A good product information introduction can stimulate customers' desire to buy and successfully achieve sales. When editing the information of the products sold, many online stores only pay attention to the introduction of product functions and performance, and the product description is mediocre and can't impress customers in time, so the product sales naturally can't reach a good level. How do retail stores realize product sales? When a customer enters the store, the clerk will take the initiative to receive the customer, leave a good impression on the customer, and talk with the customer to understand their situation and needs. Then recommend products, and finally let customers buy products through some appropriate methods. The whole process includes four steps of sales: chatting, product introduction, promotion and sales. The four steps of sales are the experience gained by the retail industry. The editing of commodity information in online stores can be improved according to the idea of four steps in sales, and the commodity information can be edited to the best.
First of all, strike up a conversation with Vs product name
The clerk accosted the customer in order to understand the customer's situation and needs. Take the customer's purchase of baby milk powder as an example. Only by knowing the customer's baby's age, what milk powder he has eaten and what adverse reactions he has, can the clerk recommend more suitable baby milk powder for the customer.
In the online world, customers will only communicate with online stores if they browse satisfactory products. There are a huge number of goods in online stores, and it takes a lot of patience to browse every item. When they can't find a product that suits them in a short time, they often give up consulting. Because the online shop can't get in touch with customers in time within this time frame and can't understand the customer's situation, customers will be lost.
How to let customers browse the products that suit them? The optimization of search engine, classification and product name can solve the problem. Among them, the product name is weightlifting. For example, 900 grams of Samui 3-stage milk powder is definitely not attractive to customers. If it is changed to "1-3-year-old infants, don't be angry, 900g of Samui 3-stage milk powder, 1 can give toys", this name reflects how older babies eat Samui 3-stage milk powder, what its function is, and activities can stimulate customers' desire to buy. The probability of communication between customers and online stores will increase countless times, thus making online stores change from passively accepting customers' browsing to actively communicating with online stores.
Second, product introduction Vs product description.
The product information introduced by the clerk is similar to the product description on the website. There are physical objects in the physical store, so customers can watch them carefully and try to use them. Online stores can let customers know more about products through illustrated forms and videos.
The focus of product description is not only to describe performance and function, but to stimulate customers' desire to buy. For example, there are two kinds of bottles, one is 30 yuan and the other is 45 yuan. Why don't customers choose bottles made in 30 yuan and buy bottles made in 45 yuan? The real reason is that these two bottles are made of different materials. The material of a bottle in 45 yuan is better, and its service life can reach two years, while that of a bottle in 30 yuan is only one year. In contrast, one bottle in 45 yuan is equivalent to the service life of two bottles in 30 yuan. Therefore, product description should dig some deeper information, not some simple introduction.
Third, promote Vs product promotion
After the customer knows the product information, there will be two reactions: buying and not buying. Customers who don't buy can buy products through some processing methods, which makes them feel excited. In the sales industry, it is called facilitation, which is the most important point in the four-step sales process. After chatting up and introducing products, customers don't buy products, which happens from time to time in retail stores. Excellent shop assistants will complete sales by introducing in-store activities or reducing the number of products.
Because the sales of online stores are passive, customers can't form sales after browsing goods, which will lead to the loss of orders. Therefore, when editing commodity information, online stores must promote customers to buy. Promotion is the most direct way. It should be noted that product promotion activities should be edited and highlighted within the framework of product information. As for other methods, you can try as much as possible.
Fourth, sales Vs joint recommendation.
By promoting the sales of a single product, the clerk will recommend other products by the way, which is what we often call joint sales. Nipple, bottle brush, milk warmer, bottle cleaner, etc. It can come from bottles, and it is all done by word of mouth. When describing products, websites can also recommend some related products, especially those with advantages in price and quality, to attract the attention of potential customers.