Network Planning 1 In order to further promote the "Five Civilizations" activities in our school, cultivate a good atmosphere of campus study style, give full play to the function of online education, and cultivate the habits of young students to make good use of the Internet, surf the Internet in a civilized way and surf the Internet healthily, the school decided to hold a planning book for the campus network culture festival. The specific scheme is as follows.

I. Theme of the event

Network changes life and culture improves quality.

Second, the activity time

20xx，xx，xx-xx，xx。

Third, participants.

All students, student staff, young teachers.

Fourth, the special website

Five x syndrome

Verb (abbreviation of verb) organizational structure

(1) Organizer: Student Affairs Office

(2) Organizer: Software Research Institute

(3) Co-organizer: Student Work News Agency

Activity of intransitive verbs

(A) lectures on network knowledge

(2) "Love South Workers"-looking for moving cameras and photo contests around you.

(3) Computer maintenance and service

(d) "My electronic home"-a web design competition.

(e) "Electronic Decision"-Weibo Applied Skills Competition.

Seven. Activity arrangement

(1) Publicity and launch

Colleges and universities should focus on the theme of this network culture festival, make publicity panels according to the content of the activity, and put them in the hall of the teaching building of the unit. At the same time, we should make full use of electronic screens, shop windows, banners, college homepages and other publicity channels to promote and mobilize, and guide the majority of students to pay attention to the network and actively participate.

(2) Student Jury

In order to encourage students to participate extensively, this activity will continue to set up a student jury to review video, photography and web design works. Each college will recommend two students to participate in the jury, and submit the list of students participating in the jury and their contact information to the Office of Student Affairs of Software College before April 1.

(3) Special activities

1, hold a lecture on network knowledge and the opening ceremony of the sixth network culture festival. Invite school leaders to participate, arrange work, issue initiatives and announce the start of school. Then invite network experts inside and outside the school to give lectures on network knowledge, so as to help students further understand network knowledge, make good use of network media and establish scientific and civilized network awareness. See the campus poster for the topic, time and place of the lecture.

2. "Love Nangong"-looking for moving cameras and photo contests around you. With the theme of real people and stories in Nangong campus, we look for touching shots around us, shoot inspirational images, transmit positive energy, and let the sunshine of love fill every corner of Nangong. Each college should mobilize the students to actively participate, recommend and submit 5-8 electronic versions (departments) of the works from the entries, and submit the works to the Student Office of Software College for selection before April 20.

(1) Requirements: The scenes of photography and video recording must be in Nanyang Technological University, and the requirements are true stories; Works need to provide concise text description; The content of the work is healthy and positive; The work should indicate the college and author; The duration of video works should be within 10 minutes.

(2) Selection method: Online voting and jury review are combined, and online voting and jury review each account for 50% of the total score of the semi-finals.

(3) Awards: 5 first prizes, 2 second prizes 10, 20 third prizes and several excellent prizes.

3. Provide computer maintenance and services. During the network culture festival, teachers and students can provide services on network knowledge, computer maintenance, practical websites and other issues. Computer maintenance and service address: April 13, April 14, in front of the library, and the rest of the time in the incubation park of software college.

4. "My Home"-Web Design Competition

Each college takes the wedding evaluation as the center, makes full use of the modern platform of the network, fully displays the collective elegance of the new generation of college students, creates a network atmosphere of wedding evaluation, and creates a web page showing the collective elegance with colleges, classes or dormitories as units.

(1), work requirements: the work must be original and not copied; The works can truly reflect the current situation of college students' collective positive; The work content requires conciseness and clear thinking.

(2) Submission time: The works are in colleges, and each college shall submit at least 5 works, which shall be submitted to the Student Affairs Office of Software College before April 15.

(3) Selection method: Online voting and jury review are combined, and online voting and jury review each account for 50% of the total score of the semi-finals.

(4) Awards: 3 first prizes, 5 second prizes, 15 third prizes and several excellent prizes.

5. "E determines the level"-Weibo Applied Skills Competition

Each college recommended 3 students to participate in the Weibo Applied Skills Competition. Before April 18, each college will submit the list of students participating in the competition and their contact information to the Office of the Student Affairs Office of Software College.

(1) content of the contest: It mainly examines students' ability to use Weibo's communication skills and analyze and solve practical problems encountered in real life learning.

