2 1 century, the game of comprehensive national strength plays a key role in a country's ranking in the future world order. Cultural soft power, as the attraction, cohesion and influence of a country or region's culture, is also expanding from country to country. All the world powers attach importance to the construction of soft power. With the advent of globalization and the information age, soft power construction is also unified with the prosperity and self-confidence of a country and region. The report of the 17th National Congress of the Communist Party of China puts forward to "improve the soft power of national culture" and takes it as a long-term strategic task to an unprecedented height. It marks that our party's understanding of cultural construction has reached a new level.
Under the influence of economic globalization, cultures of various countries also present a new pattern of communication and confrontation, cooperation and competition. Culture has become an important tool for western countries to subvert and control other countries and realize their strategic intentions, and the cultural field has become an important field of political struggle and ideological contest. Therefore, vigorously enhancing the country's soft power has been recognized by the international mainstream society.
The World Expo is a window for the host country to show the level of economic, cultural and social development. After more than 60 years' efforts of New China, especially more than 30 years' reform and opening up, and the successful hosting of the 2008 Beijing Olympic Games, China's cultural soft power has been greatly enhanced, and China's international discourse power has gained a broader space. 20 10 Shanghai World Expo provides a valuable opportunity to show China culture and raise people's cultural awareness. The World Expo has four "great" values, namely, great display, great communication, great cooperation and great development. Its display of China is not only the promotion of national image, but also the spread of China culture. China will take the largest Expo in the history of the World Expo as the carrier, fully display the splendid civilization of China for 5,000 years, the brilliant achievements since the reform and opening up and the beautiful life of China city, bring confidence and provide rich resources for future development.
Shanghai's ability to host the World Expo and its international influence will not only benefit hard power at the economic level, but also bring indirect benefits, especially the promotion of cultural soft power.
The World Expo is a post of human civilization, a grand gathering to fully display all kinds of new ideas, new technologies, new inventions, new creations and new ideas, and a platform for cross-border communication of multi-cultures.
Since 185 1 the first modern World Expo was held in London, England, the World Expo has taken innovation as the cornerstone, scientific and technological display and cultural display as the two major means to realize its educational function, guided mankind forward with the light of science and technology, and shocked human hearts with the power of culture.
2/kloc-0 In the first half of the century, China successfully hosted the 20 10 Shanghai World Expo after the 2008 Beijing Olympic Games, just to take this grand event as an opportunity to carry forward Chinese culture, inherit the concept of world civilization and enhance cultural attraction.
On the one hand, the China Pavilion of the Shanghai World Expo focused on displaying the charm and treasures of Chinese culture, and became the "national business card" of China, an ancient country with a thousand years of civilization, at the 20 10 World Expo. On the other hand, the cultural activities during the Shanghai World Expo will also become another important form to show the long history and deep roots of China culture. Cultural and academic circles generally believe that the promotion of China's cultural attraction can't and can't be carried out in isolation, let alone separated from the exchange and cooperation of various cultures in the world. The Shanghai World Expo will provide a platform for the integration of China culture and the world's multiculturalism, thus providing fertile ground for enhancing the attraction of China culture.
At the Shanghai World Expo, the pavilions and exhibitions of participating countries are the epitome of the history and culture of various countries. Among the 20,000 cultural and recreational activities, many will be activities with national cultural characteristics organized by participating countries. Through architecture, music, opera and dance, the essence of Chinese civilization is extended, the connotation of Chinese culture is enriched and the entity of Chinese culture is developed in the exchange, collision and even friction with various civilizations in the world.
According to reports, during the Shanghai World Expo, it is estimated that 20,000 cultural performances and entertainment activities will be held in the park, and the display of the characteristic cultures of 56 ethnic groups in China, more than 300 local traditional operas and more than 500 national intangible cultural heritages will become an important part of the 20,000 activities of the Shanghai World Expo, showing China culture to tourists from all over the world in a way that tourists like. The Shanghai World Expo specially encourages original works with China elements to premiere at the Expo, and people waiting for the Shanghai World Expo can become a new starting point for China culture to carry forward the past and forge ahead.
In short, the effect of the Shanghai World Expo is not limited to 184 days, but will be exerted for a long time. By hosting the World Expo, we will try our best to find a road to urban development suitable for China's national conditions, which will have a comprehensive and potential impact on the improvement of the city's image, infrastructure and living environment. With the economic and political development of China, a new upsurge of cultural construction is coming. By building cultural soft power, China culture will radiate more dazzling light.