First, the marketing department has completed various work indicators since its establishment.
1, establishment and establishment of marketing personnel, office software equipment and procurement.
2. Drafting of hotel publicity materials, price system and various agreements.
3, sales management system, rules and regulations, workflow, job responsibilities.
4. Archive and save the original customer data, make statistical analysis of the ledger units, and make statistics and collection of accounts receivable.
5. The classification and statistics of hotel product knowledge make hotel products digital and clear.
6. Establish and count the fixed assets of the marketing department.
Hotel promotion work
1, sort out hotel graphic information, make hotel promotion plan, and improve hotel visibility.
2. Through network search, xx4 telephone navigation, E Long, major network platforms, travel companies, enterprises and institutions, channel customers, etc. ; Carry out all-round promotion of the hotel to enhance the hotel's popularity and customer resources.
3. The promotion of the hotel has achieved the expected effect in the expected time. Through various network search queries, you can find the detailed information and products of the hotel, so that customers can know the specific situation, consumption standards and geographical location of Qingdao Shenjianlou Hotel for the first time.
4. Hotel catering, guest rooms and conference resources have opened online booking and consulting services; Customers can book all kinds of products provided by the hotel directly through the internet and telephone.
Two. The completion of the marketing department since its establishment in 10.
1. In the case of matching supply and demand, develop 8 online promotion customers, 4 free promotion customers and 4 benefit promotion customers.
2. Visited more than 100 customers by telephone and family, more than 20 companies signed effective agreements, 6 conference companies and more than 100 travel agencies.
3. The marketing department has overcome many difficulties such as insufficient staff, heavy workload and limited conference resources. The amount of completed business indicators is about 370,000 yuan;
1October 108550 yuan, xx 100000 yuan, xx 92283 yuan,1October 80,000-90,000 yuan.
Up to now, the marketing department has received large, medium and small meetings and banquets for more than 30 times, and has not received any complaints, which has met the customer's satisfaction requirements. The mutual introduction and publicity of customers have brought tangible and intangible benefits to the hotel, greatly improving the credibility and popularity of the hotel.
Third, the shortcomings of the marketing department
1, the progress of marketing work has failed to keep up with the pace and ideas of superiors, and it is necessary to strengthen understanding and learning. 2. In the case that the hotel is a special system, the publicity and promotion of the hotel is not enough. 3. Not enough to develop the number of customers and maintain the customer relationship network.
4. The professional knowledge, business ability, personal accomplishment, comprehensive strength, sense of responsibility and commitment of marketers need to be strengthened.
20xx Marketing Department Work Plan
In order to better improve the hotel efficiency indicators, business indicators, service indicators and other indicators, I have the following plans for the work in the coming year:
I. Publicity and promotion
1. With the constant updating, innovation and improvement of hotel indicators, we will always update new promotional information and new promotional activities.
The content is wide, so that every customer can know the information of the hotel's continuous innovation and improvement at any time, so that customers always feel that the hotel has something worth exploring and enhance their consumption potential.
2. Expand the publicity and promotion of the hotel as a whole within the scope of the hotel's special physique; We will continue to use the network information industry, telephone
Various marketing methods, such as communication industry, channel customer resources, enterprise resources, etc. , will pass the information of hotel products to every promotion platform and every enterprise company, and strive to let every customer know the details of Qingdao Shenjianlou Hotel.
3. Tourism market promotion; In the coming year, we will choose a travel company suitable for our hotel to cooperate and send detailed product information of the hotel.
And the new quotation system will be transmitted to a large number of travel companies all over the country to increase the share and popularity of hotels in the tourism market and increase the occupancy rate of hotels.
Second, development focuses on the market.
Due to the special circumstances and limitations of the hotel, we will focus on the development model of the sales market; Take the travel company as the bottom resource customer of the hotel; Focus on developing conference market, wedding banquet market, individual market, network customer resources and various catering markets, control the hotel-related customer structure, make customer resources high-end, commercialized and stable, and establish long-term fixed customer consumption groups.
Third, strengthen sales and guide consumption.
Guiding consumers to spend is the result of competition. Improving consumers' spending power and guiding them into the store are the core and basic knowledge for hotels to guide consumers' consumption.
1. Guide consumers to shop through publicity.
2. Strengthen consumer consumption by strengthening services.
3. Enhance consumer consumption through consumer perception.