If we look at the competitive advantage and profitability of the home appliance industry cluster, the huge product innovation of Haier washing machine has promoted the competitive advantage of China washing machine industry as a whole, because the technological innovation of Haier washing machine has completely changed the product structure of China washing machine and improved the product profitability. In 2005, the sales price of washing machine products in China was about 1000 yuan, but after Haier's "dual power" washing machine was put on the market, the sales price of washing machine products rose to about 2000 yuan.

From the perspective of industrial innovation and brand power to enhance the competitiveness of "Made in China" at the national level, Haier is the only household appliance enterprise in China that exports to the international market with its own brand. The "benchmarking" power and positive significance of Haier's brand performance have undoubtedly made great contributions to the technological innovation and brand building of the "Made in China" industrial system and the promotion of the overall competitiveness.

Haier symbolizes the competitiveness of "Made in China".