E-commerce network marketing all-round management actual combat course outline (the most comprehensive e-commerce network marketing course system in China)No. Course module main course outline 1 e-commerce network marketing core and diagnostic weapon 1, seven misunderstandings that hinder the growth of enterprise e-commerce network marketing performance 2. The essence and core content of e-commerce network marketing 3. The operation process of online marketing ensures the steady improvement of sales performance. 4. Interpret the pure profit network marketing management system. 5. Explain in detail 1 17 the diagnostic index of the net profit radar-the network marketing diagnostic physical examination system, which comprehensively and accurately scans the e-commerce network marketing loopholes: (1) e-commerce network marketing positioning diagnosis-profit model positioning, network market positioning and network promotion positioning diagnosis;
(2) Diagnosis of network marketing promotion (SEO, SEM, etc. )-judge the number of channels to obtain the target customers with the strongest purchase intention at low prices.
(3) Diagnosis of e-commerce marketing websites (online stores)-Five criteria for judging that websites have powerful marketing functions: the means to make more target customers trust you and actively consult, buy or leave their information.
(4) network customer service diagnosis-network customer service has professional level and tools to guide customers to buy quickly and improve the purchase rate.
(5) Online sales diagnosis-measuring the online sales staff's mastery of ways to increase the per capita purchase of customers and keep buying.
(6) E-commerce network operation management diagnosis-the key link to determine the performance of e-commerce network marketing, key indicators 2. E-commerce network marketing positioning system and practical tools 1, strategies and skills for enterprises to design low-risk and quick-profit marketing models in e-commerce network marketing (analysis, selection and integrated application of profit models such as B2B/B2C/B2B2C/B2C2C/OTO) 2. Enterprises can quickly identify the core competitiveness positioning of enterprises and products in the online market by using three-dimensional positioning method. 3. Traditional enterprises and e-commerce enterprises use positioning methods and traditional marketing funds to achieve low-risk online market profits. 4. How to use online marketing tools to quickly, accurately, comprehensively and deeply analyze the habits, behaviors and psychology of target customers. Do a comprehensive and in-depth market survey. How to skillfully use online marketing positioning tools to accurately locate and effectively promote keywords 3 according to the habits of target customers. Marketing website (online shop) construction and practical essence of network marketing planning 1, analyzing excellent cases of e-commerce marketing website 2. Explain in detail the essential elements and tools of e-commerce marketing website 3. Five criteria of e-commerce marketing website (online shop) planning (1) How to make a website (online shop)
(2) How to make customers recognize and trust websites and products?
(3) How to temper and identify the interests of customers, so that customers can't refuse.
(4) How to make products have absolute cost-effective advantages over competitors?
(5) How to make the website (online shop) become an excellent salesperson who is on duty 24 hours a day, without spending money or effort, and the performance will be improved by 30% immediately. 4. The skills of e-commerce network marketing planning must be killed. 4. Website (online shop) to promote practical methods 1, SEO site optimization encyclopedia, get a free ranking with twice the effort. 2. The essence of 2.SEO off-site optimization practice, quickly get free rankings and save network promotion costs. 3. SEM search engine marketing operation skills of Baidu certification standard (keywords, creativity, Baidu background operation, cost control skills). 4. Quick and effective operation guide for EDM email marketing. 5. How to achieve small input and large output in Weibo marketing? 6. Integrated marketing (Baidu platform free marketing, forums, QQ, videos, activities, etc. ) .7. How to widely distribute and promote with help? Quickly establish a large number of online channels 8. Other promotion methods (online advertising, free promotion by search engines) 9. How to make traditional enterprise marketing integrate online marketing and quickly realize the interactive multiplication of online and offline sales performance 5. Efficient operation guide for online customer service and online sales 1. How to choose and plan efficient online customer service tools II. Master the key points of online customer service control. Steadily improve the efficiency and benefit of customer consultation; 3. Design and make efficient online customer service tools to quickly improve the consulting efficiency; 4. Three-step guidance method to quickly obtain the real information of customers; 5. Eight-step efficient telephone sales consultation; 6. Consulting sales skills and "FABE" sales rules-exploring the essence of customer needs, closing skills and online sales practice; 7. How to use powerful sales force to temper sales words and quickly improve the sales turnover rate 8. How to use e-commerce network marketing to double the sales performance of traditional enterprises quickly? Create an efficient e-commerce network marketing operation management system 1. How to design an efficient network marketing process II. How to formulate quantitative indicators of network marketing process control that encourage competition and get reasonable evaluation 3. How to reasonably decompose the network marketing objectives, control the key links and indicators that affect performance, and ensure the improvement of network marketing performance. 4. How to analyze the various process and result indicators of online marketing, and steadily improve the ROI (output-input ratio). 5. Establish and manage the network marketing team and build a strong network marketing team. 6. Guide the writing of an effective and comprehensive online marketing plan. 2. Internet marketers.
