From the guidance of graduation thesis of art design major, it is found that there are some problems in students' attitude towards the thesis, basic writing skills, cultural literacy and teachers' guidance to the thesis. The following is my graduation thesis of art students for your reference.

1. The concept of sustainable development in environmental art design teaching

Since 1970s, problems such as environmental deterioration and energy crisis caused by population expansion have become increasingly prominent in the world. It has become an inevitable trend of human survival and progress to learn to correctly handle the relationship between man and nature and pursue sustainable development. For the major of environmental art design, implementing the concept of sustainable development has become the only way for the development of professional education under this background. At the same time, the implementation of the concept of sustainable development design and its important role in the process of social development also determine its important position in the teaching of environmental art design.

Keywords: environmental art design; Teaching; Sustainable development; model of instruction

First, the concept of sustainable development is lacking in the teaching of environmental art design.

1. Social and environmental factors

Environmental art design includes landscape architecture design, urban planning, ecological environment transformation and many other aspects related to design. It aims to design and create an ideal living environment, and its close connection with human society determines that it needs to meet the mainstream consciousness and market demand of society. With the deepening of urbanization, design talents are paid more and more attention in the talent market, which directly promotes the rapid development of environmental art design education, and the enrollment scale of related majors in colleges and universities is also expanding. The survey shows that environmental art design is one of the majors with the fastest growth in enrollment among all majors in colleges and universities in China [1]. In this case, the first thing that colleges and universities need to solve is the shortage of teaching resources and the low quality of education, the lack of exploration of the teaching concept of sustainable environmental art design, and even some college educators don't know the design concept of sustainable development clearly, let alone cultivate students.

2. Personal factors of the educated

Influenced by social, historical and other factors, most students majoring in environmental art design in Chinese universities are liberal arts students, and their knowledge of related engineering technology is weak. In addition, due to many factors, such as the enrollment expansion of design majors in colleges and universities, and the blind application of candidates in pursuit of the market, the professional skills and artistic accomplishment of students majoring in environmental art design are generally low, and most of them are not interested in art design, and their study, exploration and research on this major are not deep enough. As a result, learners' understanding and application of the idea of sustainable design is not thorough enough, and ecological design is regarded as a popular fashion factor in the current design field. Even if it is applied, it is only a simple case imitation, and the concept of sustainable design teaching has not really become an integral part of design teaching [2]. The imbalance between the lack of ideas in the ideological education of sustainable development and the development needs of the real society will inevitably hinder the road of social sustainable development in China, and its negative impact may not be prominent in the short term, but it cannot be ignored in the long run. In addition, from the perspective of learners' individual development, the lack of the concept of sustainable development education caused by social factors will inevitably reduce the social competitive strength of talents to a certain extent and make them bear more competitive pressure from the international design field. At present, many foreign designers have obtained the design opportunities of major domestic projects by virtue of the advantages of environmental protection technology and the concept of sustainable development, which shows that the lack of the design concept and ability of sustainable development will lead to the competitive disadvantage of talents. Therefore, it is urgent to integrate and develop the concept of sustainable development in the teaching of environmental art design.

Second, the cultivation of the teaching concept of environmental art design under the guidance of the concept of sustainable development

