Constantly is a big challenge for media creators. What to write for continuous creation and where the inspiration comes from are a hurdle that every media beginner will inevitably encounter and must overcome. The following are four sources of inspiration for the topic.

Inventory demand scenario

Works are for readers to see, so that people can gain knowledge, experience, emotional experience or comfort. This is the value of the work, so the needs of readers are the starting point and destination of our creation. When choosing a topic, you can put yourself in the reader's perspective: What kind of content do I need? Need to solve the problem or get spiritual comfort? How often do you need such content? Is it high frequency demand or low frequency demand?

Review one's personal experience

No matter whether the author's position is novel, book review, emotion or parenting education, the content of writing is closely related to the author's experience, which is the result of the author's own perception and experience, and personal experience is the basis of creation. Therefore, we can seek inspiration from our own living conditions, such as education, workplace, psychology and emotion, investment and financial management, lifestyle, health and wellness. These basic life contents are the source of our creation.

Pay attention to the hot articles of the day

This is an era of media explosion, with countless works released every day and frequent explosions. The explosion point not only reflects the public interest, but also guides the direction of public opinion. We can find out the reader's interest through insight into the explosive content of each platform, so as to find the breakthrough point, and then focus on hot spots according to our own positioning and personal writing direction.

Reference benchmark account number

Major self-media platforms, such as Today's Headline, Baijia, Big Fish, Penguin, WeChat official account, Weibo, Tik Tok, Aauto Quicker, Zhihu, etc., are all active in numerous self-media V. Novices can choose the big V account in the corresponding field as their benchmark account according to their own positioning and creative direction, and draw lessons from the content of the big V account to create. The way to learn from it can be to learn from ideas instead of materials, or to learn from structures instead of ideas.