Outline of marketing management paper 1:
Topic: Discuss the management level of enterprise marketing.
Taking marketing management as the discussion center, on the basis of analyzing the influencing factors of enterprise marketing, this paper gives the main steps for enterprises to formulate marketing planning, and puts forward some suggestions, such as improving the level of marketing design, perfecting the management and organization of marketing, optimizing the channels and paths of marketing, and makes industrial thinking for enterprises to improve their marketing level and quality.
Keywords: market economy; Marketing; Enterprise; Path; Channels; Organization; management level
1 Factors affecting enterprise marketing
1. 1 Micro-environment affecting enterprise marketing
1.2 Macro environment affecting enterprise marketing
1.3 Market environment affecting enterprise marketing
2. The main steps for enterprises to make marketing plans.
2. 1 Market demand formulation analysis
2.2 Market Opportunity Assessment
2.3 Select the market target of the enterprise
3 enterprises to improve the quality and level of marketing management countermeasures
3. 1 Improve the level of marketing design
3.2 Improve the management and organization of marketing.
3.3 Optimize marketing channels and paths
4 conclusion
Outline of marketing management thesis II:
Topic: On the Design and Implementation of Electric Power Marketing Management Information System
Power marketing is an information management system based on communication and network technology, which can provide customers with good application services in the process of collecting, managing, processing and analyzing power marketing information. In order to realize the benign development of electric power marketing management information system, this paper briefly expounds the electric power marketing management information system, and makes a rational discussion on its system structure design and implementation technology.
Keywords: electric power marketing; Information system; Structural design; technology
1 Architecture of Electric Power Marketing Management Information System
2 power marketing management information system structure design
2. 1 basic structure
2.2 Deploying applications
3 electric power marketing management information system implementation technology
3. 1 coupling technology construction
3.2 Workflow technology
3.3 Safety management technology
Concluding remarks
Outline of marketing management thesis III:
Title: Marketing management methods of wealth management products in commercial banks
At present, the wealth management products of commercial banks have achieved rapid development, and the future development prospects are promising, which is a main form of intermediary business of commercial banks. However, there are still many shortcomings in the related marketing management of products. In the actual discussion, we need to correctly understand the position and role of wealth management products in the marketing management of commercial banks, and then constantly improve the relevant marketing management strategies.
Keywords: commercial banks; Wealth management products; marketing management
First, the marketing characteristics of wealth management products of commercial banks
Second, the commercial bank wealth management products marketing management strategy analysis
1. Moderately develop wealth management products for low-end customers.
2. Improve service level and strengthen branches and other outlets.
3. Rationally regulate financial services and prevent legal risks of financial products.
Three. Concluding remarks
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