(2) Competition form: answering questions on the spot and computer operation.

(3) Competition time: April 23rd 16:20.

(4) Location: 15 Laboratory 604 and 606 of Teaching Building.

(5) Selection method: organize relevant experts to make selection.

(6) Awards: 3 first prizes, 6 second prizes and 3 third prizes 12.

(4) Exhibition of Excellent Works

The Student Affairs Office will focus on the outstanding works of various projects.

(5) Summary and commendation

After the activity, all colleges should sum up their experience in time, find out their shortcomings, explore the establishment of a long-term mechanism for online education, and create a positive and healthy campus network environment. Combined with process monitoring, the Student Affairs Office will quantitatively assess the quality of activities and students' enthusiasm for participation in various colleges, select advanced units and individuals for the fifth online culture festival, and commend them at the closing ceremony.

Eight. Related requirements

(1) Attach great importance to and strengthen leadership. Colleges and universities should fully understand the significance of holding online cultural festivals, unify their thinking and make overall arrangements to create conditions and provide support for running this online cultural festival well.

(2) Careful organization to ensure effectiveness. According to the requirements of the scheme and the actual situation, each college should formulate specific implementation measures, designate a person to be responsible, clarify the time flow, actively organize students to participate in the competition, expand the participation of activities, and ensure the real educational effect.

Network Planning (II) I. Analysis of Network Publicity Platform

The online publicity platform of a regional enterprise mainly includes three parts: company website, local website, regional online community (and post bar) and so on.

(1) company website

This platform is completely controlled by the company, and the publicity method is intuitive, comprehensive and active. However, the company's website is not very attractive to netizens, and few people will visit a company's homepage specifically. The company website must pay attention to promotion.

For example, making a website is equivalent to making a publicity color page; Doing website promotion is equivalent to sending out publicity color pages. So when you make a website, you must promote it, just like when you make a colorful page, you must send it out. Otherwise, you might as well not do it. The promoted website can better improve the visibility of enterprises, quickly obtain statistical data and feedback information, and even be of great benefit to the upgrading of enterprise products.

Therefore, in order to maximize the publicity function of the company homepage, it is the key to promote the website and increase the number of website visits.

(2) Local radio stations

Local station advertising is another network publicity platform, and its publicity methods include

1, put online advertisements, such as buying advertising spaces in the form of pictures, animations and texts.

2. Write articles for publicity and promotion. Usually we call it "soft text". We can write and publish some articles about St Jude. In this way, people who read the article will be interested in the product.

For Changzhi enterprises, there are fewer stations and fewer visits to these websites, which leads to the general publicity effect.

(3) Regional online community (Post Bar)

With low cost and wide publicity scope, online community advertising is a good publicity platform, and its audience is suitable for potential beer consumers.

Publicity methods include

(1) advertisement

(2) Sponsoring naming activities

However, the online community culture in Changzhi area is not developed, and there are not many online communities with large visits. If you want to make a fuss about the publicity of the online community, you must first solve the problem of the number of visitors to the online community itself. After investigation, Changzhi University, Changzhi Medical College and other universities do not have their own network communication at present, so they can make a big fuss.

Second, netizen analysis and target consumer analysis.

(A) the point of convergence between netizens and target consumers

The direct target of netizens and network promotion is netizens. Most netizens are young people under 35.

The main body of beer consumers is consumers under the age of 50 (mainly men).

From the overlapping part of these two subjects, we can find the meeting point between netizens and target consumers, and position the main target of network promotion as: Changzhi netizens under 35 years old.

(B) Analysis of the composition and characteristics of netizens in Changzhi area

(1) College students: students from Changzhi College, Changzhi Medical College, North China Electromechanical School and Taihang Technical School.

trait

1. The age is between 16-24 years old, with more free time and frequent network activities.

2. The consumption demand of beer is at friends' parties, class dinners, graduation dinners, birthday dinners, etc.

3. Young, if we can grasp the consumer demand of this group, it will be of great benefit to the long-term development of the enterprise.

(2) Social personnel: including employees in enterprises and institutions and social idlers.

trait

1. generally have a stable income,

2. Colleagues have dinners, friends get together, and there are many wedding guests, which has a great demand for beer consumption and is the main body of the beer consumption market.

Third, the product analysis of Sheng Hede

If any brand wants to grow and develop in a wider range, it must first grow and develop in a certain region. Shenghede brand should take Changzhi area as the top priority of promotion.

