With the improvement of people's own quality, more and more people will use reports. When writing a report, you should pay attention to covering the basic elements of the report. So do you really know how to write a good report? The following is the opening report of my poster design paper. Welcome to reading. I hope you will like it.
1. The research purpose and significance of this topic:
In the information age, with the intervention of new concepts such as human life style, thinking guidance and emotional expression, the laws once used in visual communication design are gradually being broken, and human beings are trying to find rational visual space in the cross-century mileage. Individualization, diversification, nationalization, internationalization, green design, humanized design ... Faced with the impact of the new technological revolution and the mediocrity and stylization of design, designers have to face the reality and let their design concepts and thinking accept the baptism of the information age.
2. Development at home and abroad:
Now there are more and more graphic design companies in Shanghai, and the prospect of graphic design industry is still very good, because no matter what enterprises need corporate image and corporate vi design, such as corporate brochure design, business card design, poster design, flyer design and so on.
Graphic design is widely used in society. As long as there is a market, advertising is needed, and graphic designers need to do some dm single design, leaflets, 30% discount design and so on. As long as there are readers, it is necessary to design and edit newspapers and magazines; As long as there is a shopping mall and a platform, you need poster and signboard design ... Thus, the graphic design industry occupies a very important position.
Although the competition of graphic design companies is becoming more and more fierce, it is also helpful to improve the level of graphic design in this fierce competition. Customers pay attention to service quality, and competition also makes graphic design companies more responsible and professional.
The influx of graphic design companies has also increased the demand for talents. According to the different technical level of graphic design work, the requirements for graphic designers are getting higher and higher. Of course, only high-quality talents can create high-quality services!
3. Feasibility analysis of achieving the expected goal
With the acceleration of global economic integration and the deepening of China's economic system reform, on the one hand, we need high-level innovative talents, on the other hand, we need a large number of high-quality technical and skilled senior talents who are literate and knowledgeable and can transform advanced scientific and technological achievements into practical productivity. Paying attention to and developing vocational education has become an urgent requirement for all countries in the world to improve the quality of workers and realize modernization. Because our country started late in this field, there is a great demand for professionals in this field and the prospects are very broad. In order to better understand the market situation and talent demand of this major, we conducted market investigation and analysis from three aspects: interior decoration and display design, advertising design, and artistic design of web pages and magazines.
4. Contents to be studied, key problems and solutions.
Logo is used to express the brand's unique character, and it is also a unique mark. In order to make consumers understand the unique quality, style and emotion of the brand, the logo must be unique, novel and unique, showing the unique personality of Yongan Jin Fu Real Estate.
The logo design of Yong 'an Jin Fu is based on the streamlined building of Yong 'an Jin Fu Real Estate developed by Shenyang Yong 'an Development Co., Ltd., and the designed brand logo is mainly based on the intersection of three crescent shapes to reflect the unique streamline of Yong 'an Jin Fu Real Estate. Although the poster of a real estate is only one page, it represents the quality and style of a real estate like a business card. Putting pictures of real estate in Yong 'an Jin Fu real estate poster also needs to put some elements of aristocratic life to create a high-quality artistic conception. It's as simple as that, conquering customers with creativity and attracting customers' attention, which is exactly what I want to do.
5 research methods, means, working conditions (such as reference books, experimental equipment or experimental environment conditions, research, computer-aided design conditions, etc.). ) and solutions.
The logo design of Yong 'an Jin Fu is based on the streamlined building of Yong 'an Jin Fu real estate developed by Shenyang Yong 'an Development Co., Ltd. The designed brand logo is mainly composed of three crescent shapes, which reflects the unique streamline of Yong 'an Jin Fu real estate. The color of the logo is designed according to the color of Yong 'an Jin Fu Building. The colors are mainly white, light gray and orange, and the three colors are mainly orange, with white and light gray as the collocation, which reflects the unique color collocation of Yong 'an Jin Fu property. Logo color: M:50 Y: 100 K: 15. The font of "Yong 'an Jinfu Phase I and English" under the signboard is: Founder Northern Wei Dynasty Regular Script Simplified, and the color is: M:50 Y: 100.
Everything is made by photoshop 3, and the fonts are in Founder Font Library.
6. Work plan and timetable
There are three schemes for the poster design of Yongan Jin Fu. The poster design styles of the three schemes are different, and the color matching is also different. The design of these three posters can reflect the design concept of Yong 'an Jin Fu, with the theme of "Climbing to the top of the mountain, watching the water and cherishing the world". The first design is black and white, the second poster is red and yellow, and the third poster is mainly green and black. The design theme of three of the posters is: "Climb the mountain, watch the water and cherish the world. The 800-mu geomantic treasure-house Shanghe is China with a history of 8,000 years. " Text: "From sheltering the world and smiling to owning a spiritual mansion in the future, China housing reform has four rhymes. Architectural quality, living environment and life taste are the three evaluation principles of the fourth generation housing, and they are the peak of modern human life. Real estate projects that meet the above indicators are not beyond the reach of any developer. The classic masterpiece of the fourth generation of famous families, Shanghe Village is worthy of the name, which is certainly expected. " The specific contents of Yongan Jin Fu real estate (including: total construction area, floor, apartment type and property), as well as the developer's consultation telephone number, ordering telephone number and location road map of Yongan Jin Fu real estate are marked below the poster.
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