Most or part of it depends on vision, which is expressed by two-dimensional images such as logo, typesetting, painting, graphic design, illustration, color and electronic equipment. In the process of visual communication design, we found a phenomenon: spreading, educating and persuading the audience's images, using words will have greater influence.
It means: a process of conveying certain information to the conveyed object through the visual art form with a certain purpose as the guide, and influencing the conveyed object.
Visual communication characteristics:
Visual communication design is a design to express and communicate to the audience through visual media, which embodies the characteristics of the times, graphic design and rich connotation of design.
The appearance of digital multimedia constantly challenges and enriches the traditional visual communication mode and expands the extension of contemporary visual communication design. Visual communication has gradually changed from the static form of plane in the past to the direction of dynamic synthesis, from single media to multimedia, from two-dimensional plane to three-dimensional space, and from traditional printing design products to the transmission of virtual information images.
As an important form of visual communication, advertising has also made a qualitative leap under the impetus of digital multimedia technology. The new generation of advertising visual communication methods, such as online advertising, digital film and television advertising, multimedia electronic display screen and multimedia interactive advertising, have penetrated into all aspects of social life with rapid development. The so-called multimedia is the synthesis of various information media.
Multimedia technology is not a simple combination of various information media, but a digital information technology that combines information in the form of words, graphics, images, sounds, videos and animations, and is comprehensively processed and controlled by computers, which can support a series of interactive operations.
In today's information society, digital multimedia technology marked by computer science has brought new breath to advertising design and communication, and achieved remarkable social and economic benefits. With the popularization of digital multimedia technology, the advertising promotion strategy has also changed from a simple brand promotion stage to a more detailed marketing stage. Regional media, industry media and media with more detailed market positioning have begun to be paid attention to and selected, and the way of digital multimedia advertising operation and release has become more diversified and humanized.