This paper discusses the model essay The Importance of Scientific and Technological Innovation in Enterprise Management.
Abstract: With the continuous improvement of China's scientific and technological level, major enterprises are also facing many challenges. In order to promote the better development of enterprises, strengthening industrial and commercial management has become a means for many enterprises to implement. Based on the development of science and technology, enterprise management gradually presents a new development trend, which lays an important foundation for the sustainable development of enterprises. This paper will analyze the importance of scientific and technological innovation in enterprise management in order to improve the competitiveness of enterprises.
[Keywords:] enterprise; Business administration; Scientific and technological innovation; tactics
1 Analysis of the present situation of enterprise business administration
It is reported that the content of enterprise management is to make full use of enterprise resources through new management methods, and enterprise resources mainly include enterprise liquidity. Enterprises can make better use of enterprise funds by applying the management mode suitable for their own development, thus ensuring the benign development of enterprise market activities and economic activities. At present, many domestic enterprises still follow the traditional management mode, or imitate the successful management mode, and fail to form a set of their own management plan, and fail to innovate and reform the traditional management mode in time, resulting in their own competitiveness not being improved, thus failing to survive and develop in the new market competition, which greatly affects the economic benefits of enterprises and seriously hinders their long-term development. In addition, the operation and management of enterprises need to be based on theoretical knowledge, fully combine the operation and management knowledge with the practice of enterprises, and formulate the operation and management plan of enterprises, so as to improve the economic benefits of enterprises.
2 the importance of scientific and technological innovation in enterprise management
Scientific and technological innovation in enterprise management plays a certain role in the development of enterprises, mainly in three aspects: enhancing the core competitiveness of enterprises, promoting the sustainable development of enterprises and improving the economic benefits of enterprises. The author will elaborate from these three aspects respectively.
2. 1 Enhance the core competitiveness of enterprises.
Scientific and technological innovation in enterprise management is conducive to enhancing the competitiveness of enterprises. If an enterprise wants to stand out in the fierce market competition, it must innovate the management mode according to the market characteristics and build a set of management mode suitable for itself. To enhance their own competitiveness, enterprises must start with innovative management and promote the improvement of enterprise service quality.
2.2 Promote the sustainable development of enterprises
Scientific and technological innovation is the key to promote the sustainable development of enterprises. According to the author's investigation, at present, in order to seek development, many enterprises have innovated their management models, which has promoted enterprises to embark on the road to success.
2.3 improve the economic benefits of enterprises
The scientific and technological innovation of enterprise management has improved the economic benefits of enterprises to a certain extent, and enterprises have gained a lot of profits through scientific and technological innovation, which is also a key measure to promote the sustainable development of enterprises.
3 Analysis of strategic measures of scientific and technological innovation in enterprise management
3. 1 Improve the industrial and commercial management supervision system
For the development of enterprises, supervision and management institutions play an important role in the management of enterprises; From the perspective of enterprise managers, grass-roots employees are more important than the market. If an enterprise wants to succeed, it needs the efforts and efforts of its employees. Therefore, enterprises need to formulate a supervision system to clarify the responsibilities and rights of each employee. Some employees who contribute to the development of the enterprise need to be rewarded in time, and some employees who are unfavorable to the development of the enterprise need to be punished, which can improve the enthusiasm of employees. Moreover, the establishment of management system can ensure that the implementation of management can be based on evidence, thus promoting the development and progress of enterprises.
3.2 Pay attention to the cultivation of innovative management talents
At present, some enterprise managers in China have no new understanding of the concepts of enterprise management and scientific and technological innovation. Senior managers of enterprises should actively establish the idea that scientific management is the way to rejuvenate the country, and cultivate all kinds of professionals, especially management professionals, who can help enterprises implement management, marketing and planning. Professionals can timely and accurately analyze the favorable and unfavorable factors in the development of enterprises, point out the future development prospects of enterprises and put forward their development strategies. By cultivating professionals, we can improve the competitiveness of enterprises, improve the weak links of enterprises, and then improve the economic and social benefits of enterprises.
