Baidu (www.baidu.com) (Nasdaq: BIDU) is the largest Chinese search engine in the world. It was founded by Li Yanhong and Xu Yong in Zhongguancun, Beijing in June, 2000. It is dedicated to providing people with a "simple and reliable" way to obtain information. The word "Baidu" originated from the poem "Jade Case" by Xin Qiji, a poet in the Song Dynasty: "Looking for him thousands of miles away", which symbolizes Baidu's persistent pursuit of Chinese information retrieval technology.
At first, Baidu was developed based on Google. Through years of hard work, Baidu has got rid of the shadow of Google. Based on its own core technology "hyperlink analysis", Baidu's search service experience is deeply loved by users. Hyperlink analysis is to evaluate the quality of linked websites by analyzing the number of linked websites, so as to ensure that when users search in Baidu, the more popular the content, the higher the ranking. Robin Li, president of Baidu, is the sole holder of the patent for hyperlink analysis, which has been widely adopted by major search engines in the world.
Baidu has the largest database of Chinese web pages in the world, and currently contains more than 65.438+0.2 billion Chinese web pages, and the number of these web pages is increasing at a rate of tens of millions every day; At the same time, Baidu's servers distributed all over the country can directly return the searched information from the nearest server to local users, so that users can enjoy extremely fast search transmission speed.
Baidu handles more than 100 million search requests from 138 countries every day. Every day, more than 70,000 users set Baidu as their homepage, and users can search the latest and most comprehensive Chinese information in the world through Baidu search engine. Since 2004, "If there is a problem, let Baidu know" has become popular in China, and Baidu has become synonymous with search.
Baidu also provides software, bidding ranking and related advertising services for various enterprises, provides a marketing platform for enterprises to acquire potential consumers, and provides massive information retrieval and management solutions for large enterprises and government agencies. Baidu's main business model is P4P (Pay for Performance), that is, a pay-for-performance online promotion method. This service provides a good development opportunity for small and medium-sized enterprises to carry out online marketing, but it also causes some controversy. Some people think that this service will affect the user experience.
Baidu currently provides major products and services such as web search, MP3 search, picture search, news search, Baidu Post Bar, Baidu Know, search billboard, hard disk search, Baidu Encyclopedia, etc. It also provides a number of search services to meet users' more subdivided needs, such as map search, regional search, national studies search, yellow pages search, document search, zip code search, government website search, education website search, email news subscription, WAP Post Bar and so on. At the same time, Baidu also provides services in the field of personal services, including Baidu film and television, Baidu love, mobile entertainment and so on. In August 2004, Baidu also acquired Hao 123.com, the largest personal website in China, to provide services such as website navigation for junior netizens.
In the field of Chinese search, Baidu provided a number of search functions for ordinary users for the first time, including related search, Chinese name recognition, automatic conversion between simplified and traditional, Baidu snapshot and so on.
Baidu has been committed to listening to, exploring and meeting the needs of netizens in China, adhering to the concept of "user experience first", providing diversified search services such as MP3, documents, maps, love and movies, taking the lead in creating a search community represented by Post Bar and Zhihu, and integrating the wisdom of countless netizens into the search. "Baidu once" has become a new verb for people to search.
Baidu also provides software, competitive ranking and related advertising services for various enterprises. Every month, more than 5,000 enterprises obtain business opportunities through Baidu, 50,000 enterprises use Baidu's bidding ranking service, and more than 300 large enterprises use Baidu's search advertising service.
Baidu will not be satisfied with this, and technological innovation will never end. Baidu will, as always, focus on Internet search engines, and make people's lives better with advanced search technology and quality services through unremitting efforts.
Baidu is the world's largest Chinese search engine, dedicated to providing people with the most convenient way to obtain information.
Baidu has the largest Chinese online database in the world, and it processes more than 1 100 million search requests from more than 100 countries every day.
The simple and powerful search function is trusted by netizens, and more than 70,000 users set Baidu as their home page every day.
At the same time, Baidu also provides a platform for enterprises to acquire potential consumers, and provides massive information retrieval and management solutions for large enterprises and government agencies.
In the era of information surplus, Baidu has become synonymous with search with its "simple and reliable" search experience.
Baidu has been committed to developing the most suitable search engine for China people. After more than four years of hard work, Baidu has become the most powerful Chinese search engine in the world.
Core technology: hyperlink analysis
Hyperlink analysis technology is the key technology of a new generation of search engines, which has been widely adopted by major search engines all over the world. Li Yanhong, president of Baidu, is the sole holder of the patent for hyperlink analysis. In academic circles, the more a paper is cited, the better, and the higher its academic value. Hyperlink analysis is to evaluate the quality of linked websites by analyzing the number of linked websites, so as to ensure that when users search in Baidu, the more popular the content, the higher the ranking.
Bigger, newer and faster.
Baidu has a natural advantage in the Chinese Internet, supporting the search of 800 million Chinese web pages, and is the largest Chinese search engine in the world.
Moreover, Baidu is adding hundreds of thousands of pages every day and updating important Chinese pages every day. Users can search the latest and most comprehensive Chinese information in the world through Baidu search engine.
Baidu's servers distributed all over the country can directly return the searched information from the nearest server to local users, so that users can enjoy extremely fast search transmission speed.
Tailored for China users.
Baidu deeply understands the search habits of users in China, and develops automatic keyword hints: users can get correct Chinese keyword hints by inputting pinyin.
Baidu has also developed automatic error correction for Chinese search; If the user enters the wrong word by mistake, the correct keyword prompt can be given automatically.
Baidu snapshot is another popular function, which solves the problem that users often encounter dead links when accessing the Internet: Baidu search engine has previewed various websites, taken snapshots of webpages, and stored a large number of emergency webpages for users. Even if the user can't link to the required website, the temporary webpage provided by Baidu can help the user. Moreover, searching information through Baidu snapshots is often much faster than conventional methods.
Baidu also provides many other considerate functions for ordinary users, including related search, Chinese name recognition, automatic conversion between simplified Chinese and traditional Chinese, and webpage preview.
Baidu has added professional MP3 search, picture search, news search, post bar, search billboard, and is rapidly developing other users' favorite search functions. Baidu search engine will develop into the most comprehensive search engine, opening the door to the Internet for all China users.