The technical points of the main courses are as follows: 1. How to analyze the domain name redirection, the space selection of free promotion test, the selection of marketing website 1 website under construction and online store (or mall) server?
Skills of domain name selection, analysis and redirection of websites and online stores (or shopping malls) 2 Technical points of marketing websites and online stores (or shopping malls) Planning and operation ideas and methods of demand analysis of websites and online stores (or shopping malls).
The overall layout, navigation and sub-navigation settings of websites, online stores (or shopping malls).
Design principles of user experience/implementation methods of website functions 3 Technical points of building marketing websites and online stores (or shopping malls) Technical points of SEO optimization in search engines.
Three elements of website and online shop (or shopping mall)/website open source program /SEO basic principle/page size optimization setting/static page /URL standardization/absolute address processing method/four-word rule /nofollow tag writing method/website map making and submitting method to search engine/website source code SEO optimization/anchor text making key points, such as robots file setting principles and methods. 4 free open source programs for website construction and practical methods for Dedecms website construction.
Practice of Wordpress website construction II. SEO Optimization Course 5 Network Marketing Positioning Website Target Group Positioning/How to Write Profit Model Scheme
Website, online store (or shopping mall) core keyword positioning 6 SEO key knowledge points seo tools application /SEO data monitoring and analysis to find out website positioning problems and optimize/identify promotion problems/network operation loopholes and make up for and optimize them 7 skills of selecting accurate keywords and keyword layout/keyword selection skills/keyword density setting 8 website content planning and soft writing methods Network editing skills and practice/original soft writing skills.
Soft-text Collection/Soft-text Operation and Guidance 9. Skills to quickly build an external link system and improve the weight of websites Basic knowledge of external links/methods to find external link resources.
External chain publishing platform/external chain construction strategy/external chain peripheral knowledge/external chain case explanation 1 1 target keyword optimization process and practical steps.
Excellent cases explain classified information, directories, wiki, maps 12 long tail keyword optimization strategies and skills to obtain a large number of high-quality traffic.
How to quickly get the ranking of long tail keywords
Long tail keyword system optimization practical skills 13 SEO optimization practical strategies SEO optimization strategies for independent websites and online stores (or shopping malls)
Website, Online Shop (or Mall) Planning Based on SEO
The use and construction of the station group; Exclusive ranking technology
Optimization strategy of enterprise and platform websites and online stores (or shopping malls) 14 SEO project management and planning skills SEO and operation planning methods of websites and online stores (or shopping malls)
How to do a good job in SEO strategy planning of large websites and online stores (or shopping malls) III. Scanning electron microscope
Sem Steps and Essentials of Bidding Promotion Course/KOOC-0/5 SEM Concepts and Essentials/Grasping the Most Affordable Exhibition Place/Using Funnel Principle/KOOC-0/6 Bidding Promotion Skills to Determine Accurate Targets/Planning and Promoting Products/When and Where to Promote the Most Economical and Efficient/Product Selling Point Refining Method/Setting Target Budget Scientifically/KOOC-0/7 Bidding Promotion Effect Analysis Method Industry Objective Attribute Analysis Skills/ Research tool of target population characteristics/comparative method of industry launch characteristics 18 Steps and methods of formulating bidding promotion scheme; Selection of high-quality and low-price keyword skills/writing method of promotion scheme planning/Setting and optimizing promotion units to maintain high-quality accounts.
