1。 Update the website content regularly. The frequency of content updates will affect the website. If the website update frequency is unstable, the optimization effect of search engine will be worse. If it is updated regularly, there is a relatively stable update frequency, which is conducive to website search engine optimization. 2. Search engines with a large number of high-quality original content prefer original high-quality content. If search engine optimization is to be carried out, this cannot be ignored. Low-quality repetitive content is not conducive to website optimization, but may lower the website ranking. If the creator can't grasp the quality of the article himself, it is also effective to learn from the high-quality articles on the Internet to modify his own creation. 3. The content is different. The same content has no advantage. If the creator can provide something different from the existing content of the Internet, it can attract users to click, increase the number of views and make users stay longer. In this case, the search engine will default that the website belongs to the quality category, which will improve the ranking of the website. 4. The grasp of website keywords has a great influence on search engines. If the content of the website does not match the keywords of the website, the search engine will default that the website is useless. Therefore, the content in the website should match the keywords as highly as possible, so that the search engine will default that the website meets the requirements, which is conducive to search engine optimization. 5. Create a quality chain. In addition, the method of search engine optimization is to establish high-quality external links, but the role of external links has begun to decline in recent years. But for most small and medium-sized websites, external links are still very important, which is the main way for them to maintain their ranking in search engines. What are the methods of search engine optimization? Today, the global Ivy League Bian Xiao will share them with you temporarily. If you are interested in online marketing, I hope this article will be helpful to your work or study. If you want to know more about copywriting optimization, advertising marketing copywriting methods and materials, you can click on other articles on this site to learn. How are search engine rankings sorted?
When users use keywords to search for information, the search engine will search in the database. If you find a website that meets the user's requirements, you will use a special algorithm to calculate the relevance and ranking level of each page, and then return these page links to the user in turn according to the relevance.
The ranking of search engines is basically divided into four steps:
First, crawl and grab.
Search engines send a program that can find new web pages and grab files on the Internet. This program is often called a spider. Search engines start from known databases, just like normal users' browsers, visit these web pages and grab files. Search engines will follow the links in web pages and visit more web pages. This process is called crawling. These new URLs will be stored in the database for crawling. Therefore, tracking web links is the most basic method for search engine spiders to find new web addresses, so reverse links become one of the most basic factors in search engine optimization. Without backlinks, search engines can't even find pages, let alone rank them.
The page files captured by the search engine are exactly the same as those obtained by the user's browser, and the captured files are stored in the database.
Second, the index
The page files crawled by spiders are decomposed and analyzed, and stored in the database in the form of huge tables. This process is called indexing. In the index database, the text content, position, font, color, bold, italic and other related information of the webpage are recorded accordingly.
Third, search word processing.
Users input keywords in the search engine interface, click the "Search" button, and the search engine program processes the search words, such as word segmentation unique to Chinese, removing stop words, judging whether it is necessary to start integrated search, and judging whether there are spelling mistakes or typos. Search words must be processed very quickly.
Fourth, sorting
After processing the search words, the search engine program will start to work, find out all the web pages containing the search words from the index database, and calculate which web pages should be ranked first according to the sorting algorithm, and then return to the "search" page according to a certain format.
No matter how good the search engine is, it can't compare with people, which is also the reason why the website should be optimized for search engines. Without the help of SEO, search engines often cannot return the most relevant, authoritative and useful information correctly.
How to use search engines to find the information you want quickly and accurately?
First, use a fast search engine.
Industrial quick search is a conscience search website mainly aimed at the whole industry. It will provide search optimization recommendations according to the search content, conduct accurate classified data search on the search content, and filter the search according to the time limit of the search content.
Secondly, you should describe the content of your search in as much detail as possible, and add a few more keywords.
How do search engines search web keywords?
The following points: first, the search keywords are consistent with the search keywords set on your website; Second, searchers visit your website more frequently on search engines; Third, this is speculation. Give the money to this search engine.
