"Spring breeze is proud of horseshoe disease". This summer, Ma Yun is full of spring breeze and still proud. He went to the United States nonstop, intending to enter the American market and compete with the e-commerce giant EBay. This time, however, unlike when he entered the United States nine years ago, Ma Yun's smug smile was ecstasy. In July 2000, Ma Yun appeared on the cover of Fox magazine in high spirits. On September 10 of the same year, the "West Lake on Sword" was held. Ma Yun talks about the West Lake in Kan Kan, just like the Internet leader in China. After such infinite scenery, after ten days, the severe winter of the Internet suddenly came. Ma Yun announced that Alibaba has entered a state of emergency and will be ready to work overtime at any time in the next six months. And all this is just because Ma Yun forgot who he was after he got rich. June 5438 +2000 10, Sun Zhengyi invested 20 million dollars in Alibaba. Unfortunately, if you have more money, you will quickly expand yourself and make big mistakes more easily. Sure enough, Ma Yun is very proud of his heavy money. With so much money, isn't Alibaba's dream of becoming an international enterprise just around the corner? As a result, Ma Yun excitedly began to expand Zhang Zhilu on a large scale: transferring troops to Hong Kong, pointing to South Korea, and transferring troops to Europe and America were all big moves. However, no matter how loud the name internationalization is, it can't stand burning money in so many places overseas. What's more, many "international" airborne executives and engineers were invited. Who is the fuel-efficient lamp? The annual salary of Belgian employees in an English website in Hangzhou is six figures, not to mention those international executives. As a result, by 200 1 1, Alibaba's book is only 7 million dollars, which can last for more than half a year. Enterprises and people always have to pay the price for getting carried away. Fortunately, the old horse knows the way. Ma Yun found the way forward in time through decisive measures such as firing foreign employees, minimizing costs, withdrawing from the international market, and returning the focus of his business to China. Another thing is that Alibaba bought Yahoo! China Originally, it was a complicated merger, but Ma Yun talked about it in Kan Kan, as if he had become the ultimate winner. After taking over Yahoo China, Ma Yun got carried away once again, and said ambitiously that he would spoil the search market in China. "In my opinion, I don't know whether it's Cao Cao or Zhuge Liang. First, the three pillars will be separated, and finally the world will be unified. How long it will take, who will be unified, and what kind of strategies and methods will be used? No one knows now. This is a big show for the next three years. For me, I hope to unify all enterprises in the search engine market by luck. " Ma Yun's grandiloquence four years ago is vivid in my mind. However, today, Yahoo Search has gradually become a dead tiger, and Yahoo China is struggling to survive through the transformation of life services. People can't help but sigh that even if you are a master, once you get carried away, it is inevitable that the old horse will slip and deviate from the normal track; Even if you are chic, once you get carried away, you will inevitably fall into the rain and scatter your once elegance. All this tells us a simple truth, that is: getting carried away will bring about a turning point, which will make people and things flourish and even collapse; But don't get carried away, it can make people more frustrated and braver. So, you can be complacent and never get carried away. Fortunately, Ma Yun later understood this truth. Although he is still arrogant and arrogant, he has learned to be prepared for danger in times of peace, and he still takes his time when he is proud. As a result, Ma Yun led Alibaba to be listed on the Hong Kong Stock Exchange at the end of 2007, and raised sufficient funds; And in the two months before the financial crisis in 2008, he threw out the "wintering theory" to accurately predict the macroeconomic trend. In March 2009, Ma Yun went to Silicon Valley to find a partner, and began to discuss the related matters of Taobao's entry into the American market. I believe that this time, Ma Yun has learned the previous lessons and is ready to go, determined to win. Because of the ups and downs, we all realize that success can only be achieved if we are complacent.