First, wisdom is the most fundamental feature of the Internet of Things era. Haier refers to artificial intelligence (AI), blockchain, cloud computing and big data as new ABCD technologies, and integrates these technologies into products and supply chains, turning electrical appliances into network devices, creating various scenarios for interacting with users, and better creating the best experience for users.
Second, the industrial Internet is a key infrastructure linking the whole industrial system, the whole industrial chain and the whole value chain and supporting the intelligent development of industry. It is a new format and application mode formed by the deep integration of a new generation of information technology and manufacturing industry.
Haier built the world's first COSMOPlat industrial Internet platform, introduced users' full-process participation experience, realized zero-distance interaction between enterprise resources and users, and transformed from mass manufacturing to mass customization.
The third is to build an ecosystem in which users, enterprises and resources create * * *, form an entire user-driven ecological brand, and create lifelong ecological value for users. Through these innovative practices, Haier is grasping the opportunity of the new era, opening up a new direction for future development, and contributing more wisdom and strength to China's plan to go global.
Extended data:
Haier group was founded in 1984, and it is the first brand of large household appliances in the world. At present, it has transformed from a traditional enterprise manufacturing household appliances to a maker incubation platform for the whole society. In the Internet era, Haier is committed to becoming an Internet enterprise, subverting the closed system of traditional enterprises, becoming a node in network interconnection, interconnecting various resources, creating a new platform for * * * to create * * *, and realizing win-win and value-added for all parties concerned.
1. Problems encountered before integration: At the beginning of development, Haier's supply chain was only a horizontal chain, and all nodes in the chain were managed by various product divisions. This decentralized organization greatly limits the maximum utilization of resources and innovative development, and gradually presents a game inside and outside the enterprise. For example, there is a lack of coordination between production, supply and sales within the enterprise, and the information communication between the supply and demand sides outside the enterprise is not smooth.
2. Open the road of supply chain integration: In the Internet era, the competition between enterprises has already evolved into the competition between supply chains. Whoever has the optimal response speed of the supply chain will gain the advantage of market competition. Therefore, Haier started business process reengineering on 1998 and entered the stage of supply chain integration.
Phoenix Net-New Era and New Concept of Supply Chain Management Helps Haier's New Supply Chain Practice