Tea culture is an important part of China traditional culture, and it has become a dazzling pearl in social spiritual civilization. So what is Yueyang tea culture like? The following is the introduction of Yueyang tea culture that I carefully arranged for you. Let's have a look.

Introduction of Yueyang Tea Culture In order to popularize the knowledge of tea culture and tea health preservation, February 2, 65438+20? Baling teacher lecture hall? Launched? Tea culture and tea health? Special lectures. More than 400 leaders, middle-level backbones, some cadres and some entrepreneurs from the Economic Development Zone and Nanhu New District attended the lecture.

This lecture invited Mr. Wang Yuefei, vice president of the College of Agriculture of Zhejiang University and deputy director of the Department of Tea. Wang Yuefei is a famous doctor, professor and doctoral supervisor in tea science, deputy director of Zhejiang University Tea Research Institute, secretary-general of Zhejiang University Tea Culture and Health Research Association, secretary-general of Zhejiang Tea Society, national first-class tea appraiser, referee and senior appraiser of national vocational skills (tea appraiser/tea artist) competition, visiting professor of Wen Lan Forum of Zhejiang Library, and chief lecturer of national excellent video open class "Tea Culture and Tea Health"; More than 30 kinds of tea terminal products have been successfully developed, and more than 20 SCI papers have been published, including Chemistry of Tea Polyphenols, Tea Culture and Tea Health, and many national invention patents have been obtained.

In the lecture, Wang Yuefei introduced a wealth of knowledge about tea culture and tea health preservation, which was informative and interesting, and made the audience enjoy an unusual feast of tea knowledge. China's hometown of yellow tea? How to further promote the development of yellow tea industry has a good reference and enlightenment.

Yueyang, the scenic spot of Yueyang tea culture, has a long history and profound cultural heritage, and is known as? China's hometown of yellow tea? . Tea industry is gradually becoming the dominant agricultural industry in Yueyang City and the pillar industry for farmers to become rich and well-off.

What was the market size of Yueyang tea industry in the past? Small, scattered and chaotic? Lack of a high-end industry platform integrating product display, trading and cultural experience. In order to promote the development of tea industry, Yueyang will? Build a professional tea market? Included in Yueyang tea industry development plan (20 14? 2020). And build a tea culture street into a municipal party committee and municipal government? 13 1 18? Comprehensive management project of South Lake.

How is the construction progress of a tea culture street at present? What will the tea culture street look like in the future?

Tea Expo City in the eyes of tea merchants;

Outside of business, I found a sense of belonging.

Enjoy a thousand acres of lake and pray for Sheng 'an Temple; Then replace the wine with tea, and push the cup for a change when talking and laughing; After leaving, Ge Juan, a tea merchant who brought several boxes of good tea, said that in addition to marketing, doing business in Yueyang Tea Expo City brings customers experience and leisure.

Ge Juan has been running tea business in Messi Bridge for many years, and has been troubled by the lack of a good business environment and cultural atmosphere. At the end of last year 1 1, she invested more than 2 million yuan, set up a gold dock in Chabo City and developed Junshan Silver Needle Store. In addition to displaying tea, two sets of big tea sets occupy most of the space in the store. No matter new or old customers, they are all guests when they enter the door. Have tea and make friends? .

Having dealt with tea all his life, Ge Juan is also a follower of tea culture. In her mind, Tea Expo City has made room for her to display her career, transcending the seamless connection between business landscape, tea and Zen, and giving her a strong sense of belonging. ? I have been to many tea fairs all over the country, but they all lack cultural details and characteristics. In comparison, Yueyang Tea Expo City is still high. ? Fu Jianchun also invested more than 2 million yuan to open a shop in Chabo City and a royal teahouse. It has only been in business for a few months, and the current monthly turnover has reached 40,000.

Nanhu New District:

Realize the seamless connection of mountains and rivers, tea and Zen, and create a street of tea culture.

