Logistics distribution under e-commerce is conducive to reducing the inventory of production enterprises, speeding up capital turnover, improving logistics efficiency, reducing logistics costs, stimulating social demand, macro-control of the whole society, and promoting the healthy operation of market economy and the in-depth development of e-commerce.

Keywords: e-commerce distribution

First, the development of logistics and distribution in China

The core problem of e-commerce logistics entity is the distribution of goods. As a developing country, China's logistics industry started late and its level is low. After the introduction of e-commerce, e-commerce activities have not reached the level of supporting modern logistics. However, since e-commerce settled in China, people have not stopped discussing distribution. At present, there are three main distribution modes in China's e-commerce. One is the whole distribution system, that is, an integrated distribution network based on the domestic Internet and linked with the logistics systems in various regions of the country, which is directly operated through agreements. The second category is the regional system with a single business model. Based on the original regional distribution websites with a single part of business, it is integrated to realize computer networking, networking and automatic management of the whole system similar to single business to business service. The third category is the mode of professional distribution system. Such as postal communication, railway transportation, aviation, water affairs, Yun Qi and other departments have made perfect use of national transportation network resources for professional distribution. From a national perspective, China has been affected by the planned economy for a long time, and the level of socialized logistics is low, and the logistics management system is chaotic. The existing three types of e-commerce distribution models are immature, inefficient and at a loss. Therefore, in order to meet the needs of China's economic development, enterprises reform and develop e-commerce logistics distribution. By learning from the roads and experiences of developed countries, China started the pilot work of logistics distribution center on 1992. 1996 domestic trade issued the notice on strengthening the construction of commercial development logistics distribution center, pointed out the importance of developing and constructing logistics distribution center, put forward the guiding ideology and principles of development and construction, and put forward the reform and development principle of "strengthening management mechanism, improving logistics development function and enhancing strength", and turned the establishment of modern logistics distribution center into the construction of socialized logistics distribution center and developing modern network as the main direction.

Second, China's logistics distribution model and existing problems

At present, the number of e-commerce websites in China is increasing, and the commodities traded involve daily necessities and other non-consumables. As far as its e-commerce distribution mode is concerned, it can be divided into three types, namely, the business mode of operating BtoB (business-to-business), the BtoC (business-to-consumer) mode and the virtual logistics company mode. In practice, although these three modes have been widely recognized and applied, there are still many problems in the connection and optimal operation of e-commerce distribution. Specifically,

At present, the degree of social information networking in China is low, and the network infrastructure is relatively weak, especially the distribution and settlement infrastructure as an e-commerce platform is lagging behind, and the computer penetration rate is low. The netizen penetration rate is only about 8%, and it is mainly concentrated in big cities. The real utilization rate of netizens shopping online is less than 0.5%, and e-shopping credit has not been widely recognized.

Insufficient understanding of the importance of e-commerce logistics. The overall level of enterprise network availability is low, which is less than the proportion of internet enterprises. The informatization construction of logistics enterprises lags behind, and the level of specialization, socialization, electronicization and modernization of logistics distribution is low.

There has been a serious problem of poor business reputation, and the phenomenon of delayed delivery, delivery or non-delivery errors frequently occurs.

The logistics infrastructure of e-commerce is not perfect, the theory of logistics system is not enough, and the logistics technology is still very backward. The theory and practice of logistics workers in China have just come into contact with the new theories and technologies of modern logistics, such as integrated supply chain management, third-party logistics, automated warehouse, automatic sorting system and global positioning system (GPS).

Jidong lacks talent resources with e-commerce technology and practical experience, especially the innovative compound talents who understand e-commerce and logistics distribution.

Third, the healthy development of logistics countermeasures

1. Improve the degree of informatization. The distribution of information shows as follows: the collection and coding of logistics database information, the electronic information processing and computerization of logistics, the transmission of information and the standardization of real-time logistics information. Therefore, advanced management strategies such as bar code technology, database technology, electronic ordering system, electronic data exchange, radio frequency technology, management information system and enterprise resource planning should be popularized and used in logistics distribution enterprises in China. Information is the foundation of all modern technologies and management tools, and only by realizing the informationization of distribution can we shoulder the historical responsibility of distribution industry in the era of e-commerce.

