What to say: this is the opening report of the master's thesis. I didn't want to put it on my blog at first, but it was a master's program, with no research funding and no research equipment. I really want to go deep and concrete. But it's hard. With my own eyes and a student's limited financial resources, I can only do my best. However, this is also the training situation of industrial design masters in China, and it is similar in other schools, except for schools with sufficient capital and hardware conditions like Tsinghua Academy of Fine Arts. All I can do is try my best to finish my own research, which is the summary of my years of study. Inevitably biased and immature. I hope everyone will criticize and correct me.
First, the basis of topic selection
Sottsas, the founder of the Italian post-modern design group "Memphis", said: "... design is to design a way of life, only moments, not eternity ...". After that, many designers and design groups had similar discussions, and also mentioned the corresponding content in design education, taking behavior and lifestyle as the process of design consideration. However, after reading the literature in this field, it is found that there are not many articles that systematize this way of thinking. Whether it is designing teaching materials or academic papers, the contents related to this aspect are just going through the motions without systematic induction. In the books or articles written by design institutions and designers, we can find that this idea is also included, but due to the nature of commercial design, it has not been summarized too much. This paper describes the confusion of this research idea. At the same time, the description of such concepts is also very confusing. The concepts of lifestyle, behavior and use are mixed together, and there is not much difference between the concepts of pattern design and behavior design. The significance of this study is to systematically discuss the creativity, design methods and problems encountered in the design process of products from the perspective of behavior, and provide a design idea on this basis.
The research at home and abroad is mainly carried out in the following five aspects, but none of them discuss the behavior itself.
1. Behavior research in design law. The core idea of design law is that design is not to design a product (thing), but to design a thing, and his research is to turn the designed thing into a way. Gradually, he took this theory one step further and turned it into a design problem. In his theory, it is manifested as "when a specific thing is organically combined, the form of lifestyle can be revealed." Lifestyle is a special' event system' and' meaning cluster' that people who are' typed' often experience. "
2. Behavior research in ergonomics and design psychology. This paper discusses the value of purpose and method. Talking about the relationship between purpose demand and mode demand, it is pointed out that "it is very important for industrial designers to find the purpose, and the diversity of design mainly comes from the exploration of mode demand." Discovering the demand of mode is the main way of thinking of industrial designers, and the appearance of new products is mostly found from the demand of mode. This kind of invention and innovation is essentially planning a new life concept and a new way of life. "
3. Behavior research in product semantics. In product semantics, we will study the changes of products in some usage scenarios. Following the basic theory of product semantics, products play two roles: the first role, that is, the inherent role of products, can be called functional role (extension of products) from the basic needs of people to use products, which is the role objectively endowed by the material world; The second role is the role formed by the projection of people's subjective feelings on products, which shows the symbolic value of people's psychology, sociality and culture in the use situation and can be called symbolic role.
4. Academic research on design history and behavior. Discuss product design and lifestyle. In a sense, lifestyle is a way of consumption, a way of product consumption, and art design or product design and production actually directly serve consumption. There are two modes of combining behavior and innovative thinking. This new concept and product are mainly embodied in two categories: one is mainly embodied in the innovation of use situation; The other is mainly reflected in the innovation of specific operation methods.
5. Designers and design organizations study behavior patterns. This method has been used in design practice for a long time, and the scenario method of design is one of them. Akio Morita, the former president of Sony, said: "Our plan is to guide the public with new products, rather than asking them what is possible. The public doesn't know what is possible, but we do. Therefore, we should not do a lot of market research, but improve our thinking about products and their use, and try to create a new market by educating the public and communicating with them. " And look for new opportunities at the intersection (the intersection of lifestyle, technology and regulations). In the new century, the discussion about ideological trend and ism gradually subsided, and people began to pay more attention to the problems existing in our lives and try to find solutions to these problems.
From the summary and analysis of the above literature, it is not difficult for us to draw the direction of future research. The first is to systematically summarize this design method or design idea. At present, the research status is not systematic, but only analyzes the behavior in a certain field, lacking a set of feasible, logical and instructive narratives. Secondly, clearly define the concept, connotation, category and related content, and make a detailed definition in combination with other methods and styles. Finally, it is to introduce new understanding on the basis of this integration, which is also the purpose of this effort.