Yueyang has a long history of producing tea. At present, it owns six well-known trademarks of China Yellow Tea, and has successfully obtained national geographical indication certification trademarks and geographical indication protection products. The tea garden in the city covers an area of 295,000 mu, with an annual output of 35,000 tons and a comprehensive output value of nearly 4 billion yuan. It is the largest concentrated industrial zone of yellow tea production, processing and trade in China, accounting for more than 65% of the country's production and sales.

Zhang Hao, the person in charge of Tea Expo City, believes that the overseas tea industry has a foundation and a history, but it also has shortcomings. What are the existing tea markets such as Nanxiang Wanshang, Guanyin Pavilion and Zhongnan Market? Small, scattered and chaotic? . For a long time, there is a lack of high-end industry platform integrating product display, trading and cultural experience.

In order to promote the development of tea industry, Yueyang will? Build a professional tea market? Included in Yueyang tea industry development plan (20 14? 2020). Last year, Yueyang Tea Expo City, which integrates transactions, exchanges and exhibitions, came into being. It is the only professional tea market with complete facilities in Yueyang City, filling the gap that there is no large-scale tea market in Yueyang and even in northern Hunan.

Tea Expo City is adjacent to Nanhu Waterfront in the east, Sheng 'an Ancient Temple in Yueyang Temple in the west and Sheng 'an Square in the north. The natural ecological environment and the tea culture environment with the integration of tea and Zen are unique. Forward? One pole and three points? In the construction of famous rivers and lakes, tea culture street is included? 13 1 18? Nanhu comprehensive project.

According to the idea of this area, take Chabo City and Sheng 'an Temple as the center to build a Chancheng integrating tea culture and blessing culture. Among them, the Tea Expo City Complex is used as a carrier to create a street of tea culture.

Tea Culture Street:

Sprint the most beautiful and charming tea market in China.

Yueyang Tea Expo City has an unrepeatable natural ecological environment and a humanistic environment integrating tea and Zen. Through the seamless connection of mountains, water, tea and Zen, it will become the chief one-stop trading Expo center and the most beautiful and attractive tea market in China tea industry.

The total investment of the project is 200 million yuan (65.438+500 million yuan has been completed), the total construction area is more than 20,000 square meters, and the pavement is * * * 654.38+087. At present, there are nearly 60 brand tea merchants and tea enterprises. The whole market is divided into tea trading exhibition area, tea leisure experience area, tea house experience area and service supporting area. Plan a complementary business model of tea, tea set, tea set, tea house, boutique and tourism. And make full use of the e-commerce platform to open Yueyang Yellow Tea Tmall flagship store, and at the same time set up a physical store in Chabo City. It is estimated that the annual transaction volume will be more than 654.38 billion yuan after it is put into production.

At present, according to the planning idea of tea culture street, the planning and construction of supporting facilities such as tea culture experience hall, tea culture museum and vegetarian street are in full swing and will be completed by the end of this year.

At present, Yueyang Tea Expo City has been included in the Sheng 'an Temple Scenic Area of Tea Expo City and included in the key tourist routes planned by the Municipal Tourism Bureau. As the main venue of the 2nd Yellow Tea Culture Festival in China (Yueyang) on 20 15, Chabo City held tea contests, tea art exhibitions, tea fairy, tea fairy, tea fairy, tea fairy, tea fairy, tea fairy, tea fairy, tea immortals, tea immortals, tea immortals, tea immortals and so on. Healthy life and vitality yellow tea? A series of large-scale activities such as the thousand-person long-distance running and the first Nanhu Shengan Temple Fair Tourism and Culture Festival in Yueyang.

In order to prosper Yueyang's tea culture, improve the city's taste and further enhance the city's cultural heritage, such activities will be carried out frequently in the future. And rely on it? Five one projects? (a book, a play, a song, a museum, a note), to create a key recommended scenic spot of Yueyang tourism culture.