1. Brand background: Gree Gree is a brand founded by Zhuhai Gree Electric Co., Ltd., which mainly produces air conditioners, household appliances and other products. Gree is a brand founded by Guangdong Gree Electric Co., Ltd., and also an enterprise that produces air conditioners, household appliances and other products.

2. Product positioning: Although Gree and Gree are both enterprises that produce air conditioners, household appliances and other products, their product positioning is slightly different. Gree's product positioning is high-end, focusing on the intelligence, comfort and environmental performance of products, mainly for middle and high-end consumers. Gree's product positioning is relatively civilian, product prices are relatively close to the people, mainly for low-end consumers.