Viewing China's mobile game industry from Tencent's mobile game layout

Existing problems and development trend

abstract:

In recent years, the mobile Internet has developed rapidly in China, and mobile games in the mobile Internet industry have become a focus in the mobile Internet because of their rapid development, high investment and strong liquidity. According to the 20 13 China Game Industry Work Report, the revenue of mobile game business was about $10 billion last year, with a year-on-year increase of over 150%. At the end of last year, among the 286 million smartphone users in China, the game share was 78.4% and 46.9% respectively in the free and paid app download rankings, ranking first. On the other hand, the blowout of the mobile game market in China is thanks to Tencent's launch of a WeChat mobile game called "E Plan" in its mobile instant messaging software. As of the release of WeChat 5.0 on August 9, 2065438+03, Tencent WeChat has also started its commercialization process, and WeChat is the first step to enter the commercial mobile game market. Facts have proved that the mobile game platform based on WeChat is one of the biggest dark horses in the 20 13 mobile game industry. Tencent began to exert its strength in the mobile game industry in the second half of last year, and has achieved very good results after launching games such as battle situation, cool running every day, speeding every day, rhythm and masters. Every time Tencent launches a mobile game, it will inevitably occupy the first place in the App Store download list for a long time. It is often the case that more than ten general games in the App Store are developed or represented by Tencent. Tencent has become a leader in the mobile game industry in just half a year since it launched its mobile game platform. With the help of WeChat and mobile QQ platform, Tencent mobile games seem to have replicated their success in PC games. But this can't help but make people think: Why is Tencent mobile game so popular? Where does the force driving this trend come from? How long will Tencent lead in the mobile game industry? This paper discusses the strategic layout of Tencent's mobile games from these aspects, reflecting the existing problems and development trends of China's mobile game industry.

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