Alibaba's market positioning is to provide discount promotion opportunities for merchants in the form of discounts, and at the same time, it can attract consumers to concentrate on consumption.

Market positioning is mainly to provide customers with a clear concept of consumption.

Market positioning is the positioning of enterprises and products in the target market.

Positioning is to provide a profitable platform for both parties.

First, the market positioning

Market positioning refers to the arrangement that makes products occupy a clear, special and ideal position in the eyes of target consumers relative to competitive products.

Therefore, the positioning of marketing personnel's design must distinguish their products from competitive brands and gain the greatest strategic advantage in the target market.

Market positioning was put forward by American marketing experts AL Ries and Jack Trout in 1972, which refers to the positioning of enterprises in the market according to the existing products of competitors.

Market positioning is to differentiate the products of this enterprise according to the importance that customers attach to certain characteristics or attributes of this kind of products.

Determine the appropriate position of the product in the market.

Market positioning is a very important concept in marketing, and mainstream business management courses such as MBA and EMBA are more common in the market.

Second, the market positioning classification

Market positioning can be divided into repositioning existing products and pre-positioning potential products.

The repositioning of existing products in the market may lead to changes in product name, price and packaging, but the purpose of these appearance changes is to ensure that the products leave an image worth buying in the hearts of potential consumers.

The reservation of potential products in the market requires marketers to start from scratch, so that the product characteristics can truly meet the selected target market.