Price advantage, the products in live e-commerce often have price advantage over the products normally sold on the platform, so it will attract more people to watch live shopping. If your product has no advantage over other people's competing products in price, then it is difficult for your product to increase sales through live e-commerce.

Advantages of product innovation, if your product is not innovative, and other people's products of the same type are selected by an excellent anchor, it will be difficult to profit from it, and even blood loss may occur. Therefore, we must avoid the disadvantages of the same type of products to innovate, give full play to our own product advantages to maximize, and greatly improve the profitability of live e-commerce.

Productivity advantage, as I said just now, when your products are in short supply, you should produce your products as much as possible. And ordinary small and medium-sized cities can't meet this demand. It is necessary to choose big manufacturers in big cities and give full play to their production advantages as much as possible in order to continue to benefit from e-commerce live broadcast.