3.3 Development towards internationalization
In the increasingly fierce market competition, the international status of domestic enterprises is constantly improving, and the popularity of domestic enterprises is also improving. Therefore, enterprises should build products with their own characteristics, increase the international influence of products, enhance market competitiveness and establish their own culture. If the management of domestic enterprises wants to develop internationally, they must have modern concepts and international consciousness to carry out enterprise management and practice in order to promote the development and progress of enterprises. 3.4 Establish a professional management team If an enterprise wants to develop steadily and continuously, it needs to establish a management team and improve the enterprise management system. If there is no enterprise management team, the application of human resources in enterprises will be affected, and the effectiveness of talents in enterprises will not be brought into play. Therefore, the enterprise management system needs to fully consider various related factors and give full play to the competitive advantage of enterprises in the market; Clarify the responsibility of each employee in the enterprise, formulate a reward and punishment system, and improve the enthusiasm of employees.
4 conclusion
To sum up, the author analyzes the present situation of enterprise management and expounds the importance of scientific and technological innovation. With the development of science and technology in China, enterprises must apply the concept of scientific and technological innovation to enterprise management in order to better promote the all-round development of enterprises and create more economic benefits for enterprises.
Discussion on the second essay of graduation thesis of business administration research, "Cultivating the application ability of business administration talents in enterprises"
Abstract: In the current economic society, the competition among enterprises is, in the final analysis, the competition for talents. In order to survive and develop in the current competitive market economy environment, enterprises must constantly cultivate all kinds of talents, especially enterprise management talents. However, in the actual operation of the enterprise, although some achievements have been made, there are still a series of problems, and the knowledge you have can not be effectively and comprehensively applied to the actual work process, and the management effect is not significant enough. This paper briefly introduces the necessity, principles and existing problems of personnel training, and gives the corresponding solutions.
Keywords: enterprise; Business administration; Cultivation; Countermeasures
I. Introduction
In the current environment of intensified competition, the competition between enterprises, in the final analysis, belongs to the competition between talents. Only when enterprises have a large number of outstanding talents can they better promote the development of enterprises. However, at present, talents in many enterprises, especially those in business administration, are still not optimistic about the cultivation of application ability. In practice, a series of problems have arisen. Many enterprises do not strictly follow the corresponding plans and principles, and cannot give full play to their own abilities and knowledge, thus affecting the development of enterprises to some extent. Therefore, it is very necessary and urgent to strengthen the cultivation of enterprise management talents' application ability. Only in this way can we lay a solid foundation for the sustainable development of enterprises.
Second, the necessity of personnel training
1. Demand for educational goals.
Through education, we can improve the comprehensive quality of the people, and at the same time, we can improve it better. Therefore, in China's education system, we should pay special attention to the practicality of training talents, especially business management talents, and strengthen talent training to meet the needs of educational goals. After graduation, students can better serve the enterprise through their real talents and abilities.
2. Market demand.
In the current market economy environment, more and more enterprises pay more attention to the ability of talents. Therefore, in order to find a satisfactory and suitable job after graduation, it is necessary to strengthen the training of enterprise management talents.
3. professional needs.
The major of business administration is quite different from other majors, with a lot of theoretical knowledge, many of which are abstract and particularly applied and marketable. Therefore, it is necessary to strengthen the connection between theory and practice in the actual teaching process, so that students can better understand the relevant knowledge and theory in the practice process, thus improving the application ability of professional knowledge.
Third, the principle of personnel training
1. All for the students.
In the actual teaching process, we should adhere to the student-centered, all teaching should fully consider the students, and everything should be for the students. According to different students' abilities, we should carry out targeted training, establish and improve the teaching system, and formulate scientific and reasonable teaching objectives, so as to better improve students' skills and abilities and enable students to better solve practical problems through their professional knowledge.
2. Systematic principle.
Enterprises need to take the optimization of holistic thinking as the core and holistic thinking as the guiding principle when cultivating the application ability of management talents. In the training system, better allocation of existing resources, a clear division of labor, to achieve the purpose of complementary advantages. When making the training plan, we should pay attention to the combination of theory and practice, improve the application ability of talents scientifically and comprehensively, and promote the healthy and upward development of enterprises.
3. The principle of flexibility.
Enterprises should combine their own characteristics and development reality, formulate scientific and reasonable training strategies according to the current social needs, and focus on cultivating enterprise management talents. In the process of training, we should adopt flexible methods, so that talents can give full play to their specialties and greatly enhance their abilities in the learning process.