Creative and advertising language creation points/account setting skills 19 bidding promotion online implementation points submission steps; Pass the audit skills; Statistical methods and skills of monitoring adjustment method 20 to improve effect evaluation skill data; Key points of data analysis; Adjust and optimize the key points 2 1 high-efficiency network alliance concept promotion secret network alliance; Using network alliance to grasp the skills of maximizing the profits of repeat customers/the method of obtaining new customers by using network alliance; Universal budget principle; Promotion of project determination methods; Key points of material production; Online implementation steps; Effect evaluation method 4, network integrated marketing promotion course 22 QQ marketing fission communication skills QQ group establishment principle; The method of QQ marketing
Formulation of QQ marketing content 23 Weibo marketing realizes chain communication Weibo marketing method/enterprise Weibo operation process/microblog promotion method 24 soft text marketing four or two types of soft text; Writing method of soft text
Publish soft articles; Expand the soft text effect 25 forum marketing word-of-mouth communication skills forum collection; Writing skills of forum articles
The method of following posts; Moderator relationship maintenance 26 blog marketing to achieve multi-level communication effect blog marketing strategy/blog ranking skills/blog content acquisition 27 mailbox marketing efficient transformation skills mailbox implementation step 1: collect high-quality target customer email addresses.
Writing skills of email content; Monitoring and optimization methods of mail effect 28 classified information websites accurately promote 58 cities; Gigi. Com wait a minute. Com people's network; Industry Platform/Portal 29 My Skills Baidu Encyclopedia Baidu Products; Baidu library; Baidu Post Bar; Baidu Experience 30 Q&A Platform cleverly guides consumption Baidu knows; Search and ask; Tianya question and answer; Sina Aiwen 3 1 virus marketing set off a hot e-book marketing communication; Video marketing; Event marketing 32 enterprise network marketing plan formulation strategy and implementation plan enterprise network marketing plan formulation strategy;
Steps and key points of making enterprise network marketing master plan;
Specific methods of making enterprise network marketing plan and its implementation plan 3. Taobao Tmall Operation Promotion Class
Curriculum outline of real online shop operation management
Overview of module points 1. The similarities and differences between operation and planning e-commerce marketing and traditional marketing 1. How can we find a breakthrough in online shopping now?
2. Similarities and differences between e-commerce marketing and traditional marketing. focus
One of the factors that determine the conversion rate of online stores and commodities: positioning 1, analysis of the core points of online store operation management.
2. Five factors that determine the conversion rate of online stores and commodities.
3. Identify products with high gross profit and easy promotion by three-dimensional positioning method (product positioning, price positioning and promotion positioning).
4. What type, style and price of products are most likely to cause explosions? focus
The second factor that determines the conversion rate of online stores and commodities: how to plan customer interest points 1, the definition of customer interest points and its influence on the conversion rate.
2. How to identify the interests of customers?
3. How to write and use customer interest points?
The third factor that determines the conversion rate of online stores and goods: how to improve the credibility of stores and babies 1, and the influence of the credibility of stores and babies on the conversion rate.
2. What are the aspects of store and baby credibility?
3. How to improve the credibility of stores and babies?
The fourth factor that determines the conversion rate of online stores and commodities: how to plan the cost-effective advantage of 1 and how to sell an apple from 0.5 yuan to 1 10,000 yuan.
2. What is the product value?
3. How to fully tap the explicit and implicit value of products and improve the gross profit margin of products? The fifth factor that determines the conversion rate of online stores and commodities: how to improve service quality and convenience? 1. What are the aspects of service quality and what is the impact on the conversion rate of store treasures?
