I. Background of the event

In order to thank new and old customers, * * doors and windows opened the Singles' Day activity about "Hui" in advance-"Double Eleven Gathering Hui, Carnival Continue", so that consumers have enough time to enjoy more benefits! As long as you take out your mobile phone and scan the official WeChat QR code of doors and windows, you can learn more about the "Double 1 1" activity.

Or go to Fu Xuan's major doors and windows franchise stores to see, you will know all kinds of surprises! What are you waiting for? This double eleven, we swear to shut out singles!

Second, the active object.

1, online mall mobile customers;

2. Owners of high-grade villas under renovation;

3. The owners of middle and high-grade garden houses are renovating; ?

4. Others (decoration companies, properties, etc. )

Third, the theme of the event

Cory will accompany you at the midsummer banquet.

Four. Time and place of activity

2016165438+1October 08-165438+1October 18, Red Star Macalline Store13-8 *.

Verb (abbreviation of verb) activity content

1, taking the Red Star Macalline Night Banquet as an opportunity to create a better publicity platform for our company;

2. Take the special promotion method of China Coal Ke Rui door and window products, and consider the lottery in the store; ?

3. Price definition:

Standard configuration of 70 wood-aluminum composite window: 1.360 yuan /m2 (including transportation and installation costs, the proportion of opening fans shall not be higher than 40%).

Standard configuration definition:

Wood: white rubber (imported) aluminum: Xinfa glass: 5+ 12A+5 double toughened hollow paint: Remas (Germany) hardware: Noto (Germany) adhesive tape: EPDM B:90 larch aluminum-clad wood standard configuration: 1480 yuan/square meter (including transportation and installation costs, the fan opening ratio is not higher than.

Standard configuration definition:

Wood: larch aluminum: Mei Jian glass: 5+ 16A+5 double toughened hollow paint: Remas (Germany) hardware: Noto (Germany) tape: EPDM C: B: 90 white oak aluminum-clad wood standard configuration: 1580 yuan/square meter (including transportation and installation costs, the fan opening ratio is not higher than 40).

Standard configuration definition:

Wood: white oak aluminum: Mei Jian glass: 5+ 16A+5 double toughened hollow paint: Remas (Germany) hardware: Noto (Germany) adhesive tape: EPDM D: other products have a 6.5% discount in the price manual (the above promotion price must be set according to the market price of Xuzhou wood and aluminum doors and windows).

The salesman appointed the community to carry out targeted publicity to stimulate potential customers.

Sixth, the way of advertising cooperation

During the activity, can we consider playing corporate promotional videos simultaneously through TV advertisements to better echo the activity and produce unexpected effects?

Seven, preliminary preparation

The preliminary preparation is divided into two parts:

1, staffing:

2. Material preparation: DM flyer 1500 pages, 2 banners, 6 posters, lottery turntable 1 sheet.

Eight, the specific plan:

1, distribute DM leaflets-distribute leaflets around the store. The leaflets distributed are mainly the store's featured products and related promotional information;

2. Posting posters-Posting posters in the area around the store and in shops with a lot of people to let more people know about the promotion activities of China Coal Ke Rui;

3, personnel training-the main content of training is the activity plan, detailed rules and matters needing attention; Ensure that all personnel understand the objective, content and theme of this activity;

4, designated community promotion-sales staff in the designated community publicity and promotion activities (distribution of DM but single page, community light box advertising, etc. ,

5. Website promotion 1. Promote this activity through the company website; 6. The production of the propaganda film of China Coal Ke Rui enterprise in TV station;

7, SMS, WeChat notification-through SMS, WeChat to inform the intended customers of China Coal Ke Rui promotion activities; 8. Customers who sign a contract or pay a deposit (the deposit is not less than 2,000 yuan) can get a chance to win the prize (the prize is mainly based on the payment, and the contract amount reaches 30,000 yuan, so on; The first prize amount does not exceed 1000 yuan); Due to various reasons, the customer who paid the deposit in advance did not sign the order contract at last, and his prepaid deposit will not be refunded;

8. Customers who sign a contract or pay a deposit can also get a VIP card. With VIP cards, they can get free door and window cleaning and maintenance services from China Coal Ke Rui Company. At the same time, VIP cards can enjoy a 10% discount on the basis of normal discounts next time;

9. For-group buying customers (more than three) in the community or-large customers whose order amount exceeds 654.38+10,000 yuan, 60 yuan /m2 discount can be given on the basis of the activity price.

Nine. cost budgeting

The banquet attendance fee is 65,438+0,000 yuan, DM flyer 400 yuan, poster production is 65,438+0,000 yuan, banner 200 yuan, lottery turntable is 65,438+0,000 yuan, corporate propaganda film is 20,000 yuan, other expenses are 65,438+0,000 yuan, and the estimated cost is 22.

1. For the orders completed by the sales staff during the activity, the minimum commission ratio of 2% remains unchanged, and the minimum commission ratio of the flagship store sales staff 1% remains unchanged;

2. During the activity, all participants must pay attention to work safety.