Business negotiation is an important part of sales work, and successful negotiation is the premise of making business. If negotiators can master and flexibly use some negotiation principles and practical skills, they may take the initiative at the negotiating table, play the role of "fighting without bloodshed" and "defeating the enemy without fighting", and lay the foundation for finally achieving the expected results.

First, compare your heart. The most taboo in negotiation is to talk about things from your own point of view, asking too much and asking too much. When negotiating, we should also be chivalrous, simple-minded and considerate of each other. Taking good care of your heart will bring us a win-win situation. If the negotiation process is full of gunpowder, the two sides hold their own views and do not give in to each other, and finally blush with shame and thick neck, it will be difficult to talk about any constructive results.

Second, highlight the advantages. After you have a preliminary understanding of the other party's position and viewpoint, you should list your strengths and weaknesses in this negotiation in detail, as well as the other party's strengths and weaknesses. In particular, you should list your advantages, big or small, old or new, as a bargaining chip for negotiators. Of course, we should also pay attention to our own disadvantages and avoid rushing to meet the enemy and being attacked by the other side.

Third, simulation exercises. It is to simulate all kinds of possible situations in advance, so as to avoid being in a panic when actually encountering, and it is difficult to control the war situation. After understanding the advantages and disadvantages, we should imagine all possible situations and plan the action plan in advance. The placement of negotiating seats should be simulated in detail.

Fourth, the bottom line is clear. Usually when negotiating, both sides are aggressive and eager to try. Both sides only think about how much they can get, but often ignore how much they have to pay in the negotiation process, so that everyone can be happy. So before the negotiation, we must be clear about our bottom line: what can we do? How much should I earn? How to make it? When do you rent it? Why let? Make it clear first, it works in your heart. Otherwise, if the other side is aggressive and we are helpless and let the other side kill us, then the original intention of the negotiation will be lost.

5. Know your opponent. Sun Tzu's art of war is well known. Before negotiation, it will be very helpful to know the strategies that the other party may adopt and the personality characteristics of the negotiating opponent. If the negotiating opponents like to play ball, they might as well say hello to each other before the talks, deliberately mention it, first ease their defensive hostility, and then invite them to exercise together when they are free to cultivate a relaxed negotiating atmosphere. It should be noted that at this time, the stadium is another negotiating table, which is conducive to negotiations.

Sixth, be patient. There is an old saying: "Go to the doctor in a hurry." Therefore, in negotiations, we should always recite "no haste, be patient", especially in times of intense tension. Because negotiations often have a protracted war to fight, and there is no time to go to the toilet for four or five hours. At this time, the talks have been going on for a long time without any results, and the "psychology" is urgent; Without liberation, "physiology" is more urgent, and under two urgency, you will lose your mind and correspond at random. Therefore, before the negotiation, we should be patient and fully prepared.

Seven, improvise. The battlefield situation is changing rapidly, and the negotiating table needs to be improvised. Although Zhuge Liang has a clever plan, people are not as good as heaven, and there are always times of consideration and miscalculation. During the negotiation process, when the opponent suddenly makes a move beyond his own assumptions, his own personnel must improvise and follow the trend. I really can't handle it. When I'm in a hurry, I'll give you a plan to slow down and then make countermeasures, so as not to "break off diplomatic relations" at once-I'll cut my own back.

Eight, bury the opportunity. If the two sides can't reach a satisfactory result to a certain extent and the negotiations are on the verge of breakdown, there is no need to be quick-talking, which hurts the harmony between the two sides. If the two sides are torn, it is not impossible to reach the realm of renegotiation in the future, but it will be very troublesome and troublesome. Business can't be done without hesitation, and the two sides can get together and leave well, so that the next negotiation can be completed and opportunities can be laid.