1. Cultivate the core design concept of sustainable development concept

Before mankind entered the industrial society, the design and transformation of the environment mostly came from aesthetics, philosophy or culture, form and other aspects, and the related scientific and technological content in the field of architectural design was less involved. After entering the industrial society, the city has achieved unprecedented development, and environmental art design has been more integrated with modern scientific concepts and technical materials, followed by the interactive integration of environmental art and technology. With the rapid progress of human society and the continuous improvement of people's requirements for the quality of living environment, it has a richer and deeper connotation and role in economic, cultural and social life. At the same time, people have to pay attention to the deteriorating environmental problems. This historical background has promoted the expansion of the field of environmental art design and the enrichment and deepening of its contents, and environmental art design has also begun to pay more attention to how to achieve ecological balance and sustainable development while using technological transformation to influence the environment. Lawrence? The master of environmental design in Chaplin believes that environmental art design should explore the root of harmony between man and the environment and how to turn this harmonious relationship into reality. He believes that the ultimate goal of environmental art design is to establish an ecosystem that maintains harmony and interaction with nature through communication with residents. The reality proves the basic position of the concept of sustainable development in contemporary environmental art design, and further shows that it should be one of the core concepts for cultivating students majoring in environmental art design. The core design concept of cultivating learners' concept of sustainable development is to help learners accept and remember this concept and guide them to run it through the whole design process. It is necessary for students to clearly understand many sustainable ecological design concepts. For example, interior design not only contains elements such as "taste" and "style", but also pays attention to "health"; Landscape design is not only a simple description of plane pattern beautification or the accumulation of landscape elements, but also needs to comprehensively consider many aspects such as history, society, humanities and ecology. It is necessary for learners to know the possible impact of artificial design and construction on their eco-environmental system to the maximum extent, and let them realize that the most successful design is to maximize environmental benefits and functions on the basis of minimum resource consumption and environmental damage. It is necessary for learners to deeply understand the 3R principle of reduction, reuse and recycling and its important role in environmental art design, and constantly cultivate their awareness of recycling waste resources and related practical ability [3].

2. Take design teaching as the center to realize curriculum integration

As we all know, the subject of environmental design in colleges and universities contains many content elements from different fields such as art, engineering and technical science, and it is a highly interdisciplinary subject. For a long time, the education of environmental art design in colleges and universities in China has mostly ignored the content of science and technology education. With the progress of society and the reform and development of education, the education and teaching of environmental art design in colleges and universities have also made new reforms and progress, but it is undeniable that due attention has still not been paid to the educational contents of natural sciences such as ecology and botany and engineering sciences including structural and material sciences. Most of the relevant courses offered by some colleges and universities are limited to theoretical education. Even if there is a practical visit course, its purpose is to let students have a preliminary perceptual knowledge, and there are few questions about how to integrate various engineering knowledge and technologies into design. The objective reality shows that the lack of relevant technical education in design teaching has seriously affected students' exploration and innovation in integrating sustainable development ideas into the design process. Therefore, the teaching of environmental art design in colleges and universities should take the reform of curriculum system as a breakthrough, integrate the existing engineering technology-related courses around the idea of sustainable environmental art design. Carry out comprehensive ecological quality education, so that learners can master the relevant ecological theory knowledge, ecological ethics knowledge and the latest environmental protection ideas comprehensively and concretely, and establish ecological consciousness in a subtle way; Focusing on various types and levels of curriculum design topics, interacting with the related knowledge of architectural structure, decorative materials and structure of engineering and technology disciplines, comprehensively and systematically teaching students the related contents of ecological design, and making detailed analysis and explanation of scientific classic related ecological architectural art design cases, so as to guide students to understand and absorb the design ideas contained therein and promote their successful application in self-design practice. In the process of design practice, students can master the design ability of organic integration of design scheme and engineering technology by drawing detailed drawings of application nodes with the idea of sustainable design.

3. The construction of open whole teaching mode.

Most of the traditional design courses adopt the mentoring teaching mode. Teachers impart relevant personal design experience, skills, methods and theories to trainees through one-on-one teaching mode, while teachers' direct participation in other related technical courses is obviously low [4]. The above teaching methods are too closed. Under this teaching method, students tend to focus on pictures, shapes and spatial forms, and pay insufficient attention to the technical elements and design achievements in environmental art design. In addition, it is not conducive to students' innovative exploration of new technologies, new materials and new structures. Because the environmental art design under the guidance of sustainable development can not be separated from the support of technology and other factors, it can be seen that it is an inevitable choice to reform and build an open whole teaching model centered on design course teachers and actively assisted by other related technical teachers. In the teaching process, teachers put forward some comprehensive design topics related to sustainable development, such as the renewal and protection of historical buildings, the reuse of old buildings, energy-saving buildings and so on. To guide students to gradually complete all kinds of complex tasks from basic investigation, environmental analysis, function and space planning to modeling design and technology selection, and gradually cultivate students' overall awareness of using sustainable development ideas for environmental art design. Put forward energy-saving and environmental protection requirements for trainees when designing objectives and related tasks, and stipulate different design depths according to trainees' knowledge and ability and design theme, such as highlighting one or more elements such as materials, structure and lighting according to the requirements of scheme characteristics; Teachers of other related engineering majors provide targeted professional guidance in the process of students' design, and evaluate students' design achievements together with design teachers; Arrange some special lectures according to the students' specific design situation and progress, and solve difficult problems by means of teacher-student interaction.

