This paper focuses on how to improve the expressive force of broadcasting host language, hoping to improve the personal ability of broadcasting host and meet the new development of broadcasting industry under the new media.
Keywords: broadcast host; Language expressive force; improve one's method
As a traditional media, broadcast media also has great influence. Mainly through language to achieve the dissemination of content and the expression of ideas, so language expressiveness is the core competence of broadcast hosts. Only by improving language expressive force can we meet the needs of the current audience and complete the transformation of the broadcasting industry.
The first is to strengthen the speech norms of broadcasting.
An excellent radio host should ensure the standardization of language in practical work. Only in this way can the audience feel the professionalism of the broadcast host. Improving language expression while ensuring standardization can enhance the attraction to the audience and ensure the listening rate of the program. In the work of broadcasting and hosting, the host should broadcast in Putonghua according to the industry requirements. Because the main job of the broadcast host is to convey through language, which has a strong guiding role for the audience, it is necessary to ensure the standardization of language. In the specific implementation process, it is necessary to ensure that the host's pronunciation standard is clear and clear, and typos, missing words and improper words are not allowed to avoid broadcasting accidents. In the new media era, the way to get news is not only TV and radio, which has caused stricter requirements for news timeliness. Under this requirement, it will inevitably make the host feel nervous, leading to typos and improper use of words. At the same time, some presenters think that the influence of broadcasting industry is not as good as before, and they can't take their work seriously, and their own requirements can't meet the standards, which will also lead to nonstandard language in their work. Therefore, strict requirements should be put forward for the broadcast host, so as to ensure the standard of the work and fundamentally respect the language art and audience [1].
Second, strengthen the emotional connotation of radio hosts
The main body of broadcasting and hosting work is to use language. It is necessary to stimulate the senses of the audience in the works, let them scream at the broadcast content and bring themselves into it. Therefore, the radio host should always ensure the degree of language expression, but also release strong emotional connotation to drive the audience's emotions. First of all, sound and emotion can be combined. When the host gets the program manuscript, he should quickly browse the manuscript, bring his emotions into the manuscript by understanding the content, background and theme of the manuscript, thus generating spiritual connotation and singing conditions, and summarizing and integrating the substantive emotional feelings, thus enriching the image of the manuscript content and fully stimulating the emotional connotation in the manuscript, thus influencing the audience, mobilizing their emotions and feelings, and triggering * * * singing. Secondly, love and truth should be infiltrated. Broadcast hosts should constantly improve their political literacy, broaden their horizons and ensure that they have sufficient self-awareness of current events and social phenomena. Through the objective analysis and judgment of social phenomena, we can accurately grasp the hidden substantive connotation and express it through sincere and vivid language expression ability, so as to ensure the audience to understand enough and infect their inner feelings. Finally, love and beauty are integrated. The essence of the media industry is the role of mouthpiece. As an executor, a radio host should be objective and true in his work, and spread the truth to the audience without subjective thoughts, so that they can fully understand and know. In the specific communication process, the host's emotions and interests should be consistent to show the beauty and truth of broadcasting.
Third, strengthen the cultural literacy of radio program hosts.
The comprehensive requirements of broadcast host are very strong, and the effect of the program depends entirely on the host's own cultural literacy and professional skills. Only with rich language skills and knowledge can we bring enough listening experience to the audience, arouse the audience's * * *, and express some unique views on some issues. Deepen the overall depth and breadth of the program to meet the spiritual needs of the audience. Therefore, cultural literacy and humanistic spirit are the core of radio broadcasters, and they should be brought into full play in the process of broadcasting to infect the audience's emotions. For the host, first of all, we should strive to improve their own cultural background and professional quality, strengthen their language expression ability, and have an impact on the audience on the basis of ensuring that their language ability meets the standard and combining cultural connotation. Secondly, it is necessary to master the audience situation in various regions, clearly understand their spiritual needs, expand the audience scope of the program, increase the coverage, attract the audience with popular language, make the program easy to understand, integrate with profound cultural content, strengthen the overall humanistic temperament of the program, and improve the expressive force of the language. It is also necessary to improve the ability to grasp the rhythm and have unique opinions on social hotspots, thus improving the influence of the program [2].
Fourth, strengthen the popularity of broadcasting and broadcasting host.
To judge the level of a broadcast host, in addition to assessing his professional skills, the most important thing is to observe the listening rate of the program. High listening rate means that the audience is wide and the audience likes it, while low listening rate means that the audience is narrow, which is also the universal standard of whether the host is popular or not. Only the programs that the audience likes can give full play to its essential connotation and spread its due value. In daily broadcasting, the most important factor for listeners to choose programs is to see whether the host's expression ability and speaking style are in line with their own preferences, which is also commonly known as "grounding gas". If the host wants to be grounded in the program and be loved by more listeners, he needs to listen to the audience's opinions, adjust his own speech expression and program form, use the audience's opinions to explore constantly, improve the connotation of the program, and make a program that meets the audience's needs. In addition to communicating with the audience and listening to opinions, people-friendly performances should also be adjusted in broadcasting mode, intonation and tone, which puts higher demands on the host, ensuring sufficient learning motivation and learning rules, and initially understanding the audience's basic preferences, urban customs and basic needs. While ensuring the standard broadcast, we can appropriately add some localized spoken language to increase the intimacy of the audience and narrow the distance with the audience. By changing the language style and narrowing the distance with the audience, the language expressive force can be improved.
Verb (abbreviation of verb) conclusion
To sum up, under the background of new media, if the broadcasting industry wants to complete the transformation and ensure the sustainable development, it needs to improve the language expression ability of broadcast hosts, combine the traditional language expression with the trend, and at the same time improve the host's own quality, so as to promote the development of the broadcasting industry.
References:
Wang Meifang. Analysis on how to improve the expressive force of broadcast hosting language [J]. Study on Communication Power, 20 18(20): 152.
[2] Wang Yue. How to improve the expressive force of broadcast hosting language [J]. Audio-visual, 20 18(03):93-94.
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