First of all, tour guide service is the most important service in tourism.
Eating, living, traveling, shopping and entertainment constitute the six elements of tourism activities, among which "traveling" is what tourists value most and desire most, and the director of tourism activities is a tour guide. The language services provided by tour guides communicate with different cultures and promote the communication between different nationalities, thus enhancing the understanding and friendship between different nationalities; The tour guide explanation service provided by the tour guide helps visitors to increase their knowledge and enjoy the beautiful scenery; The life service provided by the tour guide can make tourists participate in the sightseeing activities happily, and they are curious, novel and pleasant. In a word, tour guide service plays an extremely important role in tourists' realization of their main tourism purposes, which proves that tour guide service is the most important service in tourism services.
Two, the tour guide service is the most sensitive sign of the quality of tourism service.
Tour groups visit China, accompanied by tour guides, communicate their language and culture, explain to them and provide life services, safeguard their legitimate rights and interests, and ensure their lives and property safety. In modern tourism activities, tour guide has become the focus and axis of the whole tourism service, and tour guide service has become the key link of tourism service. This is because the services provided by other tourist reception departments are often one-off for a tour group, and the tour guide gets along with the tour group day and night; The poor quality of a service can be made up by other high-quality services, especially high-quality tour guide services, and the poor quality of tour guide services can not be made up. We can imagine that if tourists are accompanied by an incompetent tour guide and an annoying person, then the tour will definitely not be successful and the tourists will definitely not be satisfied. Therefore, it can be said that the success or failure of a tourism activity generally depends on the service quality of tour guides, that is, the service quality of tour guides is directly reflected in the service quality of tourism, and even related to the reputation of a country (region) tourism industry.
Three, the tour guide work is the link and intermediate bridge of various tourism services.
It has been clearly pointed out above that the travel agency is the axis of tourism reception, and the key figure of travel agency reception service is the tour guide; The first contact between travel agencies and tourists, travel agencies and other tourism enterprises is the tour guide. In terms of mutual cooperation and overall consideration of all aspects of tourism services, tour guides play an important role in communicating up and down, inside and outside, and left and right relations.
(a) link the former with the latter
Tour guides are propagandists and concrete implementers of national policies. On behalf of the travel agency, he carries out the travel plan, arranges and implements various services such as food, accommodation, transportation, shopping and entertainment for tourists, and handles various problems that may arise during the travel process. At the same time, tourists' opinions, demands, suggestions and even complaints, as well as the problems and suggestions and requirements in the reception work of other tourism service departments, are generally passed on to travel agencies through tour guides until they reach the highest tourism management department of the country. (2) Connecting the inside and outside
Tour guides not only represent the interests of the receiving travel agency, but also fulfill the contract and implement the tourism reception plan, shouldering the responsibility of safeguarding the legitimate rights and interests of tourists. Negotiate with various tourist reception departments on behalf of tourists, put forward reasonable demands, and make necessary interventions for violations of contracts in order to win the legitimate interests of tourists. Tour guides have the responsibility to introduce China to tourists and help them learn as much as possible about our country, people, society, culture, customs and people's feelings, as well as relevant national policies and decrees. At the same time, they should have more contact with tourists, conduct investigation and study, and learn more about foreign countries and tourists. (3) Coordinate the left and right sides
Tourism services are closely related to other social services, and the various components of tourism services, that is, different series of services, permeate, interact, connect, cooperate and depend on each other in the implementation process. The first contact between travel agencies and hotels, restaurants, tourist spots, transportation departments, shops, entertainment places and other enterprises is the tour guide (mainly the local escort), which plays an important coordinating role in various tourism enterprises. It is very important to cooperate with relevant departments to improve the quality of tourism, because:
1. Tour guides should do their best to meet the material compensation and other living needs of tourists during the tour, and mutual cooperation is an important condition for the smooth life service in the tour guide service;
2. Cooperation is an important guarantee to improve the quality of life service, and high-quality life service provides favorable conditions for the success of tour guide explanation service.
Therefore, tour guides must cooperate with the providers of various service items, and of course they must confront them when necessary, but they must be reasonable, reasonable and legal. Only in this way can they fulfill the contract signed with the travel agency as soon as possible and provide services that satisfy tourists.
Fourthly, the quality of tour guide work affects the sales of tourism products in the host country.
Tourism products are tangible, tangible, intangible and intangible, while intangible and tangible services are the main ones, especially tour guide services, which are highly intelligent and skilled services.
The quality of tour guides determines the quality of tour guide service, which largely determines the use value of tourism products, and tourists often buy dishes and tourism products according to the use value. Many statistics show that effective tour guide work can not only make tourists return home satisfactorily, but also play a good publicity role. Many tourists travel to a certain country or place because they are recommended by relatives and friends who have personal experience.
On the other hand, the quality of tour guide service is not high, which will make tourists unable to have the desire to revisit; And their complaints and accusations will definitely deter potential tourists around. Therefore, the quality of tour guide service affects the sales of tourism products in the host country.
To sum up, tour guide service plays an extremely important role in comprehensive tourism services, and tour guides play a key role in tourism reception. Tour guide work is not only related to the reputation of travel agencies, regions and national tourism, but also related to the development of travel agencies, regions and national tourism. Every tour guide must realize this, so as to realize the importance of his duties, improve his professional quality and work hard.
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