The logo design of Tsingtao Brewery pays attention to highlighting English names and realizing the unification of brand image at home and abroad. The logo of the trestle bridge in the logo, together with specially designed Chinese and English fonts and auxiliary patterns, embodies the high-quality and reliable image characteristics of Tsingtao Brewery brand, making the overall image full of internationalization and affinity.

The LOGO of Tsingtao Brewery enhances the three-dimensional sense and vivid effect through the shades of red and blue, the light and shadow beside the trestle, and the font.

The blue sphere represents the earth and symbolizes the strategic goal of internationalization of Tsingtao Brewery. Clear water waves surround the earth, and rose-red rings inlaid with golden wheat ears surround the earth, symbolizing Tsingtao Brewery's global procurement of high-quality raw materials and its commitment to the quality and value of global consumers.

The gold and rose colors used in Tsingtao beer logo highlight the noble and excellent quality of Tsingtao beer.

Green is the standard color of Tsingtao beer brand, which is mainly used for background and other auxiliary design, and helps to establish a healthy, environmentally friendly and positive brand image.

80 points for graduation thesis of beer technology design

Process flow of beer production

The technological process of beer production can be divided into four processes: malting, saccharification, fermentation and packaging. Modern breweries generally no longer set up malt workshops, so the malting part will be gradually separated from the beer production process. )

The typical beer production process flow chart is as follows (excluding the malting part):

Note: This picture comes from the book "Handbook of Beer Industry" edited by Guan Dunyi published by China Light Industry Press.

The equipment represented by the code in the figure is:

1, raw material storage bin 2, malt screening machine 3, elevator 4, malt pulverizer 5, saccharifying pot 6, rice screening machine 7, rice pulverizer 8, gelatinizing pot 9, filter tank 10, spent grains transportation1,spent grains storage tank 12. Hop adding tank 15, wort cooler 16, air filter 17, yeast culture adding tank 18, fermentation tank 19, beer stabilizer adding tank 20, buffer tank 2 1, diatomite adding tank 22.

(1) malting process

Barley must transform insoluble sediment into soluble sugar through germination process for brewing process. Barley can be stored for 2-3 months after harvest, and then it can enter the malt workshop to start malt production.

In order to get clean and consistent malt, before malting, barley needs to be winnowed or screened to remove impurities, iron removed by permanent magnet cylinder, stone removed by specific gravity stone remover and classified by concentrator.

The main process of wheat making is: barley enters the soaking tank to wash wheat and absorb water, and then enters the germination box to germinate and become green malt. The green malt enters a drying tower/furnace for drying, and the root is removed by a root remover to make the finished malt. It takes about 10 days from barley to malt.

The main production equipment of Haimai process includes: screen (air separator), classifier, permanent magnet cylinder, stone remover and other impurity removal and classification equipment; Wheat making equipment, such as wheat soaking tank, germination box/wheat turning machine, air conditioner, drying tower (furnace), root turning machine, etc. Bucket elevator, screw/scraper/belt conveyor, dust collector/fan, silo and other transportation and storage equipment.

(2) Saccharification process

Raw materials such as malt and rice are transported to the top of saccharification building from the feed inlet or vertical silo by bucket elevator and screw conveyor. After stone removal, iron removal, quantification and pulverization, it enters a gelatinization pot and a saccharification pot for saccharification and decomposition into mash, which is filtered by a filter tank/filter press, and then hops are added for boiling, so as to remove hot condensate, and then it is cooled and separated.

The malt is sent to the crushing tower before being sent to the brewing workshop. Here, malt is crushed by light pressure and made into malt for brewing. Gelatinization treatment: mixing malt/grain to be crushed with water in a gelatinization pot. Gelatinization pot is a huge rotating metal container, equipped with hot water and steam inlets, stirring devices such as stirring rods, blades or propellers, and a large number of temperature and control devices. In the gelatinization pot, malt and water are heated and boiled. This is a natural acid that converts insoluble starch and protein into soluble malt extract, which is called "wort". The wort is then sent to a filter container called a separation tower. Before the wort is pumped into the boiling pot, the hull of the wort should be removed in the filter tank and hops and sugar should be added. Boiling: in a boiling pot, boil the mixture to absorb the smell of hops and improve and disinfect it. After boiling, the wort added with hops is pumped into a rotating sedimentation tank to remove unwanted hops residues and insoluble protein.

Gelatinization pot: First put some auxiliary materials such as malt, rice, corn and starch into the gelatinization pot and boil.

Saccharification tank: add proper amount of warm water to the remaining malt and add auxiliary materials boiled in gelatinization tank. At this point, the starch in the liquid will be converted into maltose.

Wort filtering tank: after the raw pulp is filtered in the saccharification tank, transparent wort (syrup) is obtained.

Boiling pot: add hops to wort to boil, giving off the unique aroma and bitterness of beer.

(3) Fermentation process

Fermentation tank: beer yeast is added to the cooled wort for fermentation. Sugar in wort is decomposed into alcohol and carbon dioxide, which can be produced in a week or so. ......

