Current location - Education and Training Encyclopedia - Graduation thesis - How to improve the cohesion of sales team
How to improve the cohesion of sales team
1, establish the goal of team unity and shape the team culture.

Establishing the common goal of the team is the basis of team cohesion. It is precisely because of the common goal that team members will work actively, cooperate closely and try their best to achieve the goal. Every enterprise team should also have its own team culture, which is the spiritual demand. Ren Zheng Fei, president of Huawei, said, "Resources will be exhausted, and only culture can last forever." Huawei promotes team cohesion in spirit by shaping team culture. Huawei believes that only when employees respect their parents and help their brothers and sisters first can they care about helping others, the future development of the enterprise, the development of the enterprise as their own development and the fate of the enterprise as their own destiny, and they can care about the development of the motherland and cultivate their thoughts and feelings of loving the motherland. At the same time, enterprise leaders should be role models for employees, companies should care about the development of employees, and leaders should care about the working and living conditions of employees. Only in this way can we form a good atmosphere in which employees care about each other, enterprises and customers, and make enterprises in a virtuous circle. This is Huawei's caring culture.

In addition, team culture is not static, and it can be constantly improved and upgraded at different stages. Therefore, team managers have great responsibilities in team culture construction. Managers should not only attach importance to the management of daily affairs of the team, but also constantly enrich and develop team culture and enhance team cohesion.

2. Let the team members have a strong sense of belonging and regard the team as their home.

How can a team organizer and a leader of an enterprise gather a large number of followers, and how can employees willingly contribute to the work of the enterprise and take the business of the enterprise as their own business? It is very important to improve the sense of belonging of team members. With a sense of belonging, employees will have a sense of identity with the enterprise, a sense of mission and accomplishment, be proud of the development of the enterprise, have a strong sense of responsibility from the heart, be self-disciplined and self-motivated, and regard the team as their home and their career. Alibaba holds a "five-year-old" award ceremony every year. Five-year-old employees can get two gifts: a platinum ring and equity. With such a boss, which employee will not work hard? It can be seen that to improve the sense of belonging of team members, we must first improve the wages and benefits of members. But treatment is not the decisive factor to retain employees. Enterprise leaders should also provide space for team members to develop, provide opportunities for employees to learn and exercise, let employees make continuous progress, strengthen the re-education of employees' quality, and improve their unified understanding of ideas. In addition, the managers of the team are democratic, open-minded, willing to accept opinions, fair, able to discuss things with everyone, considerate and caring for subordinates, and can also enhance the sense of belonging of team members and improve the cohesion of the team.

3. Coordinate the relationship between team members and promote cooperation among team members.

Mencius said: "The weather is not as good as the geographical position, and the geographical position is not as good as human harmony." It can be seen that the ancients all knew that unity and cooperation were the magic weapon to defeat the enemy. A pearl can be turned into a beautiful necklace, which needs a thread to run through. Cooperation among team members is the main line to enhance team cohesion. Without a unified conductor and a unified score, the band can't play a beautiful movement; If there is no proper proportion of whole grains in brewing, there will be no mellow wine. Similarly, the members of a team have no ability to unite and cooperate, and this team can only be fragmented. Therefore, every member of the team must have the ability of unity and cooperation, and the organizer of the team must also have the ability to enhance teamwork in order to enhance the cohesion of the team. As a team manager, we should learn to coordinate the relationship between team members, communicate with team members frequently, and enhance understanding in communication. Only in this way can we cooperate from multiple angles, put ourselves in the other side's shoes, and accept different opinions from each other's perspectives, thus enhancing the unity and cooperation ability of team members and the cohesion of the team.

4. Team managers should be good at solving conflicts and frictions among team members.

It is inevitable that there will be differences of opinion, arguments and even friction confrontation between members in communication, which will lead to tension between members and directly threaten the cohesion of the team. At this point, the role of team managers is very important. In many conflicts, some are caused by job differences. In this case, managers can use competitive strategy to deal with it, let the members with differences do it according to their own methods, and then use performance to test right and wrong, reward right and encourage wrong, so as to finally eliminate differences. Some conflicts are conflicts between members due to personal interests, which is a challenge for team managers, because once handled improperly, it will seriously affect team unity. At this point, managers should express their opinions independently, calmly, impulsively, calmly and clearly, objectively evaluate the right and wrong of the employees involved, adhere to their correct positions, and do not take sides.

In short, we should maintain a team, manage an enterprise and enhance the cohesion of the team. Only by strengthening the cohesion of the team can we give full play to the potential of the team, unite the wisdom and creativity of all members, enhance the core competitiveness of the enterprise team, and enable the enterprise team to obtain long-term development momentum and maintain vigorous vitality. The important measures to improve the team cohesion are to establish the * * * consistent goal of the team, shape the team culture, enhance the sense of belonging of the team members, treat the team as their home, promote the unity and cooperation of the team members, and correctly handle the contradictions and frictions among the team members.