* * * Enjoying the economy means that an institution or individual with idle resources transfers the right to use the resources to others with compensation, and the transferor gets a return, and the sharer creates value by sharing the idle resources of others.

In the * * * enjoyment economy, idle resources are the first and the most critical factor. It is the basis for resource owners and users to enjoy resources. * * * Enjoying idle resources under the concept of economy can be understood as: resources were originally used by individuals or organizations themselves, and when they are not used or occupied, they are idle resources.

Second, the background

* * * The concept of enjoyment has long existed. In traditional society, borrowing books between friends or enjoying a message, including borrowing things from neighbors, is a kind of enjoyment.

* * * enjoying economy was first put forward by Marcus Felson and Joel, sociology professors at Texas State University. Spaeth, a professor of sociology at the University of Illinois, said in a paper published in 1978. Its main feature is that it includes a market platform created by a third party and based on information technology. The third party can be a commercial organization, institution or government. Individuals use these platforms to exchange idle goods, share their knowledge and experience, or raise funds from enterprises or an innovative project. Economy involves three subjects, namely demand side, supply side and economic platform. * * * Enjoy the economic platform as a link between the supply and demand sides. Through the establishment of a series of mechanisms such as mobile LBS application, dynamic algorithm and pricing, and mutual evaluation system, both the supply and demand sides can conduct transactions through the * * * economic platform.

However, this kind of enjoyment is limited by space and relationship. On the one hand, the enjoyment of information or objects is limited by space and can only be limited to the space that individuals can reach; On the other hand, the enjoyment of * * * can only be realized if there is a trust relationship between the two parties.

After 2000, with the advent of the Internet web2.0 era, various online virtual communities, BBS and forums began to appear, and users began to express their views in cyberspace and share information with strangers. However, the online community is mainly anonymous, and the sharing forms in the community are mainly limited to information sharing or user-provided content (UGC), which does not involve any physical delivery and does not bring any monetary return most of the time.

Around 20 10, with the emergence of a series of entity enjoyment platforms such as Uber and Airbnb, * * * enjoyment began to move from pure free sharing and information sharing to "* * * enjoyment economy" based on strangers and temporary transfer of commodity use rights.

"20 16 Sharing Economy World Summit Forum" is one of the main forums of the World Free Trade Conference and Expo to be held in Macau on 20 165438+ 10/8/0. The theme of this summit forum is: trillion dollars to share economic investment opportunities. It is a high-level forum in the field of global sharing of economic investment and a platform for international sharing of economic investment, operation, cooperation and talent exchange and cooperation.

In a narrow sense, * * * enjoying the economy refers to a business model that temporarily transfers the right to use goods based on strangers and with the main purpose of obtaining certain remuneration.

* * * The five elements of enjoying the economy are: idle resources, right to use, contacts, information and mobility. * * * The key to enjoying the economy is how to achieve optimal matching and zero marginal cost and solve technical and institutional problems.

* * * Enjoy the essence of the economy-integrate offline idle goods or service providers to provide products or services at lower prices. For suppliers, by transferring the right to use goods or providing services within a specific period of time, they can get a certain monetary return; For demanders, they do not directly own the ownership of goods, but use them by renting or borrowing.

In addition to idle resources, low price, specific time, ownership, use right and alienation are also key words for * * * to enjoy the economy.

Lower price is the core advantage of * * * enjoyment type that can "crowd out" other economy types. Mainly reflected in two aspects: on the one hand, the price paid by resource users is lower than that paid by other channels in the market; On the other hand, the price that resource owners get is lower than the value that idle resources can create when they serve themselves.

Specific time refers to the time when resources are idle, which is the restrictive condition for resources to enjoy time.

For the owners of resources, under the economic model of * * *, idle resources can achieve greater economic value by transferring the right to use.

* * * Enjoying the economy creates value from two aspects: on the one hand, resource owners use idle resources to gain income; On the other hand, resource users can obtain resources at lower cost to meet their own needs.

Third, development.

* * * Enjoy economic development-the process of de-intermediation and re-intermediation. De-intermediation: * * * Enjoy the emergence of economy, breaking the dependence of workers on commercial organizations, and they can directly provide services or products to end users; Re-intermediation: Although individual service providers are separated from commercial organizations, they access the Internet to enjoy the economic platform in order to reach the demand side more widely.

