Abstract: With China's entry into WTO, the market competition is more intense. Improving logistics level, reducing logistics cost and improving market competitiveness are the eternal themes of enterprises. Based on the operation mode of enterprise logistics in developed countries or regions and the present situation of enterprise logistics in China, this paper puts forward the development strategy of enterprise logistics in China.
Keywords: enterprise logistics; Mode of operation; Supply chain management; development strategy
With the intensification of market competition, enterprises have made efforts to reduce logistics costs and improve logistics service level. In order to win the competitive advantage in domestic and foreign markets with lower distribution cost and better logistics service, logistics strategy has increasingly become an inseparable part of the overall strategy of enterprises.
1. Logistics Operation Status of Enterprises in China
The logistics research of 1 and 1 lacks comprehensiveness.
The two major fields of logistics theory research in China-material circulation and transportation system, whether it is logistics strategic planning or logistics management theory, focus on a local functional element with the inherent position and perspective of researchers, which leads to people's misunderstanding of logistics. It was not until April of 20001year that the first basic national standard of logistics in China, Logistics Terminology, was officially released. There is still a lack of in-depth research on logistics theory suitable for China's national conditions. At the same time, some theoretical research is seriously divorced from practice, and the operability of theoretical results is not strong.
1 2 enterprise logistics management mode is backward.
1 and 3 enterprises lack the concept of "the third profit source"
1 4 Enterprises lack the concept of collaborative competition.
2. China enterprise logistics development strategy.
2. 1 Strengthen the construction of logistics disciplines and speed up personnel training.
2.2 to speed up the formulation of logistics standards, the establishment of a national technical committee on logistics standardization, logistics standardization coordination, planning and management. Logistics standardization is to regard logistics as a large system, formulate technical standards for logistics facilities, machinery and equipment, special tools, various operating standards for packaging, warehousing, loading and unloading, and transportation, and form a national and international standardization system.
2.3 to create a good environment for the development of modern logistics
& ltbr & gt Without a perfect macro-environment and external environment, China enterprises cannot build their own integrated logistics strategy according to market rules. China government should strengthen and improve the construction of logistics laws and regulations; We should adopt a proactive fiscal policy, tax policy and financial policy. It is necessary to create a good business environment for logistics enterprises and logistics service enterprises in cross-regional industrial and commercial registration, handling licenses, unified tax payment, traffic control, and inspection and customs clearance of import and export goods. It is necessary to support and guide logistics enterprises and logistics service enterprises to introduce advanced equipment, improve logistics facilities and improve logistics performance and logistics service level; Actively encourage and support large freight enterprises or storage and transportation enterprises with a certain foundation to improve their service functions, realize the transformation to logistics service enterprises, and promote the formation of the third-party logistics service market; It is necessary to improve the social security and employment mechanism, promote productive and circulating enterprises to use social logistics more, and improve economic and social benefits.
& ltbr & gt2.4 Accelerate the construction of logistics infrastructure
& ltbr & gt Accelerating the construction of integrated logistics center is the core to improve the comprehensive benefits of logistics. Large-scale comprehensive logistics center refers to a social logistics center with multi-function, high level, strong distribution function and wide radiation range. The experience of developed countries shows that integrated logistics centers play an extremely important role in regional economic development. The key to speeding up the construction of logistics infrastructure lies in raising funds. In addition to mobilizing its own funds, enterprises should also pay attention to introducing market competition mechanism, adhere to the principle of "whoever invests benefits" and absorb funds in various ways.
& ltbr & gt2.5 actively use high-tech logistics equipment to improve logistics management technology.
& ltbr & gt While actively developing logistics, it vigorously promotes computer and information technology, and develops special vehicles, advanced loading and unloading and warehousing technologies. Introducing foreign logistics management technology will help us get rid of the backward concept of focusing only on immediate vested interests and low-level expansion and monopoly protection of our department, thus narrowing the gap between China's logistics industry and modern logistics.
& ltbr & gt2.6 Improve service quality and establish a good reputation.
& ltbr & gt Quality is the life of an enterprise and an important factor for its sustainable development. Goodwill is a valuable intangible asset of an enterprise. Logistics enterprises should benefit from management, firmly establish the management concept of customer first among employees, and establish a set of strict business rules and systems. While doing a good job in internal mechanism management and improving service quality, logistics enterprises should pay special attention to establishing business reputation and expanding their influence in society.
& ltbr & gt2.7 Enterprises should build an integrated logistics strategy
& ltbr & gt Only by forming a supply chain with other enterprises can any enterprise gain the initiative in competition. In the fierce market competition, enterprises must bring logistics activities into systematic and unified management. Integrated logistics not only improves the customer service level, but also reduces the total logistics cost, thus improving the market competitiveness. Without internal integration, it is impossible to cooperate with upstream and downstream enterprises in the supply chain to form an integrated supply chain. However, not every enterprise has set up a logistics service department or a logistics subsidiary. Only those enterprises with considerable logistics activities need to set up logistics service departments or logistics subsidiaries. But for newly established enterprises, they should focus on their core business and hand over the logistics to the third party. For some large-scale manufacturing enterprises, according to international experience, it is still worth serious consideration to spend hundreds of millions of yuan on their own logistics. Are you there?