Shenghede beer, as a local beer brand in Changzhi, has a unique emotional advantage. Therefore, the positioning of Shenghede beer should be "a beer brand that reflects the party's feelings", and to put it more bluntly, it is "beer of Changzhi people" and "Shenghede, Changzhi, own". The so-called road to simplicity, finding the most suitable position of the brand in 1000 things is success. We should give full play to the localization advantages of our products in product promotion.

By strengthening the localization concept of Shenghede beer, the concept of "Shenghede, Changzhi, your own beer" or "Changzhi people's own beer" is deeply rooted in the hearts of the people, and a strong psychological and emotional contact point is found between Shenghede beer and local consumers. Make Shenghede brand break through the limitation of product homogeneity, endow products with emotion by taking root in local culture, start with consumer psychology, and impress Changzhi consumers with emotion, so as to achieve a breakthrough in Changzhi beer market competition.

Fourth, the network marketing promotion plan

Based on the analysis of the above online publicity platforms, netizens and target consumers, I have formulated the following online marketing promotion scheme.

(A) the establishment of online publicity platform

1. Establish the company website and: establish the company homepage and communicate with the company. Display the company image comprehensively and intuitively.

2. Establishing colleges and universities (free of charge by applying for the Internet): According to my investigation, students from Changzhi University, Changzhi Medical College and other schools do not have their own exchanges at present, so they can establish them. The purpose is to provide a gathering platform for target consumers and hold them in their own hands. Then, consumers will be attracted to the homepage or website of Shenghede Company in a roundabout way to solve the problem of the number of visitors to the company's website and achieve the purpose of promoting the company's products.

(2) Publicity and promotion

Take different ways to publicize the two components of netizens.

1. For college consumers (taking Changzhi Medical College as an example)

First of all, we should publicize the "Changzhi College" we established through entity publicity to increase its visits and registered users. You can hand out leaflets at Changzhi University. When the number of visitors reaches a certain level, advertisements will be placed and a series of naming activities will be carried out to attract the target people to the home pages of San Hedo Company or San Hedo Company. Take the "Shenghede logo Award Collection Activity" as an example, and then submit the address of the activity works to the company homepage.

2. Social consumers

According to the characteristics of this group of people, the combination of entity publicity and network promotion is adopted.

Network publicity includes placing advertisements on major networks, online communities, exchanges, post bars and other platforms in Changzhi.

Entity publicity can hold "Shenghede advertising slogan prize collection activities" in various streets, and the submission of advertising slogans should be submitted on the homepage of Shenghede Co., Ltd. website to guide the target consumers to the company website. You can also hold activities such as "Sheng Hede, Shangdang Love" and sign banners with 10,000 people.

Chapter III of Network Planning 1. Name of the event: * * Fuel Consumption Competition (topic)

Two. Activity time: 65438+February 20th-65438+1October 20th.

Third, the venue: circle car media community

Fourth, the purpose of the activity: give a car wash card or a gas card to achieve the following purposes.

1. Send cards to riders to attract them to wash their cars, drive them to wash their cars, and realize the development of potential customers. A person who has a car will not lack friends who also have cars. Attract riders to come and wash the car. When he knew there was a car wash shop here, he thought the service here was good. When he comes for the first time, he will introduce it to his friends. Realize the promotion of popularity and market expansion.

2. Realize riders' attention to the circle network media, promote the development of the circle network media sector, enhance the popularity of the circle network, and improve the click-through rate of the circle network.

5. Activity mode: Post online to bask in the fuel consumption of your car. The post must be accompanied by fuel consumption photos, and then write something.

Intransitive verb activity prizes: car wash card (3 free car washes) and fuel card (50 or 100 yuan).

Seven, the selection method:

1, the fuel consumption of automobiles is divided into several levels, and the displacement of mini-cars is less than or equal to1.0l; ; The displacement of ordinary vehicles is in the range of 1.0- 1.6L; The displacement of the intermediate car is within the range of 1.6-2.5L; The displacement of medium and high-grade vehicles is in the range of 2.5—4.0l; The displacement of luxury cars is greater than 4.0l.

2. Choose the rider with the least fuel consumption in each level and reward him.

Eight. Target audience: riders with private cars and riders with time and money.