Three. conclusion

Focusing on the current social development situation, it is one of the fundamental goals of environmental art design teaching in colleges and universities to cultivate environmental art design talents with excellent design ability and sustainable development consciousness. In order to realize this new task, experts, scholars and front-line educators must change the old teaching concept, implement the design concept of sustainable development in education and teaching, combine teaching practice to carry out innovative exploration, and finally build a scientific education model and improve the teaching system that meets the training objectives of design talents in our school and is suitable for the development of design specialty in our school.

References:

Li Chen. Thoughts on environmental design based on the theory of sustainable development [J]. Heilongjiang Science and Technology Information, 20 12, 1 1.

[2] Tu Qiang. Cultivation of Ecological Design Concept in Landscape Design Teaching [J]. Journal of Taian Institute of Education, 2012,6.

[3] Shi Wen. The development trend of contemporary environmental art design [J]. Art and technology, 2013,2.

[4] Yang. On the concept innovation of environmental art design education [J]. Art Education Research, 2014,4.

Second, the influence of regional culture on modern packaging art design.

With the continuous progress and development of market economy, people's aesthetic demand for commodity packaging is constantly improving. Modern packaging art design has made a new attempt to meet people's aesthetic demand, and the application of regional culture has achieved extremely effective results. This paper discusses the influence of regional culture on modern packaging art design.

The application effect and influence of regional culture and modern packaging art design

With the development of society and the progress of the times, the value and significance of packaging are no longer limited to the protection of commodities, but have merged the meanings of natural science and social science, and have begun to be commercialized and marketable. The new meaning of packaging makes it necessary to enter the market demand more accurately and improve the sales level. Excellent packaging design is a clever combination of art and technology. Packaging art is the combination and creation of regional culture and traditional culture, and it is the representative opinion of the characteristics of the times.

1 the relationship between regional culture and modern packaging art design

There are many kinds of world cultures. Every few kilometers, there will be different cultural characteristics and differences. Every few years, different cultural changes will occur. Different regions and different times have given birth to different cultures. There are always some specific things in history that show the cultural characteristics of the times. The artistic design of modern packaging is a reflection of cultural environment characteristics and cultural background, which is determined by the cultural characteristics and influences that designers are exposed to.

1. 1 the significance of regional culture and packaging art design

Regional culture refers to different cultures owned by people of different nationalities or regions. These cultures are determined by their living environment and social background, forming different languages, values, world views, values and aesthetics. Regional culture and mainstream culture can often complement each other, form a sharp contrast and add luster to each other. Packaging art design is the sublimation of packaging in the sense of the times, which breaks through the original values and concepts and provides packaging with new functions of beautifying goods. Packaging art design should fully display the advantages and images of commodities, accurately convey information, be attractive and guide consumption. The influence of regional culture on packaging lies in that the inspiration of packaging design itself comes from the regional cultural background, and regional culture plays an important role in packaging art design. In order to achieve the purpose of commodity sales, packaging art design must cater to the characteristics of regional culture. Designers need to find the consumer's consumption direction and cater to the consumer's consumption demands through the study of regional culture. Packaging art design is another embodiment of regional culture. In packaging design, different regional cultural backgrounds can express their spiritual pursuits through commodities, which is a way of communication by using artistic language. By integrating regional culture into packaging design, world culture and national culture can also blend with each other.

