The world of self-media has been opened by the Internet era, and the key to creation is in everyone's hands. In fact, everyone can use this key to create their own scenery.
As the ancients said, "Liezi rides the wind", it seems that overnight, an earth-shaking scientific and technological information revolution is subtly changing our lives. Since the media era, it has come against the wind, quietly but unstoppable.
In the information age, writing and short videos have flown into the homes of ordinary people, and everyone wants a piece of this garden. Therefore, people who join are more conformity and follow the trend. Seeing those big V's entering tens of thousands of months, they are eager to try. What they are most afraid of since the media era is to follow suit.
Looking at those seemingly successful people, to be honest, I am also very touched, and I have become a follower of "traffic" without exception since the media era.
Recently, Watermelon, Headline and Tik Tok jointly launched the "China Video Project". After I heard about it, I couldn't restrain my huge "interest" and immediately registered the watermelon video. After learning about the requirements of "China Video Plan", I registered watermelon for the first time with zero video traffic, which could not meet the application conditions at all.
Here, by the way, give a simple science popularization to novices who don't know the "China Video Project". # Video plan # Ways and conditions of joining the plan (see official website for details).
Because it doesn't meet the requirements, I decided to make a short video and do some basic work first, so that I can locate my own direction. I also simply thought that sending a video would make a profit. Finally, I decided to follow the trend and make a short video of "Love Words Quotations". Four videos were released in four days, all in less than a minute. As expected, the broadcast volume is not large, the fans are zero, and the income is zero. I do what I want to do according to my own ideas. Looking at my own data, I decided to learn from the experience of my predecessors. So in the process of learning, I found that the video I released did not conform to the rules of the platform, and I realized that there were rules for the platform to generate income. I summarized the following operation experience according to some big V operation suggestions and shared it with you.
In the process of shooting short films these days, I feel like a utilitarian. I even feel that I publish videos every day just to complete the task, paying too much attention to "data" and not content. Recently, major media platforms have rectified a large number of "opportunistic" accounts in news reports. Obviously, the development trend of the new media era has turned to "content is king", and more and more attention has been paid to the personalization and valuable development of works.
More and more attention is paid to the individualization and valuable development of works. This requires a lot of creators. The creation of words, pictures and videos is a content-based screening and test for creators. Fresh and sensitive content is easy to attract the hearts of the public, and valuable and interesting content is more popular.
Therefore, I want to be less utilitarian and more pure, and do the content well. Even if I don't gain anything from the platform, I believe I will continue to improve myself here, because it is a good opportunity and platform to show my personality.
I think it is not so easy to win the "dividend" from the media in this era of "traffic is king" from the media. This is a classic comment, "If making money is so easy, why will others tell you?"
Actually, this sentence is very realistic. Maybe you think he did tell you that a platform can make money, but don't forget, this is the era of "traffic". If I want to make a small fortune in this garden, I think I need to take the initiative to learn, practice, summarize, create personalized content and build my own "brand" number.
There is no shortcut in the world, and so is self-media, so we can't forget the most essential principle that self-media content is king because of the low threshold of self-media, in order to attract traffic and fans, blindly follow the crowd and lower our requirements for ourselves. When you first enter the media, you should find your own initial intention, stick to it, control the quality of content, pay attention to readers' interests, and provide personalized and practical content, so as to attract like-minded fans.
I hope that I and everyone who loves to share and create can find their own heart, concentrate on content, satisfy themselves, and then stick to it in this materialistic era, in an era when everyone thinks that "flow is king" and in the "sharing" world from the media, and don't care too much about data and interests. I believe I will eventually meet a better self.