2. Improve the logistics management system and improve the service quality. In view of the phenomenon that online shopping takes too long and has not been delivered, as an e-commerce company, in order to better serve customers, suppliers and customers should strengthen information exchange and feedback. This will save users' order processing costs and time, and gradually improve the trust of online shopping, so that e-commerce can develop steadily.

3. Distribution lowers prices. It has been difficult for China to develop e-commerce online shopping on a large scale, and the cost of logistics and distribution is high. Especially in online transactions, it is high cost for each customer to deliver goods to the door. We must strive to reduce the cost. E-commerce can solve the contradiction in price between logistics and distribution service enterprises.

4. Improve laws and policies. In view of the logistics and distribution problems in e-commerce, relevant government departments should actively study the characteristics of e-commerce and quickly formulate targeted laws, regulations and policies to regulate e-commerce activities and increase the general confidence of enterprises and consumers in e-commerce.

5. Actively develop third-party logistics enterprises. "Third-party logistics" means that the logistics business is completed by a third party other than the supplier and the demander. In a sense, it is a specialized form of logistics. "Third-party logistics" has certain advantages in logistics management experience, talents, technology and ideas. E-commerce is the agent certificate of all logistics activities of both suppliers and demanders. A well-funded third-party logistics can make full use of modern logistics technology. It is a logistics management software based on modern information network technology, which ensures that customers can ship goods and provide supporting services at any time and any place. All parties involved in logistics in e-commerce transactions can entrust professional logistics enterprises to concentrate on developing e-commerce market and business efficiency of e-commerce BtoB transactions.

Establish a national logistics public information platform and develop 4PL. 4PL is the integrator, mobilizer and management organization of supply chain. They complement the resources, capabilities and technologies of service providers and provide integrated supply chain solutions. Obviously, 4PL must meet three conditions: no interests of logistics parties, information sharing and the ability to integrate all logistics resources. What really meets these conditions is only a virtual network platform, which is the logistics and public information platform. It provides a comprehensive supply chain solution for social integration of logistics resources and enhances the comprehensive synergy of the national logistics industry.

Logistics distribution in e-commerce environment

Logistics distribution under e-commerce is not only conducive to reducing the inventory of production enterprises, speeding up capital turnover, improving logistics efficiency and reducing logistics costs, but also stimulating social demand, which is conducive to the macro-control of the whole society and promoting the healthy operation of market economy and the in-depth development of e-commerce.

Keywords: e-commerce logistics distribution

First, the development of logistics and distribution in China

The core issue of e-commerce logistics is the distribution of physical goods. As a developing country, China's logistics industry started late and its level is low. When e-commerce was introduced, it did not have the modern logistics level that could support e-commerce activities. However, since e-commerce settled in China, people have never stopped discussing the issue of logistics and distribution. At present, there are three main modes of e-commerce logistics distribution in China. One is the whole logistics distribution system, that is, based on the domestic internet, the existing logistics systems in various regions of the country are connected through agreements to form an all-round and full-process direct investment distribution network. The second category is the transformation mode of regional single business system. Integrate the original distribution sites based on local single business, and change the single business into similar business services. Through computer networking, the whole system is networked and managed automatically. The third category is the transformation mode of specialized distribution system. For example, postal communication, railway transportation, air transportation, water transportation, automobile transportation and other departments make use of the existing and perfect national transportation network resources for professional distribution. From a national perspective, China has been affected by the planned economy for a long time, with a low degree of logistics socialization and a chaotic logistics management system. The existing three types of e-commerce logistics distribution models are immature, inefficient and at a loss. Therefore, in view of China's economic development, the needs of enterprise reform and the development status of e-commerce logistics distribution, and drawing lessons from the roads and experiences of developed countries, China started the pilot work of logistics distribution center from 1992. From 65438 to 0996, the former Ministry of Internal Trade issued the Notice on Strengthening the Development and Construction of Commercial Logistics Distribution Center, which pointed out the significance of developing and constructing logistics distribution center, put forward the guiding ideology and principles of development and construction, put forward the reform and development policy of "transforming mechanism, intensive management, perfecting functions, developing logistics and enhancing strength", and determined the main direction of transformation to modern logistics distribution center, building socialized logistics distribution center and developing modern network.

Second, China's logistics distribution model and existing problems

At present, the number of e-commerce websites in China has greatly increased, and the commodities traded involve non-expendable commodities such as daily necessities. As far as e-commerce logistics distribution mode is concerned, it can be divided into three types, namely BtoB (business-to-business) mode, BtoC (business-to-consumer) mode and virtual logistics company mode. Although these three modes have been recognized and applied in practice, there are still many aspects in the integration and optimization of e-commerce and logistics distribution.