2. What are the aspects of convenience and what is the impact on the conversion rate? 2. Focus on promoting drainage.
Online shop free promotion skills 1, Taobao search, category search optimization skills;
(1) Explain in detail the factors that affect the search ranking.
(2) Keyword screening and title optimization skills
(3) Category selection and optimization skills
(4) Baby settings: window recommendation, mobile phone details page, shelf time, category relevance, baby video.
2, Taobao official activity skills (daily specials, free trials, store clearance, finding good goods: big data personalized customized push, Taobao second-hand: special shopping, spike activity skills: snapping at night, starting from one yuan, etc. )
3. Operation skills of in-store promotion activities: (You can increase the display of store treasures at many traffic portals of Taobao, such as categories, topics, markets, etc. );
(1) Improve popularity ranking skills (brush popularity: IP/PV, improve popularity ranking): gold coin marketing (sign in and send gold coins); Micro group (popularity award); Praise and courtesy; Taobao trial; Send it when it is full; Shopping cart marketing; Red envelopes (for collection, more than two treasures in Jianghu policy)
(2) Skills to improve sales ranking: gold rush marketing (gold rush for money-discount, competition, time slot), shopping cart marketing, full delivery, limited time discount, micro-group (popularity award), coupons, red envelopes (after purchase), cash back, praise and courtesy, Taobao trial.
(3) Shop template settings-preferential activities, shop recommendation, new product listing and free trial in the store are set in the navigation bar of the home page (old customers brush lottery tickets, send movie tickets, send e-books and send music CDs)-to enhance popularity ranking, sales ranking and shop ranking (theme, market and category).
(4) All kinds of promotional activities on the details page are displayed below the main picture of the baby.
(5) Customer interaction: voting, buyer show-enhancing popularity ranking and promoting sales.
(6) Member relationship management skills: classification of buyers (purchase amount and transaction times) Second, pay attention to promotion and drainage.
Tips for free promotion of online stores 4. Skillfully using consumer protection service to improve traffic skills: quality commitment, return commitment (7+), damaged delivery, designated express delivery, arrival commitment, free exchange and free delivery-increase exhibition entrance, improve traffic and promote transformation.
5. Skills of using baby labels to increase traffic: new products (15 days), gold medal sellers, Tmall, 7+, worry-free return (sellers bear transportation insurance), country of origin, QS certification, manufacturer authorization, public welfare baby, exclusive price of mobile phones (the more orders, the better)-increase exhibition entrance, improve traffic and promote transformation.
6, wireless marketing skills: micro-Amoy, exclusive price of mobile phone, exclusive price of scanning code, wireless package, membership card, membership card relationship management II, promotion and drainage focus
Online shop paid promotion skills 1, the relationship and key between promotion positioning and conversion rate.
2. Taobao cultivates marketing skills.
(1) The relationship between Taobao and train flow and conversion rate
(2) What is the real principle and key of Taobao training?
(3) How can Taobao training produce more with less input?
(4) How to determine the poster appeal content of Taobao training?
(5) How to reduce the promotion cost of through train and improve the conversion rate?
(6) How to use the through train to achieve the effect of the activity platform?
(7) Key points of mobile phone through train promotion
3, drilling exhibition marketing skills
(1) principle of drilling and spreading and its application scope.
(2) Input-output calculation method of drilling and exhibition.
(3) How to use the drill show to achieve the effect of doing activities.
4. Alibaba Mom Taobao Alliance Promotion Skills 3. Data analysis store operation analysis:
Data analysis tools-quantum constant path and data cube 1, the role of data analysis tools
2. Understanding and application of quantum constant channel and baby thermometer.
3. Understanding of Data Cube and its application in operation and promotion. 4. Wuhan University Education Class
Professional code recognized by the Examination Center of the Ministry of Education: B0203 14.
