1. Based on the natural state of consumers, collect their behavior details and decision-making points by means of tracking, observing and stopping visiting;

2. Arouse his memories of things and scenes through relaxed and natural interviews, and record their language and behavior in the natural state;

3. Through the superficial behavior speculation analysis, analyze the actual cognitive level and invisible demand of the target group, as well as the decision-making motivation and psychological purchase concerns of some specific nodes;

4. Get a real reason to make consumers pay the bill, and then use creativity and design to turn this reason into consumers' cognitive advantage of the enterprise, detonate the market through creative marketing and conquer consumers.