Design of beer investigation scheme

Planning scheme of direct selling liquor special issue

As the New Year approaches, various liquor marketing activities begin to appear. In order to promote the better development of direct delivery magazine, we are going to hold a special issue of liquor to achieve the expected goal.

Market analysis: (1) Current liquor marketing forms, current situation, beer, liquor and red wine related information.

(2) Analysis of Lanzhou Marketing Consulting Magazine.

Target audience positioning: this direct delivery special issue will be targeted at wine merchants, but it can be widely accepted in communication, which will be described below.

Direct delivery goal: through the planning of this special issue of liquor, the brand connotation of direct delivery will be enhanced and it will be in a leading position in the market segment.

Product analysis: (1) Opportunities and threats: The external environment is suitable for the development of this kind of consulting magazine, but the development idea of direct delivery in the early stage reduces its popularity.

(2) Advantages and disadvantages: As an express magazine, direct delivery has the advantages of quick and convenient effect, good timeliness, free delivery, credibility, pertinence and knowledge of the magazine. But now direct delivery does not have brand advantage, and it still lacks authority and appeal.

Suggestions for product thinking innovation: (1) Magazine combination: Direct Investment should have its own CI image manual to publicize its own business philosophy. And combine CI image manual with direct selling, thus giving people a brand psychology, enhancing their value of the image and greatly improving their credibility.

(2) Externalized brand of magazine cover: In this special issue of Alcohol, there is only one word "wine" on the cover. The word "wine" uses elegant calligraphy, giving people an elegant feeling, and the background uses the scenery of heaven and earth, giving people a feeling of intoxication, which not only attracts the attention of the majority of drinkers, but also attracts the attention of wine merchants.

(3) Magazine content: Direct investment is not a general advertising impurity, but a potential advertising form, soft appeal, to promote the culture, connotation and sensitivity of wine. And at the end of the wine article, an interesting small window is opened, such as introducing the origin of wine, magical stories and legends. Attach a consumer questionnaire to the direct delivery magazine to explain the consumer's recognition of direct delivery and make the wine merchants more convinced. This is of course based on the good survey results.

(4) Brand focus, mobile marketing: conceptualize the direct delivery brand and diversify its value. Take "what is mine is yours" as the slogan, emphasize your own resource dedication, serve customers wholeheartedly, narrow the distance with customers, and lay the foundation for the good development of direct delivery brand in the future.

Marketing suggestion: (1) As the New Year approaches, direct delivery magazines can be discussed with restaurants, and the magazines should be divided into columns such as wedding wine, birthday wine and party wine, and combined with the interesting small window in front, we should concentrate our efforts and strengthen the offensive.

(2) Joint development of gift boxes with restaurants. Direct shipping is named above and appears in the form of "direct shipping partner". Resources can be used mutually, and "wine tasting and wine discussion" activities can be held together with restaurants. Manufacturers should come up with fist products, and direct selling should help manufacturers attract newspapers, magazines and TV reports and improve the value of direct selling image.

(3) Uniqueness of channels: Direct Investment cooperates with the post office, taking advantage of the brand advantage and perfect network advantage of the post office, and is responsible for the distribution of some channels and sending magazines to stores, bars and restaurants. For people to watch, help restaurants spread and enhance their popularity. This can also better attract the attention of wine merchants.

(4) Utilization of other resources: advertisers' letters, agency postcards, outdoor billboards, business letters, etc. Direct delivery should skillfully coordinate wine merchants to attach postcards or lottery cards to magazines (free to fill in and send back gifts); You can also attach a fare reimbursement form, so you can reimburse the limited taxi fare as long as you take the reimbursement form to the retail point to buy it. In the case of telephone consultation, you can also reimburse the telephone bill, and use the unique function of DM in support staff promotion activities, auction invitations and exhibition activities to give small gifts (postcards or commemorative stamps) independently and flexibly.

Expense budget: magazine expenses, marketing expenses, etc.

situation

Look for more than 5 kinds of beer marks and their origins, with a meaning of 20 points.

Tsingtao Beer

Trademark meaning: Tsingtao Brewery's new VI is developed on the basis of the original logo, and is endowed with subversive creativity, retaining the main elements such as wheat ears, ancient pavilions and water waves, and strengthening the three-dimensional sense to enhance its visual shock and movement. The new shape emphasizes the streamline of the two tops of the ancient pavilion, and the flowing water is partially shortened, so that the wheat ears fully embrace the scenery of the ancient pavilion and flowing water. Through the shades of red and blue, the light and shadow beside the trestle, fonts, enhance the three-dimensional sense and vivid effect. The blue sphere represents the earth and symbolizes the strategic goal of internationalization of Tsingtao Brewery. Clear water waves surround the earth, and rose-red rings inlaid with golden wheat ears surround the earth, symbolizing Tsingtao Brewery's complete procurement of high-quality raw materials and its commitment to the quality and value of global consumers. The streamline at the top of Huilan Pavilion on the trestle makes the lines simple and clear, which conforms to the aesthetic tendency of consumers to pursue simplicity and clarity.

