I found that in the early 1980s, when foreigners came to China, many people liked to buy cheongsam. They may not be able to wear it when they buy it, but they will still buy it. However, after the 1990s, fewer and fewer foreigners bought cheongsam. I asked them why they didn't buy it, and they told me that cheongsam was worn by the people in charge of etiquette reception, not the staff. If I dress like him and them, I will feel demeaning. In fact, this is a problem of inaccurate positioning.
For another example, some details in enterprise hardware are equally important. For example, if you go to an enterprise, can you be quiet there? Since it is an enterprise, it can't be as loud as a painting. Are some of its supporting facilities perfect? Whether your writing room and lounge are clean and tidy, whether your drinking cups and teacups are clean and tidy, and even the cleanliness of the bathroom are all important aspects of the image and the most direct embodiment of the management level of the enterprise. Some companies, such as high-rise buildings, high-rise shops and bathrooms smell, so keep the change. You can find them by following your nose, which really affects your image. Public relations, from a big perspective, should be understood as the art of shaping organizational image.
So what is etiquette? When we talk about public relations etiquette, we must understand what etiquette is. In short, etiquette is the art of shaping personal image. Public relations shapes corporate image, while etiquette shapes personal image. This is the difference between the two. Because of this, there is a certain causal relationship between the two. In an organization, besides material factors, there are also human factors. Besides selling products and providing services, who will sell products and provide services? Aren't all people? Comrade Mao Zedong has long said that man is the most precious thing in the world. Therefore, the management of things is actually the management of people. Who is in charge there? Of course, people manage there. Therefore, people's image is not only indispensable in organizational image, but also an important part of the latter.
From this we can say that etiquette is a branch of public relations. If public relations shape the image of the organization, then etiquette is to shape the personal image of employees. So from this perspective, etiquette is a branch of public relations. In corporate public relations, personal image is sometimes very important. What are the main contents of public relations etiquette? In fact, it is a personal image norm in an organization's external and internal communication, especially focusing on external communication, clothing, food, housing, transportation, visiting, talking and sending. These seven links, in fact, are often encountered in our general public relations communication. If you have done public relations in enterprises and institutions, then you will know that clothing, food, housing, transportation, visiting, talking and sending are very important. Of course, there are also some behind-the-scenes problems, such as planning, which is also very important. But in a word, public-private relationship is indeed an art for an organization to shape its own image, and etiquette is indeed an art used by individuals to shape the personal image of employees. The combination of the two is to pay attention to the image.
The most important keywords in public-private relations are organization, communication and the public. So what are the key words of public relations etiquette? Among the key words of public relations etiquette, image comes first. Public relations is the art of shaping image, and etiquette is also the art of shaping image. Public relations etiquette focuses on shaping the personal image of employees, and its focus is here.
The 3A principle of public relations etiquette is the capital of public relations etiquette, which was put forward by American scholar Professor Bagoni. In fact, the 3A principle emphasizes the most important issues in dealing with interpersonal relationships in public relations. The first 3A principle tells us that public relations can't just see things and forget people. Emphasize the importance of people and pay attention to the handling of interpersonal relationships, otherwise it will affect the effect of public relations. The 3A principle is the three main ways to talk about respecting communication partners. First, accept each other, be lenient with others, don't be harsh on each other, make them look bad, and the guests are always right. For example, in a conversation, there are "three noes", 1. Don't interrupt others. 2. Don't supplement each other easily. 3. Don't correct each other at will, because sometimes there is more than one answer. If it is not a principle, accept each other. Second, pay attention to each other. Appreciate each other. See each other's advantages and don't find their shortcomings. You can't correct me in public Pay attention to each other's skills: First, be good at using honorifics in interpersonal communication, such as administrative positions and technical titles. The second is to remember each other, such as reading business cards, and don't be arrogant when you can't remember them. Third, praise each other. A kind of praise and affirmation that should be given to the communication object. People who know how to appreciate others are actually appreciating themselves, and praising each other is also skillful: first, seeking truth from facts, not exaggerating too much; second, adapting to each other and boasting to the point.
The function of etiquette in public relations. In short, the internal quality is strong and the external image is plastic.
