Public relations etiquette is used to communicate ideas, feelings and promote understanding between people and organizations in modern society. I'll tell you next.

1. public * * * relationship

The meaning of public-to-public relationship: the relationship between the public and the public is a social science and management art that social organizations coordinate relations, influence public opinion, shape image, optimize environment, establish good public relations, and make social organizations have a good social relationship environment and establish a good image through information dissemination means and etiquette.

Features and functions: it is objective, open, two-way, emotional, creative, extensive, normative, holistic and long-term. The relationship between the public and the public should follow the principles of honesty and trustworthiness, public supremacy, equality and reciprocity, full public relations and pioneering and innovative.

There are essential differences between public relations and vulgar relations, but they are both related and different. Interpersonal relationship is the basis of public relations activities with different purposes. At the same time, public relations is also related to and different from advertising and marketing. Public relations is very practical, and it is not an easy job. Therefore, a special public relations company was established in the society.

It is a propaganda form of organizational image, which occupies a very important position in the target system of social organizations "seeking unity internally and development externally" and plays an irreplaceable role in other public relations.

polite

The meaning of etiquette: etiquette refers to the code of conduct and norms that people should abide by in the process of social communication. It is a common etiquette and ceremony in communication, and it is also a sign of civilization and moral cultivation. It is normative, adaptable, epochal and inherited.

Two characteristics and functions: it is very helpful for us to improve our personal image, self-cultivation, communication, interpersonal relationship and create a good image. Public relations etiquette is not only personal image etiquette, but also includes daily communication etiquette, public relations social etiquette, group activity etiquette, international communication etiquette, job hunting etiquette and so on.

It can be seen that etiquette is everywhere, from etiquette in gfd to etiquette in all aspects of diplomacy. Through the study of etiquette, we understand the importance of etiquette to everyone. In life, we should not only understand all kinds of etiquette, but also understand the principles of etiquette, respect others, be tolerant, moderate and sincere, otherwise our etiquette is just an empty shell.

3. Understanding of etiquette

The first thing to understand in daily social etiquette is introduction. Including self-introduction, introduction by others, introduction for others, group introduction, etc.

The first category, self-introduction, that is to say, explain your own personal situation, explain your own situation.

The second kind is to introduce others, that is, to meet other guests in your home, you don't know, but you know. You are a third party, a third party, a third party to introduce strangers and explain the situation. It's called introducing others.

The third category, in large-scale activities and social occasions, it is necessary to explain the situation of a certain unit and a certain group to others, so this is called group introduction, and the third category is introduction. In addition, we sometimes encounter the fourth kind of introduction, business introduction.

In fact, it is a common phenomenon to introduce yourself, others, groups and businesses in daily work and communication.

In terms of etiquette, I'm afraid there are a few points to pay attention to when making an introduction. The first point is the timing of the introduction, explaining the contents, including the specific time, place and occasion. There are some places where you can't make an introduction, such as watching movies there. You are watching a movie there, and there is an acquaintance next to you. At this time, everyone needs to keep silent when watching movies. Is it appropriate for you to introduce people you don't know? You are an obstacle. It's not appropriate for you.

Second, who is the protagonist of the introduction? For example, there are two people at the scene, a man and a woman, an old man and a child, an elder and a younger generation. When the two sides introduce each other, they need an active introducer, which requires high-level active introduction. Daily etiquette includes addressing, shaking hands and so on. There are many details that need our attention.

4. Functions and functions of etiquette

Etiquette itself is a code of conduct, which has both internal moral requirements and external manifestations. Modest attitude, civilized and polite language, elegant and decent manners and other aspects show people's inner cultural accomplishment, moral quality, spiritual temperament and ideological realm. Without inner cultivation, the external form loses its foundation. Aristotle once said, "Beauty is a kind of goodness."

However, in the contradiction between the internal requirements of etiquette and the external forms of expression, while emphasizing the decisive position of internal virtue, we cannot ignore the important role of external forms of etiquette. Public relations and manners and customs can be closely related to the external public, forming a harmonious, harmonious and cooperative relationship, gaining recognition and praise from public organizations, thus creating the best environment for their own development. Virtue is a kind of spiritual wealth, but what makes virtue shine is good manners. No matter what happens, we must have elegant methods and attitudes in order to look beautiful and win the joy of others. "

Five, open * * * the relationship in the work.

Public-private relations are closely related to individual and collective work. Frank Jeffkins, a British public relations expert, said: "Every factor in sales needs to be strengthened and improved by public relations personnel."

Therefore, public relations can involve every corner of marketing. Their relations mainly lie in: * * * the conditions for the production of goods are highly developed; * * * The same guiding ideology-customer first, social benefit first; Similar media-mass media; Marketing is composed of public relations, and the difference between public relations and marketing. Mainly manifested in:

The range of 1 is different. Marketing is limited to the production and circulation of enterprises, at most in the economic field, but the relationship between the public and the public involves the relationship between any organization and the public in society. In addition to enterprises, public-private relations also involve * * *, schools, hospitals and other organizations, far beyond the economic field. Public relations is more social than marketing, and its application scope is wider.

Two different cities have different purposes. The direct purpose of marketing is to sell products, thus further expanding profits and generating enterprise benefits; The purpose of public-private relationship is to establish the image of the organization, produce a good public reputation and make the organization develop rapidly.

Three different ways. Marketing means include price, promotion, advertisement, packaging, trademark, product design, distribution and so on. These means are closely around the purpose of product sales. The means of public relations are publicity materials and various special events, such as press conference, social sponsorship, ceremony and crisis management.

Inner good moral quality and cultural accomplishment can only have practical significance and function in real social life if they are expressed through certain external forms, and abstract moral theories and thoughts without certain external forms are empty and useless.