Main course catalogue
(1- 14 Sales management training courses can be taken separately in subsequent courses as required. )No. Course Code Course Name Credit Remarks A The core concepts and diagnostic tools of network marketing are not included in the course of Master's Certificate in Network Marketing of the Ministry of Industry and Information Technology, and the positioning system and practical tools of network marketing are not included in the practical essence of C marketing website construction. D All practical methods of network promotion are ignored: 1 03708 Outline of Modern History of China II. Eligible students can be exempted from the examination of 2 03709 Introduction to the Basic Principles of Marxism 4 3 000 15 English (II) 1 4 0005 1 Computer Application 30052 Management System. The application of computer in the system (practice) 1 5 00043 Introduction to Economic Law (finance and economics) 4 Take part in the examination of the online student aid process, and the final examination score can be increased by 1 5, 6 00 149 International Trade Theory and Practice, 671051. China sales director/manager professional level certificate course 8 * 10500 market research and sales forecast 4 9 1050 1 sales channel management 4 10 * 105 16 sales customer management 416.
Practice course of all-round management of e-commerce network marketing
E-commerce network marketing all-round management actual combat course outline (the most comprehensive e-commerce network marketing course system in China)No. Course module main course outline 1 e-commerce network marketing core and diagnostic weapon 1, seven misunderstandings that hinder the growth of enterprise e-commerce network marketing performance 2. The essence and core content of e-commerce network marketing 3. The operation process of online marketing ensures the steady improvement of sales performance. 4. Interpret the pure profit network marketing management system. 5. Explain in detail 1 17 the diagnostic index of the net profit radar-the network marketing diagnostic physical examination system, which comprehensively and accurately scans the e-commerce network marketing loopholes: (1) e-commerce network marketing positioning diagnosis-profit model positioning, network market positioning and network promotion positioning diagnosis;
(2) Diagnosis of network marketing promotion (SEO, SEM, etc. )-judge the number of channels to obtain the target customers with the strongest purchase intention at low prices.
(3) Diagnosis of e-commerce marketing websites (online stores)-Five criteria for judging that websites have powerful marketing functions: the means to make more target customers trust you and actively consult, buy or leave their information.
(4) network customer service diagnosis-network customer service has professional level and tools to guide customers to buy quickly and improve the purchase rate.
(5) Online sales diagnosis-measuring the online sales staff's mastery of ways to increase the per capita purchase of customers and keep buying.
(6) E-commerce network operation management diagnosis-the key link to determine the performance of e-commerce network marketing, key indicators 2. E-commerce network marketing positioning system and practical tools 1, strategies and skills for enterprises to design low-risk and quick-profit marketing models in e-commerce network marketing (analysis, selection and integrated application of profit models such as B2B/B2C/B2B2C/B2C2C/OTO) 2. Enterprises can quickly identify the core competitiveness positioning of enterprises and products in the online market by using three-dimensional positioning method. 3. Traditional enterprises and e-commerce enterprises use positioning methods and traditional marketing funds to achieve low-risk online market profits. 4. How to use online marketing tools to quickly, accurately, comprehensively and deeply analyze the habits, behaviors and psychology of target customers. Do a comprehensive and in-depth market survey. How to skillfully use online marketing positioning tools to accurately locate and effectively promote keywords 3 according to the habits of target customers. Marketing website (online shop) construction and practical essence of network marketing planning 1, analyzing excellent cases of e-commerce marketing website 2. Explain in detail the essential elements and tools of e-commerce marketing website 3. Five criteria of e-commerce marketing website (online shop) planning (1) How to make a website (online shop)
(2) How to make customers recognize and trust websites and products?
(3) How to temper and identify the interests of customers, so that customers can't refuse.
(4) How to make products have absolute cost-effective advantages over competitors?