Nine. Activity promotion method:

1, home page auto section advertising promotion

2. Links to online automotive media advertisements

3, online car media community post promotion

4. Promotion and publicity of all drivers' groups, etc.

X. activity flow:

Pre-work: do a good job in activity planning and prepare the content of activity posts. Do a good job of publicity before the event is launched, and design the publicity map of the event.

Mid-term work: release activity stickers and actively answer questions from friends in the circle online. Start to make a statistical analysis of the fuel consumption posts posted by friends circle and select the winners. Contact the winners to collect the prizes.

Later work: actively encourage friends in the circle to express their views and experiences on fuel saving and discuss how to save more fuel!

XI。 Activity expectation:

1, at least 30 riders have signed up for sun fuel consumption.

2. At least 20 intermediate riders participated.

More than 30 people posted photos for riders, and 100 friends replied.

Chapter 4 1 Network Planning: Site Environment Analysis

By the end of August this year, the total number of mobile phone users in China had reached 927.2 million. It shows that the mobile phone market in China is huge.

The characteristics of China consumers are the pursuit of good quality and low price. However, at present, high-end international brands such as thousands of dollars iphone in the smart phone market have almost no intelligence. Therefore, a high-end mobile phone with high performance-to-price ratio of more than 1,000 yuan will occupy most of the common smart phone consumption market in China.

Xiaomi mobile phone is a high-performance fever-level smart phone. The performance of a mobile phone equipped with Scopion dual-core 1.5Ghz engine is 200% higher than that of a single-core 1GHz processor. The large memory configuration of 1GB belongs to the mid-range in the market. Compared with other mobile phones with the same configuration, it costs 2500 yuan, while Xiaomi only sells 1999 yuan. This is inseparable from the fact that Xiaomi's mobile phone only uses online sales to save the retail cost of stores. The ultra-low price of Xiaomi mobile phone makes it inevitable to sell it only online.

Second, the target market analysis

The target customer base of Xiaomi mobile phone has the following characteristics:

People who are used to shopping and getting information from the Internet. Price-sensitive middle-income people are more likely to accept new things in society. These people have been in contact with the internet for a long time and are more open-minded about new things. More and more people are used to living on the Internet. 3. Most young people are sensitive to price for economic reasons, and the Xiaomi mobile phone with high cost performance will be very attractive to them. Therefore, the reputation of Xiaomi mobile phone is not very big. When people don't see the real thing, they mainly rely on otaku and otaku to open the market. With the passage of time, when Xiaomi mobile phone gained a certain reputation and popularity, it began to attract more potential customers of "non-resident" people, further expanding the market.

Three: website planning

The advantage of a perfect enterprise website is that it can be a tool for information release, information collection, information processing and information sharing.

(A) website construction content

1. Product information

2. Business operation information: inquiry hotline, complaint hotline, transaction charge notice and other precautions.

(B) website design principles

1. Overall effect: the page is concise, the layout is beautiful and generous, and the key points are prominent.

2. Content classification: the content classification is accurate, and the layout conforms to users' reading habits.

web design

1. Colors are stable and harmonious, and attention should be paid to using concise and exquisite pictures and dynamic elements to attract users' attention.

2. The background system ensures the fast transmission and security of information.

Four: network promotion

Positioning: the product is positioned as an enthusiast mobile phone, and its core selling points are high matching and integration of software and hardware, as well as mobile phone accessories and free software.

Low price strategy. The strategic advantage of Xiaomi mobile phone-the cheapest high-end smart phone.

(A) sales channels

B2C e-commerce sales model based on network. Advantages of this sales method: it provides sales channels for enterprises and has the characteristics of investigation, service and consultation.

Factors to be considered in network marketing;

1. Perfect distribution center: Cooperate with large distribution enterprises such as Ke Fan, and completely adopt the distribution resources of Ke Fan and Rufengda.

2. Fluency of online marketing channels: establish a perfect ordering system, reduce sales expenses and save costs.

3. Online shopping malls: Cooperate with large online shopping malls to make use of their complementary resource advantages. Points promotion means that customers get points through shopping, and then exchange certain points for shopping discounts.

