First, from the supply chain; The process of agricultural products from production to consumption needs to go through several links, some of which do not have value-added functions, but bring many disadvantages. From the quality point of view, the more intermediate links agricultural products pass through, the more difficult it is to guarantee the quality record. According to statistics, the loss rate of agricultural products such as fruits and vegetables in transportation, warehousing and other logistics links in China is about 25% to 30%, while in developed countries it is controlled below 5%. Second, from the perspective of profit; Intermediate links will share the profits that are not rich, and even occupy most of the profits. Therefore, from the perspective of increasing farmers' income, it is necessary to optimize the circulation process of agricultural products before the implementation of the project. Third, from the perspective of supply and marketing information; The long supply chain leads to the slow transmission of frost supply information. At present, the production of agricultural products in China is not guided by the current market demand, but usually based on the demand information of previous years. As a direct result, the number of children in some varieties has increased sharply, the market supply is far greater than the demand, and farmers have suffered huge losses.

Developing online sales of agricultural products can effectively solve the above problems. The online sales platform provides a platform for contact and transaction between the supply and demand sides. With the advantage of network, information can be transmitted quickly, directly and effectively between the two parties, eliminating unnecessary intermediate links, improving the circulation efficiency of agricultural products, ensuring the quality of agricultural products, and making both supply and demand sides gain tangible benefits. In addition, the online sales platform of agricultural products is also a useful supplement to all kinds of wholesale markets at all levels.

In recent years, online sales have mushroomed, showing a spark that can start a prairie fire; At present, it covers almost all commodities. With the stability of infrastructure and the expansion of the market, it is certain that online sales of agricultural products will bring a revolution to agricultural production.

The online sales platform of agricultural products is a platform that integrates various resources for trading, exchange and cooperation, which can be divided into two types: business-to-business and business-to-consumer. The biggest difference between online sales and traditional wholesale markets is that buyers can't get the information of agricultural products intuitively before trading. Therefore, it is necessary to standardize agricultural products, including product names and categories, quality grades, weight standards, packaging specifications, preservation standards and so on. By standardizing this information, we can ensure that the products of the same level have the same or similar characteristics, thus facilitating the communication and contact between buyers and sellers and protecting the interests of both parties. Of course, if you are selling in an online store, you have to let consumers know your products more intuitively, so you need to take pictures of your products.

In online sales, buyers and sellers don't know each other, so moral hazard and adverse selection are inevitable. Therefore, it is necessary to strengthen the user's identity authentication and ensure the traceability of the responsible person in case of fraud.

Online sales of agricultural products is an innovation of traditional agricultural products trading mode, and it is also an important way and effective means to enhance the comprehensive competitiveness of China's agriculture. If you do well, you can win in many ways.