The first point is the most important, and it is very important to set keywords accurately. How to set the webpage keyword 1? meta tag is a special html tag embedded in your webpage, which contains some hidden information of your webpage. The role of meat tags is to explain to search engines what information your web page is about. For advanced search engines, the meta tag of html is not new. But in any case, it is indispensable for an excellent web page. Let's explain. 2. When the search engine optimization strategy you plan is a meta tag, this is very important. Nevertheless, generally joining meta will not help you get a better ranking in search engines. There are several kinds of meta tags, but the important ones are as follows: description tag, keyword tag and title tag (strictly speaking, title is not a tag). These labels are especially important when you refresh them from time to time. If you want search engines to index your website, you can use the redirect tag and the robots tag of the html tag. Note: Only 20% of the pages in the questionnaire use "keywords" and "description" labels (i.e. keywords and descriptions). The following are examples of these two tags: multiple keywords are separated by commas. 3. Title tag The title tag may be the most important tag in your webpage, and it is the first part you see in the webpage. Before the description and keywords. It's better to add the keywords of your website to this tag, and the title tag plays a very important role in the search of search engines. It is best to put it in front of other meta tags, which is more conducive to the ranking of your website. (Note: Some search engines will sort the letters in the title tag by priority, and try to use the first letter in your title. The title tag is the first description people see about your website in search engines, so try to be simple and clear. Let people know what your website is about at a glance. 4. Description tag The description tag is just behind the title and can be a short paragraph (one or two sentences). Used to describe your website. Like the title tag, this is also a click for people to link to your website in the search engine list. These descriptions will encourage people to visit your website, not your competitors'. Don't exaggerate the description. Otherwise, when a visitor comes to your website and finds that the content is not what you say at all, he will quit soon. ) Many search engines allow the number of words described to be around 150, so you should make sure that your description is below 150, otherwise the search engine will automatically cut off the redundant parts, resulting in an incomplete description of your website. Search engines think that the keywords in the description are far more important than the content in the web page (it seems that this situation is not so obvious now). As mentioned above, there is very important information here: make sure that your description can correctly reflect the theme of your website, and try to add your main keywords to the description. The more keywords, the greater the meaning. This will highlight your keywords. Now most search engines (except Google) will support description tags. If you don't use it, you lose the possibility of ranking high. 5. Keyword tags are less important than description and title tags. Some search engines completely ignore it, but using the correct keyword tags is still effective in improving the ranking. Generally speaking, people can't see it except search engines. A keyword tag is a hidden tag that provides search engines with a list of keywords or key phrases related to your page. You can use the corresponding tools to find a series of keywords suitable for your website. Note: Keyword tags can only contain a list of keywords related to your content on this page. All keywords here must be related to the content of the page. ) Tip: Organize related keywords in each of your pages, and each page must focus on different products or content. It is not good to list keywords in tags to improve the ranking of your website. Multiple keywords are separated by commas, and commas represent logical OR. Spaces represent logical AND. This is necessary to formally describe keywords in keyword tags. Nevertheless, many search engines still use spaces to separate keywords in order to achieve the purpose of searching for more relevant results. The significance of this is that search engines will freely combine keywords separated by spaces in a certain way. You can try two methods to see which one suits you better. Don't repeat the same form of keywords 3-6 times. It is generally considered that this is the maximum number of keyword repetitions (it seems that it has changed now). So, try to avoid repeating your keywords repeatedly. This is spam for every search engine, and you will be punished for it. Most search engines allow you to use as many as 1000 characters in keyword tags. Usually, using relevant keywords for each page will improve the ranking of your website. A very important factor is your keyword redundancy. If a keyword is a character and your keyword tag contains 100 characters, then your keyword redundancy is 1%. Search engines will use related algorithms to calculate the keyword redundancy of every important word or phrase in your web page. Deleting redundant keywords will help to improve the ranking of the website.