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? Today, I shouldn't say a lot at such a party. The host seems to know that I can neither smoke nor drink, nor dare to drink coffee and tea (I can't sleep after drinking), so he arranged for me to talk. I'm unlucky. I always talk when others are eating and drinking. Next, please taste the wine and listen to my investment experience.
? The host asked me to talk about the topic "What does investment bring us?" This topic is both simple and complicated. The short answer is only a few words: investment has brought us wealth, confidence, happiness and freedom. I don't want to say these words. Many stock critics, financial planners, fund managers and university economics professors speak better than me. For example, people often say that you can't outrun Liu Xiang, but you must outrun CPI and so on. That's good. Many people here are successful people. What I want to talk about today is the deepest feeling in my personal investment career for many years: investment sublimates life!
? What has investment brought us? First of all, of course, it is money, but it is not just money. Especially when you earn some money, or choose to invest as a lifelong career, you will find that you have more and better reasons to invest.
? First of all, investment can make people happier and greatly improve their spiritual life quality.
? By improving the quality of life, I don't mean that investment can make you drive a good car, live in a big house, drink Maotai and eat seafood every day. I'm talking more about spiritual pleasure. The success of any career can greatly improve people's quality of life, but what I want to say is the unique sense of happiness and accomplishment of stock investors.
? Investment can keep you relaxed and happy in some situations that may be annoying. For example, when your car goes to refuel and everyone complains that the price of oil is getting more and more expensive, you remember that ten years ago you bought shares of PetroChina at the price of 1.5 yuan, and you earned enough money to refuel for a lifetime. In this way, you will be much more chic when you pay.
? And you have held Dong 'e Ejiao's stock for many years. When you learned that this enterprise raised the product price five times in a year, you easily bought a health food "Guyuan Cream" for your wife in the supermarket, and intentionally or unintentionally promoted Ejiao to the female customers on the spot, saying that it was promoted by Ma Yueling, a famous Nanjing doctor.
? Investment can make you feel happier in many cases inexplicably. For example, you have owned the stock of Yunnan Baiyao for many years. Whenever a neighbor or friend accidentally cuts his finger, you quickly send it to Yunnan Baiyao Band-Aid. Especially if you buy a lot of famous wines, you will be more willing to join the excitement of China people's dinners at every dinner, listening to the voices of wine persuasion and fighting, and you can enjoy yourself without drinking.
? One of the advantages of investment is that no matter what major you studied before, you can come in handy in investment. Due to the wide variety of listed companies, especially the emerging small and medium-sized enterprises that claim to be in the crack market, people always feel that they are not knowledgeable enough. The more professional and comprehensive your knowledge is, the more you can show your talents. If you have been an entrepreneur or a graduate of finance and economics, you are familiar with it. Even if what you learn is relatively unpopular, you can shine brilliantly. I have a friend who used to be very interested in painting and calligraphy. When he first entered the investment gate, he felt like a mountain. I suggested that he study companies in the communication and cultural industries. He soon found his own feeling and had a unique insight into the company that produces e-readers.
? Investment can make you more friends, because you have studied stocks from all walks of life, so you can talk to people from all walks of life. If suddenly one day, you are with a professional authority and talk about his major in depth, so that he will look at you with new eyes; Think about it, how did you feel at that moment? I think it will be sung by a love song by Cai Qin: "You smiled at me last night, and I began to feel proud"!
? Even, investment can make you and your wife go shopping happily. I know many big men don't want to go shopping with their wives unless they have just fallen in love. I don't want to be myself. I used to get dizzy when I arrived at the fashion store. But many friends told me that they would like to open a shop after investing. By the way, I want to see the latest price of Maotai in the market. I want to see what toothpaste is the most expensive. I want to see which shoe store has more customers, Li Ning or Belle. Want to see how Gome and Suning are doing recently? Investment also reminds my wife to have a sense of safety margin, buy summer clothes in winter and winter clothes in summer.
? The benefits of investment can also make your trip more interesting. Many stock friends told me that it is the most economical and ideal way of working and living to combine tourism with inspection of listed companies. Previous tours, especially group tours, were often "getting on the bus to sleep, getting off the bus to pee, taking pictures of scenic spots, and coming back knowing nothing." And investment makes your travel substantial and meaningful, makes you return home with a full load, and makes your travel quality higher.
? Investment can also help you indirectly realize your wishes that you could not have achieved. One of my neighbors used to be the boss of hardware business. He said to me, "When I was young, I wanted to start the best company in China, but I soon found that this ideal was too difficult and unrealistic. Not everyone can start the best company. Your abilities and conditions are limited, but investment can make you a shareholder of the best enterprise in China and even the world. Be able to build relationships between shareholders and entrepreneurs you admire most. You can not only appreciate the best things, but also have the best things. " I'm glad to hear the news, too.
? Investment can also bring a sense of accomplishment that other industries do not have. A friend of mine in Shenzhen has not only earned a lot of money for himself in these twenty years, but also paid a huge amount of stamp duty for the country. He believes that many key projects that benefit the country and the people now have their own contributions. He often emphasizes that investors are the cutest people in the new generation.