Promotion strategy

1. Word of mouth marketing (virus marketing)

Xiaomi mobile phone needs an environment: even if you don't pay attention to mobile phones, you know there are Xiaomi mobile phones. Make use of the characteristics of Chinese people watching the excitement to create "gossip", such as XXX optimistic about Xiaomi mobile phone (celebrity effect); Xiaomi pkiphone4 (brand effect) and other things that consumers love to watch.

2. Event marketing

Hold a press conference with Xiaomi mobile phone with high price and low price to attract media attention.

3. Weibo Marketing

Using new information dissemination tools to promote Xiaomi mobile phone

4. Hunger marketing

After successfully attracting the attention of consumers, it can't meet the needs of consumers at once. It takes some time from product release to official sales, giving consumers some imagination.

Network Planning Chapter 5 Activity Background

Internet Valentine's Day on May 20th is a love festival in the information age, which is scheduled for May 20th and May 2nd1every year. This festival originated from the metaphor of "520" in the digital love of singer Mavis Fan and the close relationship between "I love you" and "online lover" in the online songs of musician Wu Yulong. Later, "52 1" was gradually given the meaning of "I do, I love you" by couples. Online Valentine's Day is also called "auspicious wedding day", "confession day", "coquetry day" and "courtship day".

In this young, spiritual and subtle festival, "520 (521)14 I love you (I will) all my life" is its classic numerical quotation, and Wu Yulong's Online Lover is the title song of the festival. These two days, people boldly say (show) love through the Internet (mobile phone, PC tradition) (based on WeChat, QQ, Weibo, forums, etc.). ) or text messages on mobile phones, or even gifts (red envelopes) to express love and find a date. Countless couples get together to register for marriage and hold a grand wedding reception. Many merchants also took the opportunity to carry out group buying, discounts and other promotional activities, causing waves online and offline. With the increasing number of festival participants, 520, 52 1 "online Valentine's Day", "confession day" and "coquetry day" have become popular reports in various media (newspapers, television, internet, etc.). ).

I. Theme of the event

"Heart to Heart Star Wish" borrows a romantic star and makes a sincere wish to continue the fate of his or her previous life.

Second, the purpose of the activity

1, the ultimate goal: to increase product sales;

2. Direct purpose: improve brand awareness and reputation through activities;

Third, the activity time

May10-May 20th

Fourth, the venue

* * Jewelry selling points in North China

Verb (abbreviation for verb) organizer

* * Jewelry Co., Ltd.

Sixth, the details of the incident.

Divided into three parts

1, dedicated to lovers who can spend Valentine's Day;

2. Dedicated to lovers who can't spend Valentine's Day;

3. Dedicated to single aristocrats.

Specific as follows

1, dedicated to lovers who can spend Valentine's Day.

Write a romantic poem with him (her) * * *, make a sacred covenant with him (her) * *, share deep language with him (her), hold hands with him (her) * * * in this life, and continue the fate of previous lives.

Love recommendation: "Heart Talk"

2. Dedicated to lovers who can't spend Valentine's Day.

There are you and him (her), unchanging true feelings and eternal expectations, just because love is in our hearts. Give him a blessing, and it will come true, because it is the embodiment of love.

Love recommendation: Heart Sea

3. Dedicated to single aristocrats

On the day when the color plates are paired, let's put down our burdens for a while and have a date with the meteor. I believe it will fly to the place where our dreams come true with our wishes.

Love recommendation: Kiss of an Angel

Highlights 1

"heart to heart, star to star"

Make a sincere vow to him or her, and let the meteor carry your true feelings and travel through every corner of the world. I believe the dream in your heart will come true.

(Purpose: To create a romantic atmosphere for lovers and let them feel the uniqueness of * * jewelry. )

Prop preparation: the meteorite, placed in a delicate glass box, represents the eternal love of one percent, one thousandth, one thousandth and one billionth of a meteor.

Activity highlight 2

"True Statement Collection"

Participants fill in your declaration on the card specially made for you, and we will select the most creative declaration, the most touching declaration and the most romantic declaration on May X. Be sure to leave your contact information! We will help you convey your love to him/her. (Objective: To create a space and venue for couples to vent their feelings, on the one hand, to improve the brand's popularity and reputation. )

The sixth part of network planning recently read some articles about online supermarkets and studied some websites that order fast food online. I want to study how to combine the two.

