First, we should make a breakthrough in the word "new". "New" means new in form and content, which requires journalists to have innovative ideas and news sensitivity, actively adapt to new needs, change their ideas, and constantly explore and break through. At the beginning of this year, in order to create a strong atmosphere of accelerating development, the Ningde Municipal Party Committee and the Municipal Government of Fujian decided to start and complete nearly 100 projects. City leaders cut the ribbon for these started or completed projects in several ways. The author realizes that this move is of great significance to local development, but it does not have overall and universal significance under the premise of the central government's macro-control policy. If we think according to inertia, the news will be collected, written and published by local journalists in local newspapers at most, which will not reach the expected purpose of the city leaders. What shall we do? When invited to participate in activities with the main leaders of Ningde Municipal Committee, the author noticed that these projects were started and completed in half an hour or ten minutes, and the ribbon was cut for 1 1 project in one morning. The scene is simple, the activities are concentrated, and a lot of expenses are saved. This is the eve of the Spring Festival, but it is of great significance. He resolutely changed his mind and wrote more than 700 words from the perspective of diligence and honesty. As soon as the concept changes, the activity has a new meaning, and all parties are happy. This article has written new ideas in conception and technique, shown new ideas in plainness, and produced unexpected effects. It was sent to People's Daily on the same day, and the relevant editors affirmed the author's practice. On the third day, the newspaper was published in an important page, which was praised by the main leaders of Ningde Municipal Committee and people from all walks of life.

The second is to work hard on the word "live". Live is to be vivid in content and flexible in expression. Although the article is short and of great significance, it requires reporters to stick to the theme, have a well-thought-out plan, learn to see the big from the small and capture important news from the small. 1999 On the first day of work after the Spring Festival, the Ningde Municipal Party Committee and the Municipal Government visited the masses in the playground of Ningde No.5 Middle School, and no one was guarding them. Moreover, the author also learned in the interview that the relevant departments of the city made an appointment to inform visitors as early as two days ago. This is in stark contrast to the situation that many local leaders have a headache when they encounter petitions from the masses. The author is sensitive to the fact that this is a "live fish", so he carefully wrote an 800-word live news article "Meet Yan Dayue", which has vivid live descriptions, dialogues between characters and simple background analysis. It was sent to People's Daily on the same day. Two days later, it was published on the first page of 13, with guidance and editor's notes, suggesting that all parts of the country learn from Ningde's practice. Fujian Daily also added a commentator's article "Applause for the visiting people", which was later affirmed by the secretary of the provincial party committee. This news won the "Second Prize of Good News for Comprehensive Management of Social Security in the Province" that year.

The third is to make a fuss about the word "fine". This requires reporters to firmly establish the consciousness of "essence and simplicity", strive for perfection, cherish words as gold, learn the skill of "doing Dojo in a snail's shell", and start from "short" to grasp fine products. 2001114 is the first anniversary of Ningde's land withdrawal and city construction. The Ningde Municipal Party Committee and Municipal Government decided not to hold a celebration, and specially met with the masses. This is the concrete action of the local Party committee and government to practice the "Theory of Three Represents" and be diligent and love the people. It is of great significance and rich in content, and can show a lot. But the author established the idea of writing short news from the beginning, and firmly grasped the word "conciseness", refining the theme and carefully refining the details. After deep thinking, the author wrote a 600-700-word live short news "Don't celebrate, listen to the voice of the people" and sent it to the relevant media. The People's Daily was published in a prominent position in the "news edition" at the fastest speed and was well received.