Voice of China's "Discussion on Farming" reports as follows: Shao Jiaxiang, original media expert. 2065438+opened in March 2003. At present, WeChat uses WeChat to sell fresh food with friends. According to @ Sannong Direct, the project has been going on for three months, and the current monthly sales volume is nearly100000 people. Shao Jiaxiang said that there are too many benefits for friends to go to the business circle. If the cost of starting a business is not only low, but also a virtuous circle can be formed, then customers can attract new customers through product drying.
Netizen @ Star said that the agricultural product market is diversified. Nowadays, some people have opened up a new battlefield on WeChat in different ways.
Yan Jiaxiang calculated an account, and now there are 59 1 customers, and each customer can affect 200 people. By retaining existing customers, the customer base can be continuously expanded. Assuming that each promotion is provided or disseminated by 20 customer circles, it is equivalent to potentially indirectly affecting 4000 potential customers.
What items are suitable for WeChat promotion? Are all products suitable?
Jia Xiang's answer is competitive high-frequency products. Another netizen asked how much competition has decreased. In other words, consumers' brand awareness of agricultural products is weaker than wear and tear, and life and behavior are fiercely competitive. In addition, there is no need to worry about the emergence of giant companies in the field of agricultural products sales, and there is no need to worry about the situation that the grass under the big trees does not grow long. For example, even if we have WeChat in Beijing, the sales radius of the fresh food industry is limited, which does not affect agricultural products. High frequency means that as long as you are looking for agricultural products, the repeat purchase rate is particularly high and the demand market space is large enough.
Farmer friends will be a little uncomfortable when they hear this news. In fact, farmers' friends have the advantage of supply and don't have to go to suppliers to buy things. If you can figure out what WeChat marketing is, then use the WeChat platform skillfully. It doesn't matter: Jia Xiang's story also tells us that he is not afraid of agricultural product price fluctuation or agricultural product sales. Once we get used to the operation of new media, we can still find ways to make money.