This paper analyzes the essence of the third-party logistics distribution and the reasons for its rapid development, and points out the market prospect and main problems of the third-party logistics distribution in China. This paper probes into the improvement of the third-party logistics distribution means in China from the aspects of the new concept of logistics distribution, the characteristics and development direction of modern logistics, the integration of social stock resources and logistics supply chain resources, and the examination of logistics distribution strategies. Key words: China's third-party logistics logistics distribution The competition in China's logistics market has obviously intensified, and international giants such as Wal-Mart and Carrefour have emerged in the field of express retail. In June, senior government officials announced that China will conditionally allow foreign investors to control commercial enterprises, and the restrictions on foreign investors' control will be gradually lifted. Foreign investors can enter municipalities directly under the central government, provincial capitals and cities with separate plans in China. Metro, the third largest retailer in the world, also announced that it will open a new branch in China. Giant's logistics distribution is first-class in terms of mode, strategy, logistics facilities and distribution technology. Studying the development of third-party logistics distribution in the logistics industry is conducive to improving the overall logistics operation level of Chinese enterprises and better coping with the impact of overseas enterprises on China's logistics market. First, why is the third-party logistics distribution prevalent in the logistics field? Since the beginning of last century, the environment of logistics system has changed significantly, and more and more enterprises have gradually realized the important position of logistics in strategic management. The change of environment has changed the management mode of enterprises, which makes the production and sales activities divorced from modern logistics management unable to truly gain competitive advantage in the market. At the same time, logistics enterprises themselves have improved their management ability in the rapid environmental changes, which has played a dynamic role in production and sales. 1, Changes in Consumer Behavior 2 1 Century, China people's life consciousness has changed from the original pursuit of adequate food and clothing or quantity to the pursuit of a well-off life and quality of life. This change of life consciousness has promoted the diversification of consumption values and life types on the basis of the rapid transformation of economy and society to internationalization, informationization and aging population structure. As a result, consumption began to develop in the direction of personalization and diversification, and the position of logistics management in enterprise strategy was strengthened. 2. Transformation of multi-variety and small batch production and diversification of retail forms With the development of individualization and diversification of consumption, the life cycle of popular goods is getting shorter and shorter, which makes it difficult for manufacturers to fully predict the popularity of specific goods. Because of this, many manufacturers are actively carrying out multi-brand strategy, that is, improving the original products and adding various functions to form subtle differences between products. The implementation of multi-brand production and marketing strategy means that the operation of enterprises has changed from the original manufacturer-led strategy to the consumption-led commodity production strategy. This change has changed the original logistics management activities of transporting and storing a large number of full-time single products, requiring efficient logistics and promoting flexible adjustment and transformation of production and sales strategies. In order to meet the requirements of focusing and diversification of consumer personality, on the one hand, the sales of chain stores and shopping centers with a wide range of household items in retail industry have expanded rapidly; On the other hand, due to the diversity of life types, new formats such as hourly shops, convenience stores or suburban warehouse stores based on car shopping have been born and achieved rapid growth, which has changed the original circulation pattern and promoted the development of differentiated and systematic logistics services. 3. There is no tendency to operate in the warehouse. In the retail industry, there are more and more varieties of goods, whether it is new formats such as department stores, supermarkets or hourly stores. At the same time, due to policy, environment, real estate prices and other reasons, the scale of shops and warehouses can not be expanded indefinitely. Especially in metropolis, the expansion of storage points and storage space is further restricted due to high population density, high land price, fast consumption update and strict environmental protection regulations. Therefore, in this case, we can only improve the efficiency of in-store management by accelerating the turnover of goods and offset the shortage of storage space. At present, the management policy of large-scale retail industry in the world has changed from seeking extension development by opening new stores to enriching internal management and investment and actively developing connotation. In addition, another reason for promoting warehouse-free operation is that it is difficult to predict the actual demand of multi-variety and small-quantity enterprise products due to the diversification and personalized development of consumer behavior. In this case, the greater the inventory, the greater the risk that the retail enterprises will bear. In order to reduce the risk, retail enterprises must compress the inventory as much as possible and realize instant sales. 4. The innovation of information technology "non-warehousing management" can become a reality. First of all, it is because of the information technology innovation that began in the late 1990s, which is embodied in the system and its guidance. It has greatly changed the circulation performance and promoted the modernization of logistics management. From the direct benefits, the guidance of the system improves the speed and correctness of cash flow, saves labor costs and realizes the efficiency of cash flow. At the same time, in terms of software benefits, processing and analyzing the accumulated electronic information can be used as the basis and information source for business strategic decision. Specifically, we can grasp the situation of "best-selling goods" and "unsalable goods" as soon as possible and improve the turnover rate of goods. In addition, linking these information with customer information can promote the development of new products that meet customer needs, further contact with the system, weaken the level at hand, and make it possible to automate supplementary orders. Please refer to the following website for the rest of the papers:/z/z/q76232926.htm.

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