? Investment makes you feel equal. Price adjustment for all investment products. No one forces you to buy things you don't want to buy, and no one forbids you to buy things that are publicly listed in the market.
? Investors will never be alone. A friend of mine said that investment has one more lover than other industries. This lover is with you every day, and the topic is endless. Every day, it is full of freshness, and that is the stock market.
? Investment can make your body healthier. Some people have counted the longevity of many investment masters, all of which are longevity. The reason, of course, is that, as Mr Buffett said, he goes to work every day in the same mood as painting murals in the Sistine Chapel, singing and dancing.
? Of course, investment has many advantages, which is better than not forcing yourself to be honest, not inviting guests to give gifts, and leaving others to take care of themselves. You can do anything except what is forbidden by law. Whether to work at home or not, whether to travel abroad or not, is very free. Keynes famously said that economic freedom is the highest realm of freedom. I never quite understood this sentence before. Why economic freedom is the highest realm of freedom. Now the more I think about it, the clearer it becomes. Freedom includes personal freedom, marriage freedom, work freedom and so on, but the world of economic freedom is the broadest.
? Therefore, investors can express their feelings like Li Bai: "There is no need to seal Wan Huhou, I hope there is not enough money to invest".
? Second, investment can greatly broaden people's horizons, enrich people's knowledge and enhance people's literacy.
? For investors, it is helpful to learn and think in the process of investment by involving as many knowledge fields as possible. From this point of view, investment not only can but also needs to learn some knowledge about economics, investment, finance, especially enterprise evaluation. It is best to master some philosophy, psychology, history and geography, including a lot of natural science knowledge. If the requirements are higher, investors need to pay close attention to international, domestic, political and economic events. You need to know many successful entrepreneurs, run a lot of roads and think a lot of things. Obviously, investment requires vision, knowledge and wisdom.
? Some friends may say, don't you need to engage in other economic work? I think it's still different. For example, a person engaged in a certain industry may only pay attention to his own company, at most, only pay attention to the trend of his own industry, and don't care much about others. Investors will care about all enterprises and all industries, because there are many listed companies, which are distributed in many countries and industries and involve all aspects. The national conditions of each country are different, the fundamentals of each enterprise are different, and the characteristics and laws of each industry are different. This is not to say that investment is more remarkable than other jobs, but because the investment industry has its own industry characteristics. Work in any industry requires concentration and input. Other businesses may need to focus more on a certain point or a certain line, while investors need to study as much knowledge and fields as possible. German investor Kosztolanyi said: Shareholders don't need to be proficient in everything, but they can know everything they need.
? After an entrepreneur friend switched to investment, he said with great emotion that in the past few decades, he used to open a factory at three o'clock every day, and his home-factory door-customer door never touched other industries; Now that I have invested, I find that there are hundreds of industries in the world, which are colorful and changeable. If I had known that industries could be divided into stable growth industries, cyclical industries, fixed income industries, fully competitive industries and monopoly industries, I would have wanted to work in Maotai Distillery or CCTV decades ago. This friend's investment abroad is not as extensive as Rogers's. There are dozens of countries with stock markets in the world, with more than 90,000 listed companies. Even if you study the industries and representative companies you are interested in, your vision is very broad.
? The key is that investment is operated with money, just like electricians working live on high-voltage lines. It makes you feel stressed, nervous and afraid of losing money, so it forces you to study and improve. The efforts of investors are different from those of professors studying economics, finance and investment in universities. He is like a general in war, with an army of capital, strategizing. In actual combat and practice, he has studied many things more closely and deeply, so he can learn and understand better.
? Investment makes people more concerned about international and domestic events and their motherland. Because you want the listed companies you invest in to have a better economic environment, your stock will grow with the growth of the country's economic strength, and your motherland will become stronger. You don't want the country's economic development to be hindered. You will be more willing to watch the daily news broadcast, more concerned about prices, more concerned about people's livelihood, less willing to fight, and more eager for stable and peaceful development. Investment makes people love the motherland more, because investors and the stock market share the same breath, and the stock market and the country share the same fate. Even if people like Soros like to look for a weak link in a country's economic chain, he still wants the United States to be strong.
? Investment can purify people's minds. More than once, I have heard the stock friends discuss whether they can buy shares of tobacco companies or companies with serious pollution. Social responsibility makes people respect. On more occasions, we can see that when discussing great enterprises, shareholders' eyes are bright and full of vitality, which makes people feel that their image is also very high.
? Investment makes people more willing to learn. Take myself as an example. When I was in college, economics was one of the main courses, but I couldn't understand it at all. Every course is for exams, and my grades are average. However, in the last ten years when I turned to value investment from 65438 to 0999, I read thousands of books related to investment, ten times more than when I was in college. Sometimes I want to be a semi-economist. I used to have a headache when I heard such terms as GDP, M2, open market operation, intermediary business and future free cash flow, but I was annoyed when I saw financial statements. I only remember one Engel coefficient. Because there was too little money at that time, eating was very important to my life. Now I am talking about financial data and individual capital with great interest, and I am not bored at all. I have written some papers on investment, and the responses from all sides are basically positive.
