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Food marketing thesis
This major trains compound applied talents with all-round development in morality, intelligence and physique, who can engage in quality analysis and inspection of food and related commodities, food quality supervision and management, food circulation and trade, international trade rules, and food marketing and management. Its training goal is to systematically master the technical characteristics of food varieties and food quality. Master the storage and transportation of food raw materials, food production, food storage and transportation methods, and have the basic theory of quality management, food marketing knowledge and basic skills; Familiar with domestic and foreign policies and regulations on food processing technology and management, with solid professional theoretical foundation and relevant scientific knowledge; Be able to skillfully use computers and a foreign language to engage in practical business work.

Training requirements

Students of this major should systematically master the technical characteristics of food raw materials, food varieties and food quality; Master the identification, storage and transportation of food raw materials, food production, storage and transportation methods, and have the basic theory of quality management, food marketing and trade knowledge and basic skills; Familiar with domestic and foreign policies and regulations on food processing technology and management; Have a solid professional theoretical foundation and relevant scientific knowledge; Can skillfully use computers and a foreign language for practical business work.

main course

Inorganic chemistry and analytical chemistry; Organic chemistry; Introduction to commodity science; Commodity standardization and quality management; Management principles; Marketing; International trade and logistics; Food commodity science; International economics; Microbiology; Food biochemistry; Food chemistry; Food technology; Food nutrition and hygiene; Food storage science; Food analysis and inspection; Science of food raw materials.

Main practical teaching

Experimental teaching of food commodity science; Professional practice, academic thesis, graduation practice and graduation thesis, computer application technology.

Main skills

Have a solid foundation in natural science, good foundation in humanities and social sciences, comprehensive foreign language ability and computer application ability; Have the skills of identification and marketing of food raw materials, food finished products and related processing materials, import and export trade, e-commerce, food logistics and so on.

After graduation, students are suitable to work in food marketing, import and export trade, customs, technical supervision, industrial and commercial management and other government departments and related enterprises and institutions, as well as teaching and scientific research units or continue to pursue postgraduate studies.