Fourth, various problems in the process of cultivation.
1. The target is ambiguous.
Management talents in enterprises are often defined as management talents by enterprises. Such a general definition does not distinguish between applied talents and theoretical talents, which leads to difficulties in the follow-up work. In China's higher education, education is gradually changing to popularization, and the contradiction between the application ability of business management talents and the needs of enterprises is becoming increasingly fierce. Therefore, the enterprise's vague goal of talent positioning will inevitably hinder the rapid development of the enterprise to a certain extent.
2. The curriculum system is flawed.
There are some defects in the curriculum system of business administration major in enterprises. In the way of talent training, there is a lack of core competence and a single structure of relevant knowledge. In the process of training, although there are some internship activities, they are still insufficient in the process of operation and design, and there is a phenomenon of disconnection between theory and practice, which leads to the congenital deficiency of relevant talents in application ability. At the same time, when training related professional knowledge, too much attention is paid to theoretical knowledge, especially advanced management concepts at home and abroad. In this case, the talents trained are only rich in theoretical knowledge in related fields, and their application ability is difficult to meet the needs of enterprises.
3. There are few aspects to cultivate innovation ability.
In such a competitive market economy environment, if we want to continuously promote the rapid development of enterprises, we must constantly innovate, and only innovation can keep up with the trend of the times. However, in the actual process, the cultivation of talents only attaches importance to theoretical knowledge, and rarely cultivates innovative ability. This situation leads to the inability of enterprise talents to innovate and obtain greater profits, which is not conducive to the development of enterprises.
Five, measures to cultivate the application ability of enterprise management talents
1.
According to the talent training mode, it is clear that there are two types: academic and applied, which is convenient for enterprises to carry out targeted training. For theoretical management talents, we should combine practical work, cultivate them with rich theoretical knowledge, and improve their professional theoretical application ability in practice. For applied talents, it is difficult to find and solve problems well without rich professional knowledge and methods, which is not conducive to innovation. Therefore, in the process of talent training, we should pay attention to the combination of theory and practice, and make clear the training objectives of talents.
2. Establish and improve the talent training plan.
First of all, the curriculum should meet the market demand. According to the actual situation of different functional departments of the enterprise, it reflects the basic thinking and talent training objectives of the enterprise. Enterprise management talents have great advantages in finance, economy, taxation and finance. By integrating and simplifying related courses, we can greatly save time and improve efficiency. For talents with professional functions, they have strong operation and application ability. In the process of training, we should strengthen the combination of theoretical knowledge and practice, and constantly cultivate talents suitable for market demand. Secondly, the intersection between different disciplines. Cross-discipline conforms to the scale of economic development, which is of great help to improve the comprehensive ability of business management talents, and promotes the development of economy, society and science and technology while improving the professional ability of business management talents. According to the relationship between enterprises and the market, we should implement interdisciplinary, learn from each other's strong points, and then serve the whole society. Finally, modular teaching system. Enterprise management talents are closely related to enterprises, and the improvement of comprehensive ability of talents directly determines the height of enterprise development. Modular teaching should be established. In the teaching process, we should classify different talents according to different functional departments and functions, make clear what aspects different talents need to improve, and then arrange the time scientifically and reasonably to realize the openness and compatibility of the training plan.
3. Strengthen innovation.
Only by continuous innovation can enterprises maintain their vitality and vitality forever. Innovation is the foundation of enterprise development. If enterprises want to develop rapidly, they must innovate. In the process of cultivating talents, we should intensify innovation. Relevant personnel of enterprises should have innovative consciousness, and actively take relevant measures and methods in the training process to improve the innovative ability of relevant talents. In terms of specific personnel training, we should have a special training system, adopt rich theoretical knowledge and practice, constantly explore and reform, actively use market information and advanced science and technology, explore a training system suitable for the characteristics of enterprises, and formulate targeted training plans in combination with the actual development of enterprises, so that managers can keep pace with the times in the market economy environment and keep up with the development of the times, and cultivate skilled and compound talents for the development of enterprises.