1.2 Modern packaging art and cultural content

The artistic beauty of modern packaging design has many deep meanings. The first is the preliminary and direct sense * * *. Through the expression of the designer's aesthetic feeling, it enriches the characteristics of the packaged products, catches people's eyes at the first time, accurately and concisely expresses the main ideas, and makes people understand and accept the graphics, characters, colors and other contents more naturally, and obtains the information conveyed by them. Modern packaging not only enriches people's eyes, but also has the function realization, so that people can understand the characteristics of products from packaging. The design and packaging of products can also arouse consumers' independent association. For example, people often judge the taste of food by its color. For example, people think of strawberries, tomatoes and peppers when they see red, and oranges, oranges and mangoes when they see yellow. Therefore, through certain skills, modern packaging design firmly grasps consumers' sight, guides and shifts consumers' thoughts, thus enhancing the value and sales volume of products. Aesthetics in modern packaging also has its image superposition method. Through the expansion of senses and the deepening of image structure, the audience can have a multi-level comprehensive psychological experience and further stimulate consumers' interest. The superposition of images mainly depends on the aesthetic feeling of packaging style, material and form. On the other hand, it is the interaction with consumers' intentions. Modern packaging design can communicate people's inner feelings and external things. Because of the designer's own aesthetic emotion and artistic thought, it has created a deeper perfect unity of content and form, and endowed the product packaging with more cultural connotations. These artistic contents can resonate with the viewer's inner activities and have a certain humanistic atmosphere. This buzz can greatly increase the consumer's sense of identity with the product, thus further increasing the sales of the product, thus achieving the ultimate goal of packaging design.

2 the specific application of regional culture in modern packaging design

Modern packaging design often emphasizes the so-called regional culture, and the effect of integrating regional culture into packaging design is particularly remarkable.

2. 1 Application of cultural characteristics

Merchants and consumers have always loved the style of goods with cultural characteristics. When the types of goods have been fixed, they must rely on packaging to inject regional cultural characteristics. The application of cultural characteristics requires designers to summarize the specific characteristics of products, have a full understanding of regional culture, and skillfully and harmoniously integrate the two, and then pay attention to four aspects in the operation process. In the first aspect, the design idea must not be confined to the current regional cultural circle, and the times are always at the forefront of continuous progress. Half of consumers' purchasing tendency comes from the attractiveness of packaging, and novel design and innovative content can often arouse consumers' interest. Therefore, we must innovate in packaging design. On the basis of conveying commodity culture, we should use more innovative creative content to make the conveyed information more vivid, credible, convincing and infectious. The second aspect is to find a way to figure out similar goods. At the beginning of design, the packaging designer must analyze the product in detail, including the content, characteristics, production background, corporate culture and so on. Only by thoroughly understanding and analyzing these contents can the final design result satisfy and be recognized by enterprises and consumers. The same product often has different corporate culture and background, and these factors will also cause more or less sales impact. Therefore, in the competition of similar goods, designers consider the cultural value of packaging, which can be sublimated in practical value to create more attractive and influential cultural factors, thus gaining greater advantages in the market. The third aspect, packaging design should consider consumer groups. When an enterprise produces a product, it has already made a full market positioning for the product, and the consumer groups have been fixed. Packaging design, as a practical art that needs to be recognized by most people, especially needs to be affirmed by consumers and play its basic value. Therefore, designers should fully understand the consumer psychology of market consumers according to cultural characteristics, consider from the standpoint of consumers, make the design content perfectly fit with consumers' thoughts, fully mobilize consumers' interests and desires, and take consumers' operation as the center for the success of packaging design. The last aspect is the product status of goods. What I said before is that enterprises have made a good positioning of products, but in the absence of product positioning, they need to make a market positioning according to cultural characteristics in the process of packaging design. The positioning effect of packaging has the advantages of flexibility and rich layers. Excellent design can make different people have purchase desires driven by different psychological activities, and expanding consumer groups is also a basic content of packaging design.