At present, the level of social information networking in China is relatively low, and the network infrastructure is relatively weak, especially the delivery and settlement infrastructure as an e-commerce platform is lagging behind, and the computer penetration rate is low. The proportion of netizens is only about 8%, mainly concentrated in large and medium-sized cities. The proportion of netizens who actually use online shopping is less than 0.5%, and the credit of online shopping has not been widely recognized.

Insufficient understanding of the importance of e-commerce logistics. The overall level of supply enterprise networking is low, the proportion of online enterprises is insufficient, the informatization construction of logistics enterprises lags behind, and the degree of specialization, socialization, electronicization and modernization of logistics distribution is low.

The problem of poor business reputation is serious, and late delivery, wrong delivery or non-delivery occur from time to time.

The logistics foundation of e-commerce is not perfect, the logistics theory is not systematic enough, and the logistics technology is still very backward. China's logistics theory and practice have just come into contact with the new theories and technologies of modern logistics, such as integrated supply chain management, third-party logistics, automated warehouse, automatic sorting system, global positioning system (GPS) and so on.

There is a shortage of talents who know both the theory and technology of e-commerce and the practical experience of e-commerce, especially the innovative compound talents who know both e-commerce and logistics and distribution.

Third, the healthy development of logistics and distribution countermeasures

1. Improve the degree of informatization. The informatization of logistics distribution is manifested in the database and coding of logistics information collection, the electronization and computerization of logistics information processing, the standardization and real-time information transmission, and the digitization of logistics information storage. Therefore, advanced management strategies such as bar code technology, database technology, electronic ordering system, electronic data exchange, radio frequency technology, management information system and enterprise resource planning should be vigorously promoted and applied in China's logistics and distribution enterprises. Informatization is the foundation of all modern technologies and management means. Only by realizing the informationization of logistics distribution can we undertake the historical task entrusted to the logistics distribution industry by the era of e-commerce.

2. Improve the function of logistics management system and improve the quality of after-sales service. In view of the phenomenon of long delivery time and delayed delivery of goods in online shopping, as an e-commerce company, in order to better serve customers, information exchange and feedback between customers and suppliers should be strengthened. This can save users the cost of order processing, save users' time, gradually improve people's trust in online shopping, and make e-commerce develop healthily and stably.

3. Reduce the price of delivery service. It has been difficult to develop e-commerce and realize large-scale online shopping in China, and the cost of logistics and distribution is high, especially for retail online transactions. It is very expensive to deliver the goods to every customer. Efforts should be made to reduce costs and solve the contradiction between e-commerce companies and logistics distribution companies in the price of distribution services.

4. Improve legal policies. In view of various problems existing in e-commerce logistics distribution, relevant government departments should actively study the characteristics of e-commerce, quickly formulate targeted laws, regulations and policies, standardize e-commerce activities, and increase the trust of enterprises and consumers in e-commerce.

5. Actively develop third-party logistics enterprises. "Third-party logistics" means that logistics is completed by a third party other than the supplier and the buyer of the business. In a sense, it is a form of logistics specialization. "Third-party logistics" generally has certain advantages in logistics management experience, talents, technology and ideas. It is the authorized agent for all logistics activities of the supply and demand sides in e-commerce transactions. At the same time, the third party logistics has abundant funds and can make full use of modern logistics technology. Through the logistics management software based on modern information network technology, cusBtoBmers can inspect goods and provide support services anytime and anywhere. Both parties involved in e-commerce transactions can entrust logistics to professional logistics enterprises to concentrate on developing the electronic market and improving business efficiency.

Establish a national logistics public information platform and develop the fourth party logistics. The fourth party logistics is a supply chain integrator, which mobilizes and manages the resources, capabilities and technologies of the organization itself and complementary service providers to provide comprehensive supply chain solutions. Obviously, the fourth party logistics must meet three conditions: it is not an interest party of logistics, it can enjoy information and it has the ability to integrate all logistics resources. There is only one virtual logistics network platform that truly meets these conditions, and that is the national logistics public information platform. It can provide comprehensive supply chain solutions that integrate social logistics resources and improve the comprehensive synergy of China logistics industry.