Ending of intransitive verbs
In a word, in the current environment, if an enterprise wants to survive and develop, it is bound to be inseparable from the intelligence of enterprise management talents. In order to give full play to the advantages of enterprise management talents, we must constantly take various measures to improve their application ability. Enterprises should formulate scientific and reasonable training plans according to their own development, attach importance to enterprise personnel training, and relevant leading cadres and responsible persons should set an example to provide corresponding environment, funds and manpower for personnel training. In the process of cultivating talents' ability, it is necessary to clarify the training objectives, establish and improve the talent training plan, intensify innovation and keep up with the development of the times. Only in this way can we provide a steady stream of power for the development of enterprises, promote their better survival and development, and be invincible in the fierce market competition environment.
References:
[1] Zhang Shuai. Research on the Cultivation of Business Administration Talents' Application Ability [J]. Management Operator, 20 15, (02).
[2] Du. On the cultivation of business management talents' application ability [J]. Chinese and foreign entrepreneurs, 20 15, (04).
[3] Tu Youyou East. Exploration on the cultivation of application ability of business management talents [J]. Value Engineering, 20 14, (05).
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[5] Ma Yanhua. On the cultivation of application ability of business management talents [J]. Science and Technology and Enterprise, 20 13, (09).
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Discussion on case teaching method of business administration major in open education.
The quality composition of distance open education in RTVU belongs to an open social system. Practice teaching is the key to effectively improve the quality of talent training in distance open education, which is helpful for teachers to cultivate students' comprehensive quality and practical ability. Business administration major is a practical major, and the reform of its time teaching mode should be the primary problem at present. This paper analyzes the teaching of business administration major in distance open education of grass-roots TV universities, and puts forward a practical case teaching method, which provides a reliable theoretical basis for the sustainable development of distance open education of grass-roots TV universities in China.
Key words: grass-roots TV universities; Distance open education; Case teaching; teaching method
With the rapid development of social economy, China's education reform is also deepening, focusing on modern distance open education, which is also an important part of distance open education teaching in grass-roots TV universities in China. The sustainable development of national economy is inseparable from the comprehensive quality of talents from all walks of life, which restricts the sustainable development of the whole country. In the development of modern society, the case teaching in the teaching of business administration major in distance open education of RTVU has gradually matured, but its teaching methods and effects are still lack of corresponding empirical research. Therefore, it is of great practical significance for the sustainable development of distance open education in China to analyze the case teaching of business administration major in distance open education of grass-roots TV universities and put forward practical teaching methods.
First, the importance of case teaching method to the teaching of business administration major
Case teaching method emphasizes all kinds of teaching activities based on cases, and the introduction of various case teaching methods makes education in trouble, especially the lack of specific treatment methods. However, this method emphasizes that teachers are the designers and motivators of teaching, thus actively encouraging students to participate in various discussions, which is different from traditional teaching methods. Teaching activities should be based on knowledgeable teachers, who should impart all kinds of knowledge. Thirdly, enterprise management talents have become an important demand for the development of the whole society. Under the international environment, enterprise management talents should have solid professional knowledge, strong practical ability and high comprehensive quality. At this point, major universities have also set up business administration disciplines to train more business administration talents. However, as far as the overall level of business management talents in China is concerned, many graduates simply cannot meet the needs of the development of modern society. At this time, the education and teaching methods of major universities should be improved accordingly, which also shows that case teaching method has great practical significance for the teaching of business administration major in distance open education of grass-roots TV universities.
Second, the problems existing in the teaching of business administration major in distance open education of grass-roots RTVU
1. Teachers failed to deeply understand the importance of case teaching method.
In the process of distance open education in many grass-roots TV universities in China, most teachers simply explain their own relevant theories, and then cite corresponding cases for analysis, and then guide students to gradually understand the significance of their own theories. Although this teaching method can be said to be case teaching, it fails to break the limitations of traditional teaching methods. Teachers still talk, students listen, and then guide students to understand theoretical knowledge, which can not effectively cultivate students' independent learning and analysis ability, and students' independent problem-solving ability is also reduced. It can also be said that this teaching method is a simple example.