The first function is to improve the personal quality of our public relations staff. In the final analysis, market competition is the competition of personnel quality. For public relations personnel, the quality of public relations personnel is personal accomplishment and personal performance. Education is reflected in details, and details show quality. The so-called personal quality is the basic performance of treating people in public relations, such as smoking. Generally, educated people don't smoke in front of outsiders. Educated people don't talk loudly in public; In public relations communication, there are four principles for wearing jewelry: generally speaking, wearing jewelry should conform to the identity, and the less the better. 1, the principle of quantity, the lower limit is zero, and the upper limit is no more than three and no more than two. The second principle is called collocation principle. The harmonious beauty of clothing is very important, which is easier said than done. For example, when a working girl goes to a dinner party, he wears a cheongsam with high-profile thin sand gloves and a ring inside or outside the gloves. A girl, wearing high socks, anklets are worn inside or outside. The third principle is the principle of quality and color, that is, texture and color should be harmonious, and harmony produces beauty. The fourth principle is the customary principle. The traditional custom in China is that men wear Guanyin and women wear Buddha. When waiting for the ring, you usually don't wear your thumb, and your index finger wears a ring to find someone to have sex with; The middle finger wears a ring and has an object; The ring finger indicates that you are married; Wearing a ring on the little finger means being single.
The second function helps to establish good interpersonal communication. Bad manners and rules in communication sometimes screw things up. (such as answering the phone). Make an appointment to see a doctor and make an appointment on time.
The third function is to maintain the image. Personal, corporate and national image. Public relations etiquette is to maintain the corporate image. Disaster reduction effect, economic concept. Less problems, less impact on interpersonal relationships. Sometimes when you don't know what to do, there is a guarantee-follow closely or imitate. Eating western food generally depends on the hostess's movements. When the hostess sits down, you can also sit down. When the hostess picks up the knife and fork, you move it again. The hostess put the napkin on the table, which meant that the party was over. So it doesn't matter if you don't know. Learn from others. If you don't know how to do it, just do it. If you think wrong, you will be wrong. Everyone will be wrong together. Knowing this will make you comfortable and natural.
Dress requirements and norms for public relations personnel. Personal dress is the symbol of personal accomplishment, the embodiment of aesthetic taste and the image embodiment of enterprise norms. The norms are embodied in the following four aspects: first, business people should wear suits and wear them hot; Second, we should foster strengths and avoid weaknesses, focusing on fostering strengths and avoiding weaknesses. Six fingers can't wear rings, and girls with round faces can't wear round earrings. When wearing a necklace, the length and thickness of the necklace are inversely proportional to the thickness of the neck. Third, abide by the convention. It can't be said that everyone has his own advantages. For example, public relations people usually wear suits instead of tie clips. If they use them, they should be special. The golden section is 0. 6 18, upper 2/3 and lower 1/3, and the shirt is between 4 and 5 buttons. Fourth, distinguish between occasions. Different occasions should be dressed differently. Now some of us are just the opposite. Don't wear a suit when you should, and don't wear it when you go shopping, for example, don't wear a suit.
What occasions will you encounter in public relations and how should you dress for these occasions? In public relations, there are three main occasions for dressing. 1. On official occasions, at work, the public relations staff dress in four words: solemn and conservative. Three kinds of clothing: the first kind of uniform has the function of corporate identity, and there are three elements in the corporate image system. The first is mental identity; The second enterprise behavior identification is to do things that are beneficial to society and people, that is, to do those good things and great things. The third system is the enterprise visual identification system, such as advertisements, trademarks, employee dresses, etc. The second category is suits. Men prefer suits, while women prefer suits and skirts. What should I do if the weather is very hot? If the weather is very hot, the third option is allowed. Men can choose trousers with long-sleeved shirts, and women can wear long skirts with other clothes. Fashion and casual clothes are the worst clothes in public relations. Not allowed. 2. Social occasions. Socializing in a narrow sense, contacting old friends and making new friends. For public relations personnel, social occasions are mainly the following occasions. First, banquets, public relations personnel, attending banquets, eating is not the main thing, mainly gathering friends; Second, the dance, the first song of the dance should invite your friends, but the second song, you must change partners, you can't always dance with one person at the dance, otherwise others will think that the relationship is abnormal, it is love at first sight and fall in love. Third, the concert. Business people pay more attention to their achievements and usually go to concerts. Fourth, the party. Fifth, meet. Drop in. The fifth meeting was a social occasion for by going up one flight of stairs, a public relations officer.
Etiquette runs through interpersonal communication and serves the connotation of communication; Ignoring etiquette will inevitably affect the depth and durability of communication. Whether the lack of etiquette affects communication is because of small loss. Not only in public relations, but also in daily life, we college students should pay attention to etiquette and form habits, which will naturally become a kind of cultivation and help to improve their taste.