? Investment makes people look far. Because "investing in stocks is investing in the future." Only a bright future can bring high returns. Mr Buffett has a famous saying: If you don't want to hold a stock for fifteen years, don't hold it for a minute. We should try to imagine whether a company is still strong after fifteen years. There are many methods for stock valuation, such as P/E ratio, P/B ratio, P/B ratio, P/B ratio, P/B ratio, P/B ratio, etc. But the most important thing is to discuss the company's future free cash flow. You must pay attention to whether the company's future products and services can expand sales and raise prices, whether the future costs can be controlled, whether the future competition is more intense, what major changes have taken place in the future industry trends and consumption trends, how big the future market space is, and what adjustments will be made to national policies such as taxation, licensing and franchising in the future. You often wonder what will happen after 2030, and what will happen if China's per capita income reaches more than $20,000. A famous friend of mine, Mr. Shan Bin, once said, "Investment means seeing farther than anyone else". I think he said this sentence very well. It would be better if I said it.
? Investment makes people think deeply. If you want to find the stocks of excellent enterprises, the jewel in the crown, you must think carefully. That kind of kung fu and artistic conception is very similar to what Lu Yanrang, a poet in the Tang Dynasty, said in his poem "Kuyin": "Sing a line and break a few stems." When you look back on the stock that you have held for nearly ten years, you are both proud and tragic, and it is easy to think of the poet Jia Dao's sentence: "Two sentences have won for three years, and one song has two tears." I believe that both value investors and long-term investors have this experience: "Choose a good stock and run two legs" (for example, my young friend in Shenzhen, Mr. Zhai Jingyang, has run countless listed companies in recent years); "Choose a good stock, it is better to study for ten years!"
? Investment makes people more willing to think and deepen their understanding of things. I studied philosophy for four years when I was young, and I always seemed to know a lot of philosophical principles. Not as good as I do now, because I have no personal experience. After more than ten years' investment career, I can now better understand what is the world outlook, methodology, essence through phenomena, simplicity, constant response to changes, and the valuable truth about "winning first before fighting" in Sun Tzu's Art of War. On the other hand, it is better understood that the value ultimately determines the price, and the company is behind the stock. If the company is good, the stock is good. Better understand why we should choose excellent enterprises to hold for a long time. In particular, we can make full use of the basic principles of philosophy to analyze various investment methods and concepts, such as beauty pageant theory, technical analysis, value investment, effective market and other concepts, such as economic moat, exclusive consumption, competitive advantage, business model and so on. , so as to truly achieve the purpose of removing the false and retaining the true, removing the rough and selecting the fine. That kind of realm, that kind of fun is really wonderful.
? When you look at many of Buffett's speeches, you will find that he is not only top-notch in economics and investment, but also superb in the research and application of probability, even in philosophy, history, literature and even American country music. He is actually a thinker. Investment has turned many people into small thinkers. You see, many investors now have their own blogs, and their level is improving day by day. The daughter of a friend of mine said that her boyfriend has been writing an investment blog every day since he became fascinated with investment. Blogs are deeper and more enthusiastic, and they are written better than love letters. I blurted out that it really should be like this, and she was in distress situation.
? Third, investment makes people more knowledgeable, educated, discerning and able to understand and know the vast and complex world.
? Speaking of which, some friends may say, why didn't I feel these feelings when I made an investment? I think it may be that you haven't had enough time and experience, and you haven't developed the habit of thinking deeply. There may be something wrong with your investment method.
? You'd better not rely on listening to the news and echoing others to stock; Don't be eager for quick success and instant benefit, and speculate on short-term too frequently; Don't overdraw and borrow money, but invest in fear. It is best not to use technical analysis methods, especially pure technical methods that do not combine fundamental research at all. Dealing with charts, lines and symbols in front of the computer all day, I only have these things in my stomach, and I don't know anything about the fundamentals of the enterprise and the world situation, just like a person who always eats instant noodles behind closed doors, which is prone to malnutrition. I suggest you enrich yourself with the method of value investment, take the road of Wan Li, read thousands of books, think about things in the world and observe opportunities in the world. Let yourself have a comprehensive and in-depth study of macroeconomics, national policies, industry characteristics and enterprise conditions. Let yourself be broad-minded, knowledgeable, far-sighted and extraordinary in artistic conception, and our life can be more sublimated. The essence of investment is to have more happiness and more ideas than anyone else!
? Thank you! I wish you all the knowledge and wealth of Qi Fei in the new year, and your mood is sunny!
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Lujiazui, Pudong, Shanghai
Special statement: the contents and opinions stated in this article only represent the author's position and are not used as the basis and suggestions for actual investment. Invest accordingly at your own risk.