Current location - Education and Training Encyclopedia - Graduation thesis - Ping An Insurance Service Marketing Paper
Ping An Insurance Service Marketing Paper
The most important thing for Ping An to lead other insurance companies is to establish a unified centralized backup management system in China. Set up Ping An Data Technology. Make its management and operation in the company achieve national unity. This was learned from his major shareholder HSBC. Other insurance companies have not yet been built, and there are not many strong ones. There are not many people with foresight. Occasionally, your thesis can be based on the advanced management concept of Ping An. Take quality service as the concept. What's more, Ping An's ideal or goal is not to be the largest insurance company in China, but to build a leading international integrated financial service platform. Ping An is breaking down the barriers between various financial channels, and one customer service provides various services. This is the development direction of Ping An in the future. I hope it helps you. For more information, please reply.

Further reading: How to buy insurance, which is good, and teach you how to avoid these "pits" of insurance.