What do you want to know quickly about the purpose of an industry?
If writing a report, the output of the system is very important; If you want to change jobs, it is the key to form your own views and highlights; If it is a temporary task assigned by the boss, then timeliness is the core, and the most effective information should be obtained in the shortest time.
In this article, we will discuss the second situation:
You are going to a brand-new industry, so how can you quickly establish your knowledge of the new industry in one week and realize an elegant career change?
First, the industry cognitive model
1. Understand the overall situation of industry development.
First of all, get basic information through industry research reports and keyword searches, such as searching for "movies?" Industry analysis "to obtain the reports and academic papers of consulting companies to understand the overall situation of the industry.
In the process of integrating information, you will encounter some brand-new industry terms or subdivisions, and you want to know more about them. At this time, you can search for more specific information through keyword combination. Because the industry report structure is relatively systematic, it can help you quickly establish an overall understanding of the industry.
2. Pay attention to the enterprise ranking of TOP5 or TOP 10.
Including ranking standards, ranking changes in recent 3-5 years, and major events of leading enterprises in 1-3 years. After a general understanding of the industry, we can grasp the main context of the industry by paying attention to the dynamics of leading enterprises.
First of all, observing the TOP 10 ranking of the industry can help us quickly lock in some target companies, and the ranking standards and changes can let us grasp some key elements with industry influence.
Then, we can sort out the major events and landmark decisions of the leading company 1-3 years, read the financial report of the company in the same period, understand the company's main business, income structure, cost structure, personnel size, strategic direction, main risks and other information, and understand the reasons for the company's decision-making and the development trend of the industry.
Secondly, subscribe to the news RSS related to the industry and the target company (including the company you want to change careers) to keep abreast of the latest developments in the industry.
3. Grasp the entrepreneurial enthusiasm and look at the present from the future.
If the development of big companies is to let you see the future from the past, then the growth of startups is to let you see the present from the future.
Therefore, while paying attention to the dynamics of big companies, we might as well follow up the dynamics of venture capital in the industry, understand the latest investment trends, understand what emerging trends and promising directions in the industry you are concerned about, and then think about the possibility of the target company.
4. Expand from this industry to related industries.
Understand the products/services/business models of upstream and downstream enterprises in the industrial chain and think about the value circle of the target company.
Enterprise is a link in the industrial chain. We can use the method of industry value chain analysis to think about the operation of the industrial chain and the role of the target company in the value chain.
Second, thinking about the industry * * *
Through the "industry cognitive model", we have been able to roughly establish an overall understanding of this industry. The next step is to find the * * * between the new industry and your current industry. On the one hand, deepen your understanding of new industries, on the other hand, increase your bargaining chip.
As more and more industries are recognized, more and more related neurons are established in the brain, and they begin to form a network structure from a single point and form a knowledge path.
Entering a new industry, senior consultants can quickly trigger the original channels to learn new things, and then quickly establish new contacts, expand the original knowledge structure, and form a virtuous circle.
The process of linking and comparing the original industry with the new industry is the process of establishing a new knowledge channel, which can deepen the understanding of the new industry.
Third, form a viewpoint strategy.
Information is valuable only when it helps us make decisions.
In the process of "learning an industry quickly in seven days", consultants will use certain analytical tools to collect key data and information and write basic industry reports. The gap opened by this step is not too big, because the summarized model is directly applied.
Similarly, what really opens the gap is not how much information we have searched, but whether we can form our own opinions, analyze the pain points and problems of this industry and put forward our own solutions by combining our own experience and professional knowledge.
If we can study a certain point more deeply and thoroughly, form our own opinions or solutions, and then match our own strategies with our own advantages, it will have unexpected effects.
The interviewer will not ask the newcomers who have just changed careers to put forward more original opinions. What they really care about is not whether your answer is correct or not, but the process of your analysis and thinking.
Finally, I want to say that in fact, the fastest way to understand an industry is to meet the big coffee directly and talk to the most experienced people in the industry (for example, through the industry).
So the application itself is a process to help us quickly understand the industry.
It's just the beginning, don't be afraid to apply, even if you are rejected, just practice your study.
Maybe seven days can't really let us know about an industry, but at least it can be an exercise and a start.