(5) How to make the website (online shop) become an excellent salesperson who is on duty 24 hours a day, without spending money or effort, and the performance will be improved by 30% immediately. 4. The skills of e-commerce network marketing planning must be killed. 4. Website (online shop) to promote practical methods 1, SEO site optimization encyclopedia, get a free ranking with twice the effort. 2. The essence of 2.SEO off-site optimization practice, quickly get free rankings and save network promotion costs. 3. SEM search engine marketing operation skills of Baidu certification standard (keywords, creativity, Baidu background operation, cost control skills). 4. Quick and effective operation guide for EDM email marketing. 5. How to achieve small input and large output in Weibo marketing? 6. Integrated marketing (Baidu platform free marketing, forums, QQ, videos, activities, etc. ) .7. How to widely distribute and promote with help? Quickly establish a large number of online channels 8. Other promotion methods (online advertising, free promotion by search engines) 9. How to make traditional enterprise marketing integrate online marketing and quickly realize the interactive multiplication of online and offline sales performance 5. Efficient operation guide for online customer service and online sales 1. How to choose and plan efficient online customer service tools II. Master the key points of online customer service control. Steadily improve the efficiency and benefit of customer consultation; 3. Design and make efficient online customer service tools to quickly improve the consulting efficiency; 4. Three-step guidance method to quickly obtain the real information of customers; 5. Eight-step efficient telephone sales consultation; 6. Consulting sales skills and "FABE" sales rules-exploring the essence of customer needs, closing skills and online sales practice; 7. How to use powerful sales force to temper sales words and quickly improve the sales turnover rate 8. How to use e-commerce network marketing to double the sales performance of traditional enterprises quickly? Create an efficient e-commerce network marketing operation management system 1. How to design an efficient network marketing process II. How to formulate quantitative indicators of network marketing process control that encourage competition and get reasonable evaluation 3. How to reasonably decompose the network marketing objectives, control the key links and indicators that affect performance, and ensure the improvement of network marketing performance. 4. How to analyze the various process and result indicators of online marketing, and steadily improve the ROI (output-input ratio). 5. Establish and manage the network marketing team and build a strong network marketing team. 6. Guide the writing of an effective and comprehensive online marketing plan.
6. Sales Skills Course
Bachelor's degree training course in sales skills and sales management
Professional code recognized by the Examination Center of the Ministry of Education: B0203 14.
Main course catalogue (7- 13 sales management professional level certificate course introduced by Harvard University, the original translation textbook of first-class business schools such as Yale University)No. Course Code Course Name Credit Remarks 1 03708 Outline of China Modern History 2 meets the exemption conditions 2 03709 Introduction to the Basic Principles of Marxism 4 meets the exemption conditions 3 000 15 English (2)/kloc Eligible can be exempted from examination 4 0005 1 Application of computer in management system 3 Eligible can be exempted from examination 00052 Application of computer in management system (practice) 1 Eligible can be exempted from examination 5 00043 Introduction to Economic Law (finance and economics) 4 You can take the examination of online student assistance process (test score plus 15 points) 6 006. 5438+049 International Trade Theory and Practice 6 can participate in the online assessment of the student-aid process (test score plus 15) 71051sales team management 6 China sales director/manager course. Wuhan university degree course 8 * 10500 market research and sales forecast 4 China sales director/manager course, Wuhan university degree course 9 1050 1 sales channel management 4 China sales director/manager course, Wuhan university diploma course10 *105/kloc. Wuhan University Diploma Course/KOOC-0/05/KOOC-0/7 Sales Customer Management (Central Wuhan University Diploma Course/KOOC-0/0504 Inter-organizational Sales (Practice) 2 China Sales Director/Manager Course, Wuhan University Degree Course/KOOC-0/0505 Sales Risk Management 4 China Sales Director/Manager Course, Wuhan University Degree Course/KOOC-. 0506 Sales Risk Management (Practice) 2 China Sales Director/Manager Course, Wuhan University Diploma Course 13 10507 Logistics and Supply Chain Management 6 China Sales Director/