* * * Enjoy the emergence of economic platform, help individual workers solve the problems of office space (WeWork mode) and funds (P2P loans) at the front end, and help them solve the problem of gathering customers at the back end. At the same time, the customer gathering effect of the platform urges individual merchants to better focus on providing quality products or services.

Compared with Uber and Airbnb in European market, the economic prosperity in China market is not so real. From O2O to * * * enjoying the economy, it seems that all emerging models are inseparable from the word "burning money" in the crisis-ridden China market. The obsession with "tangible assets" has become an invisible lock that restricts China from enjoying the economy. In the China market, the enthusiasm for enjoying the economy of * * * began with "intangible goods".

In Beijing, Guangzhou, Hangzhou and other cities, after * * * enjoying bicycles, * * enjoying cars, * * enjoying charging treasures, * * enjoying basketball and * * enjoying umbrellas, other new forms of * * * enjoying the economy are constantly emerging, which has become a "window" for a new round of capital swarming. Take * * * charging treasure as an example. In just 40 days, 1 1 financing was obtained, and nearly 35 institutions intervened, with a financing amount of about 6,543.802 billion yuan.

Fourth, the impact

* * * Enjoying the economy will activate the financial industry. The enjoyment of "money" can promote the flow of social wealth, improve the recovery efficiency of social wealth, expand people's consumption demand and meet the interests of more people. Under this premise, professional licensed institutions providing financial services need to transform into information providing platforms based on the Internet. It is to eliminate the lengthy intermediary link between the fund provider and the fund demander, so that the two sides can conduct the transaction most directly.

Verb (abbreviation of verb) * * * Enjoy five representative fields of economy.

(a) Transportation and travel * * *

Travel * * * includes renting a car, carpooling, cycling, shipping and even flying * * *. Transportation is the most typical application field for * * * to enjoy the economy, and it is developing rapidly at home and abroad. The most famous ones are Didi at home and Uber abroad, and * * * enjoys cycling, such as mobike. Now it has become a way of life for people.

(2) Idle goods * * *

Idle goods * * * Enjoy * * including household goods, luxury goods and idle goods. The higher the price, the more goods * * * enjoys, and the lower the price, the less the number of paid uses. Clothing, office equipment and photographic equipment are all attractive idle items, and idle fish is a better platform.

(3) Enjoy the service * * *

There are many miscellaneous services, including sporadic refining of labor, knowledge or skills. 10 years ago, a number of such platforms appeared in China, enjoying the labor and time carefully. For example, Pig Bajie is a very mature platform. Later, more in-depth professional enjoyment applications appeared. For example, online apps have covered experts in various fields and academic systems, and executives can provide knowledge and skills services. Beaver House has many manicurists to enjoy.

(4) Enjoy housing and accommodation.

Housing * * * includes housing, office or meeting room * * *. It's good at home and abroad. Airbnb is a very good platform to enjoy ordinary people's idle rooms and provide convenience for business travelers. In China, due to different security factors and customs, guest room accommodation is still in the exploration stage. However, in the first-tier cities of China, * * * has developed rapidly in recent years.

(5) enjoy maternal and child products.

According to industry data, the scale of domestic maternal and child market exceeded one trillion yuan in 20 18, and major maternal and child giants at home and abroad injected more funds into the domestic maternal and child market, hoping to share a piece of it. Take the rocking car as an example. At present, the number of lottery cars in China exceeds 3 million, but it is far from meeting the market demand. However, it is not easy to solve this problem because of the backward operating system. The appearance of children's music school rocking car broke this backward system, realized the interconnection of multiple devices, improved the operation efficiency and broke the traditional block.

VI. The 14th Five-year Development Model

Recently, the Central Cyber Security and Informatization Committee issued the Tenth Five-Year Plan for National Informatization (hereinafter referred to as the Plan), in which the second article promotes the healthy development of * * * economy and platform economy. Encourage enterprises to open platform resources, promote the sharing of public cloud resources, and create a new driving force for the sharing of production cities. Explore new modes of enjoying the means of production, and encourage various economic entities to promote the enjoyment of the means of production in a market-oriented way. Improve the policy system of flexible employment that adapts to the platform of * * * and support enterprises to carry out "work of * * *". Further reduce the online entrepreneurship and employment costs of individual operators, and guide Internet platform enterprises to reduce the related service costs of individual operators.