Beer technological process

The standardized production of China beer originated at the end of19th century. In 1950s and 1960s, with the recovery of national economy and the improvement of people's life, * * * invested in the construction of a number of breweries, which made the beer production industry in China take shape. In the 1980s, China's economy grew rapidly, and the beer industry also developed unprecedentedly, rapidly becoming a big beer country.

In early beer production, the equipment was backward, and the monitoring process was mostly manual operation. Coupled with the long-term characteristics of beer production, the manual task is too big, which easily leads to quality problems. Although some control devices were used in the later period, most of them are simple in control process, poor in visibility, unable to effectively save and analyze production process data, and poor in control accuracy and flexibility. With the rapid popularization of computers and the maturity of monitoring configuration software technology in recent years, people begin to use configuration software to automatically control the beer production process, which avoids human error, has enough flexibility and greatly improves the accuracy of the control process. The effective preservation of historical data of production process also provides a good reference for manufacturers to analyze control process, improve control curve and further improve product quality. First of all, the production process of beer

The beer production process is mainly divided into four parts: malting, saccharification, fermentation and canning.

With the cooperation of computer and testing equipment, with the help of monitoring configuration software platform, different control schemes can be selected according to different needs, and the parameters such as temperature and pressure in the production process can be accurately adjusted to ensure the production process requirements.

The development of beer industry in recent decades is a process from industrialization to automation. The future of beer industry should be similar to other process industries, and gradually transition to the direction of management and control integration, so that production data can be better integrated into business decision-making channels, production control mode is more reasonable, and the degree of intelligence is further improved.

Malt is made from barley Barley is a hard grain, which ripens faster than other grains. It is precisely because barley is faster than wheat, rye and oats in making malt that it is selected as the main raw material for brewing. Wheat without shell is difficult to malt and is not suitable for brewing. Barley must convert insoluble sediment into soluble sugar through malting process for brewing process. In addition to ordinary malt, crystallized malt or roasted malt can also be used as ingredients for various brewing types. Crystallized malt is steamed malt, stewed slowly and then dried. It's dark and tastes like coffee. The roasted malt is dried and roasted in a rotating drum with high heat, which can make the beer contain burnt flavor and black color. The quality of malt varies greatly in different producing areas. Generally speaking, there are three major beer and wheat producing areas in the world, Australia, North America and Europe. Among them, Australian beer malt is most favored by beer brewing experts because of its emphasis on nature, abundant light, no pollution and pure variety, so it is also called golden malt.

Hops belong to nettles or cannabis plants. Wine peanuts have the structure of cones, and it is these cones that inject bitterness and sweetness into beer, making it more refreshing and delicious and helpful for digestion. Hop type: cones: cones are collected in early autumn and need to be dried quickly, then put into barrels and sold to brewers. Granulation: Crush the crushed cone in a special mold and put it on a tray. The tray is placed in a vacuum or nitrogen-filled environment to reduce the possibility of oxidation. The shape of the particles is suitable for adding to the container. Extract: the extract of hops cones is now widely used in all beer varieties, and different extraction methods will produce very different flavors. The extract should be added at the last stage of the process, which is more conducive to controlling the final bitterness. Special extracts can be used to organize the photoreaction, so that beer can be produced in transparent containers. Different brands choose different quality hops. Yeast is a fungal microorganism. Yeast is a magician in the process of beer brewing. It ferments the sugar in malt and rice into beer, producing alcohol, carbon dioxide and other trace fermentation products. These small and diverse fermentation products, together with other flavor substances directly from malt and hops, constitute the attractive and unique sensory characteristics of the finished beer. There are two main types of beer yeast: upper yeast and lower yeast. Under the microscope, the yeast on the top is slightly oval than the yeast on the bottom. The name "top yeast" comes from the fact that yeast rises to the surface of beer during fermentation and can be used for beer. ......

What are the beer-related activities?

gathering

What design can beer bottle caps make?

Many necklaces, artistic bonsai, bracelets and rings. You are doing your homework. I think you can draw a beautiful picture.

Why are there concave designs at both ends of beer cans?

Mainly to ensure the safety of storage. Beer expands easily when heated, which is actually harmful to human body. Therefore, both ends of the beer can are concave, which leaves enough space for beer to heat and expand, and also ensures personal safety. The problem that beer bottles often burst and hurt people is an example.

How to design and decorate a German beer store?

There are no beer shops in Germany, only Red Hotel.

Since there isn't, design it at will!

Who has the design of a brewery with an annual output of 5000 tons? Who wrote it? Help me, there must be a lot of thanks ~ 30 points.

Hello!

First of all, don't have the idea of graduating right away and spending some money at last.

(2) Only by writing your own thesis and designing your own can you graduate smoothly.

⑶ I'll give you the method here, and the website where the relevant information is found. Please read it carefully.

(4) Otherwise, it may really lead to unexpected consequences!

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