The creative process is a year-long reorganization, which changes the rearranged old things into a new look, breaks away from rational, logical and linear thinking, regroups, seeks differences in similarities and seeks common ground in differences. That is, old elements, new combinations. Once a person's brain power is developed, it will not return to the original pattern.

Advertisers' brains serve creativity.

The first rule of creation: you only need to escape from your thoughts 15 minutes before the times, and you don't have to create your thoughts a few light years before the times.

The second law of creation: come up with many ideas first, and then eliminate the bad ones. There is the gold you are looking for in the sand.

The third law of creation: don't just seek the only correct answer. Didn't our great sage say? All roads lead to Rome.

The fourth law of creation: if you can't think of it for a while, just take a break. Learn from our clever way of rest: rest, rest!

The fifth law of creation: as soon as you think of an idea, write it down immediately so as not to forget it. As the ancients said, a good memory is not as good as a bad writing!

The most creative time