2. Teachers lack practical teaching experience.
The development of case teaching has extremely high requirements for teachers. This teaching method emphasizes that teachers should have higher professional theoretical level, practical experience and analytical ability, so as to guide students to carry out various research and practical operations. Many grass-roots RTVU's distance open teaching has not been implemented for a long time, but many teachers have not received the training of case teaching. At this time, their practical teaching experience is obviously insufficient, and many times they can't effectively guide students to explore and learn independently, so that students can't really master all aspects of case teaching, which leads to the actual effect of case teaching being lower than expected.
3. Students lack learning initiative
As far as the specific situation of case teaching in China is concerned, its teaching effectiveness is low, and many students are not serious about it and are unwilling to actively participate in various case teaching activities. In the teaching of distance open education in grass-roots TV universities, many students only study for diplomas, and their overall enthusiasm is low. Moreover, the sustainable development of education in China is restricted by traditional teaching methods, and students generally do not adapt to the case teaching method. In many cases, they can't closely analyze the case, let alone analyze and deal with various problems as practitioners.
Third, the case teaching countermeasures of business administration major in distance education of grass-roots TV universities
1. Strengthen the change of teachers' teaching concept
Teachers should change their teaching concepts as soon as possible and use new teaching concepts for case teaching to ensure the reasonable improvement of the quality and level of this teaching method. Case teaching method emphasizes that students gain more practical experience, and mainly emphasizes the whole learning process, which also shows that the completion of this teaching activity should be independent analysis and discussion of students, and finally summed up into their own speeches. Teachers should carry out case teaching with students as the main body, actively guide students to learn independently in this process, let students explore and discuss independently, and enable them to deal with various problems independently.
2. Strengthen the improvement of teachers' professional ability.
We should focus on improving teachers' professional level and case teaching ability, and pay attention to cultivating teachers' case teaching methods and skills. The education and teaching of students majoring in business administration should pay more attention to the improvement of learning strategies and learning ability, and at the same time continuously improve teachers' practical experience in business administration. Only when teachers have more professional practical experience can they better guide students' learning and provide them with scientific and appropriate suggestions to assist them in their learning. Teachers of grass-roots RTVU should actively participate in various business enterprise management practices, and make use of their holiday time to conduct research on major enterprises, so as to quickly improve their understanding of enterprise management issues and provide students with a higher level of case analysis.
3. Enhance students' enthusiasm for learning
Teachers should explore various appropriate methods, arouse students' learning enthusiasm and guide students to participate in various case studies, which is also the key to improve the effectiveness of case teaching method. Teachers can use relevant methods to encourage students to learn. For example, teachers can effectively combine students' study and work, or analyze the problems encountered by students at work as cases. Students usually feel that such cases are of great help to their daily work, so as to participate in case study more actively. Thirdly, students' attitude towards learning cases and the combination of their research results and students' final assessment results will also put pressure on students' learning. In addition, teachers should be good at using online teaching, so as to better deal with problems and contradictions among students, which can also better stimulate students' interest in learning.
Four. Concluding remarks
The rapid development of social economy has promoted the further deepening of China's educational reform, and teaching has paid more attention to the quality and level of modern distance open education, which is also an important content in the distance open education teaching of grass-roots TV universities in China. This paper briefly introduces the importance of case teaching method to the teaching of business administration major, comprehensively analyzes the problems existing in the teaching of business administration major in the distance open education of grass-roots TV universities, and puts forward the case teaching strategy suitable for the distance education of business administration major in grass-roots TV universities, so as to provide a reliable theoretical basis for the sustainable development of distance education in grass-roots TV universities in China.
References:
Ma Xiaojing. Countermeasures to Strengthen the Comprehensive Practice Teaching Quality of Business Administration Undergraduate Major in Open Education of Xinjiang Radio and TV University [J]. Journal of Xinjiang Radio and TV University, 20 10(4).
[2] Li ke The present situation and countermeasures of developing non-academic continuing education in grass-roots TV universities —— Taking Tongliao TV University as an example [J]. Journal of Radio and TV University (Philosophy and Social Sciences Edition), 20 15(2).
[3] Ren Weimin and Shi Zhiyi. Reflections on the Construction of National Open University [J]. Research on Modern Distance Education, 20 10(3).
[4] Wang Juan. Practical Research on Classroom Teaching of TV University at the Grass-roots Level in Distance and Open Education —— From the Perspective of Mixed Learning Mode [J]. Journal of Adult Education College of Hubei University, 20 1 1(4).
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