1. Target customers: office buildings and schools.

Personally, white-collar workers and students are more concentrated in the distribution of meal time, and it is easier to open the market than the community, and the community is too scattered. Moreover, word-of-mouth effect is more likely to occur between white-collar workers and students, and the demand for external sales is greater than that of the community. The current ordering websites are mainly white-collar workers, but students have not been found. Students are becoming more and more homesick, and it is common to stay in the dormitory all day. Every meal time, you can see many people delivering meals.

Second, the advantages of establishing a website

1, put the menu online, and good pictures can attract more customers.

At present, many restaurants only have one reservation phone and qq at most. In order to attract customers, we often organize people to distribute leaflets. Many people actually don't keep the habit of issuing fast food numbers. Usually they just put a leaflet next to them or ask their classmates and colleagues. Establishing old customers and attracting new customers are costly and uncertain. Putting recipes on the website can give customers the feeling of ordering from the menu in a restaurant.

2. Carry out joint sales. Imagine what effect it would have if you switched to drinks, fruits and snacks here.

Recently, I read some discussions about online supermarkets. Personally, I think that making fast-moving goods such as food and tying them with takeout can get higher gross profit. Self-made drinks have a higher gross profit, and they can be sold for a few dollars as long as a few cents per cup. This can increase the average unit price of each transaction and offset the distribution cost. Because we bring convenience to our customers, according to the traditional marketing theory, we can charge a premium from it. You can refer to the difference between convenience stores such as 7- 1 1 and large shopping malls.

Step 3 show popular dishes

When we go to restaurants and restaurants to order food, we often ask, "What's your specialty here?" So how do we answer customers' questions on the website? The hot list above has such a function, and it is chosen by customers themselves, which is of great reference value for Xiaobai who can't order food.

4. Add user comments

5. Create a personal menu

Let customers choose their own dishes, delivery time and delivery place within a few days. Directly lock in their future consumption. You can also provide the nutritional value and calories of each takeaway on the web page. This is of great reference value to some female white-collar workers.

6. If the traffic is large, you can consider increasing cps advertisements and adding extra money.

Network Planning Chapter VII I. Theme of the event:

Name: xx Star

Slogan: I do my own thing and show it if I want.

Activity content: A network-based draft activity, regardless of age or sex, as long as you dare to show yourself, interact all the time and vote online.

Second, the activity unit:

Organizer: XXX website

Co-organizer: xxxx Internet Cafe

Third, the purpose of the activity:

1, expand the popularity of XXX website and increase the popularity of XXX website forum.

2. Promote xxxx Internet cafes to bring long-term and stable customers to Internet cafes.

Four. Feasibility analysis:

A. favorable factors:

1, the Internet has penetrated into people's lives, and the number of netizens in China has exceeded 100 million.

2.XXX website is a pioneer website to spread fashion culture. After a year of hard work, it has become the top 40 thousand website in the world, and tens of thousands of netizens visit it every day. This incident has a certain mass base.

There are three universities near the Internet cafe. The XXX website itself has the foundation of colleges and universities. Through the publicity of internet cafes, on the one hand, it can increase the number of customers in internet cafes, on the other hand, it can also let more students get close to XXX website, resulting in a win-win effect.

B. unfavorable factors:

1, XXX website has few registered members in the forum, its popularity is not accumulated enough, and its publicity is not strong enough, which may lead to silence.

2. The enthusiasm of college students for such activities is still unknown.

C. Measures taken:

1, with the help of the street baby page, invite models to take part in the competition when shooting. If they are not enthusiastic enough, they can get help from the staff of this website.

2. If outsiders participate in the activities in the layout, the website staff should try to encourage them to get rewards to expand the external influence of the activities.

3. All players who participate in activities from Internet cafes can get a special card.

4. The rules of the competition should be formulated in a muddle, leaving some loopholes for the contestants to artificially create votes and engage in various speculations. Of course, certain restrictions should be given to increase the cost of their hype, such as limiting the number of voters and posting 10. But we must try our best to prevent the phenomenon of forging other people's photos, otherwise it will have a very adverse impact on us.

5, increase the temptation of medals, in addition to giving the first prize a certain bonus, we can consider signing a contract with it as our model.

6. During the second activity, leaflets and posters will be distributed in colleges and universities.

Verb (abbreviation for verb) organizational planning:

1, Internet cafe publicity: Internet cafe poster making, etc. (1 person)

2. Online publicity: Make online publicity materials and go to other websites for publicity (1-2 people).