2.2 Regional culture in modern packaging forms of expression

As a sales aid, packaging design should not only consider its basic significance for commodity protection and further publicity, but also pay special attention to the regional characteristics of commodities, and the performance characteristics of regional culture often exist in three aspects: graphics, colors and words. The first is the design of graphics. In modern packaging art design, good graphic design lies in direct visual effect and continuous eye-catching effect, that is to say, packaging design integrated with regional culture needs to catch people's eyes at the first time, accurately and concisely express the main ideas, so that people can understand and accept graphic content more naturally, obtain the regional cultural characteristics and product information conveyed by it, and at the same time attract people's eyes for a longer time through unique graphic effect, resulting in a stronger desire for consumption. Therefore, the design of packaging graphics should accurately convey information and have great attraction to guide consumption. Taking advantage of consumers' perceptual judgment on the appearance of goods and the effective integration of regional culture, packaging design meets this basic demand, allowing the audience to actively mobilize their imagination and generate rich associations while accepting the content of design information, which not only satisfies the design significance, but also adds interest and culture, gains more humanistic atmosphere and shows the personality and charm of regional culture and modern design culture of goods. Text has always been an important means and basic method to convey ideas, exchange feelings and information. As a symbol, it carries countless information, is an indispensable element in commodity packaging, and is also an important part of packaging design. Business fonts can highlight the image and spiritual temperament of regional culture, which is very representative. Because of its strong identifiability, the design of characters can meet the different needs of various packaging designs, enough to cope with different market demand conditions, with rich and colorful spirit and appeal, and is the expression and infusion of culture. In terms of color, color can best express people's emotions and is also the decisive factor of visual effect. People rely on colors to identify things and understand the world. Different color compositions can also bring different emotional changes to people. As an important factor of aesthetic feeling, color is often extremely bright and rich in application. One thing that should be paid attention to in the design of integrating regional culture into packaging design is whether the striking features of culture can be recognized by people smoothly, thus arousing consumers' emotions. In addition, color association and suggestion are effective means to fully convey information, and correct application can make the expression of regional culture get twice the result with half the effort.

2.3 regional culture of packaging brand design

Regional culture has a prominent influence in design, which is not only the cultural characteristics of one party, but also the brand representative of a region. Combined with the content of regional culture, we can feel the essence of culture through form, giving the whole regional commodity circle a higher style, that is, the overall sublimation of regional culture and packaging design. Establishing the brand design of regional culture can make the characteristics of the times more obvious and the influence of packaging design more powerful. To sum up, modern packaging design can't stick to tradition in the application of regional culture. In the process of specific application, we should sublimate and personalize on the basis of respecting cultural traditions and customs, and convey different cultural contents and characteristics, so as to meet the basic principles of packaging design and fulfill the obligations and responsibilities of cultural inheritance and promotion.

label

Modern packaging design, as one of the important forms of business culture, has been paid more and more attention because of its increasing practical value and artistic value. With the continuous progress of market economy, regional culture is the characteristic expression of the progress and development of national culture, and social progress is its foundation and accumulation, which is an important embodiment of the characteristics of the times. Applying regional culture to modern packaging design can better sublimate product characteristics and achieve better sales effect and far-reaching cultural significance.

refer to

[1] Xu, On the influence of regional culture on modern packaging art design [J]. Shenzhou, 20 12, 1 1: 22-22.

[2] Wang Rui. The influence of ethnic regional culture on modern packaging design [J]. Ethnic Art Research, 20 10/0,233:102-107.

[3] Chen Yongjun and Zhong Dan. The influence of national culture on modern packaging art design [J]. China Science and Technology Expo, 20 1 1, 4:266.

[4] Zhang. The application of Xiangxi national cultural elements in liquor packaging design —— Taking the packaging design of the Millennium Xiangxi liquor series as an example [D]. Hunan Normal University, 20 13.