The key is the idea of selecting products:? After the initial signs of the product broke out, it joined the market segment before many competitors found it. So how to capture these products quickly? (Don't worry, the selection tools will be shared at the end of the article). Many times a product can't be made because time has passed and the product life cycle has come to an end, such as too many competing products, too many competitors' listing audits, or the product has entered a price war or the profit is very low. Product life cycle is actually a very important concept in traditional marketing, which helps enterprises to formulate products and marketing strategies. Amazon's application helps us to judge whether the product has room for development, but many people ignore this.

My thoughts on product selection:

The market capacity is not very large, so I am really not afraid, because the profiteering period of Amazon products is generally only about 3-9 months. They all seize the opportunity to do the middle and early stages. To be honest, I have never seen every data such as keyword search volume and estimated sales volume with software. It is really inappropriate to spend too much time doing too much technical analysis, otherwise it is easy to miss the opportunity.

I only look at the key data and see whether the product reviews are growing rapidly, so I can determine whether there are signs of product outbreaks, because reviews are the core of Amazon's orders, and the rapid growth of reviews means that there has been some sales support recently. On the contrary, I don't have to be too obsessed with sales ranking (bestseller ranking). On the one hand, it changes greatly, on the other hand, it ranks high and is concerned by tens of thousands of sellers. If you want to find the next explosion, you must look at something that is now underestimated or less conspicuous. I can tell you that even if the sales ranking of large categories exceeds 10000, there is still a chance to get angry. The range from 500 to 65,438+00,000 is ideal. After finding the target product and confirming that there are not too many competitors and audits, we will send the product to the FBA shelf for evaluation in the shortest time.

Maybe everyone will think that many comments are false, which is undeniable, but relatively speaking, the cost of selling fake goods is lower. Some merchants can brush 50 sales every day when they go public, which supports the sales ranking to a very high level. Therefore, if they focus too much on the sales ranking, they may be more prone to misjudgment, which will greatly affect everyone's analysis of the market. So I will pay more attention to the changes in review. Moreover, the false comments have actually been deleted by Amazon, and the intensity is getting bigger and bigger, and the reference of the comments will only get higher and higher.

Finally, share a free selection tool:

Many people think that choosing products is like looking for a needle in a haystack or watching others sell fire. In fact, finding potential products is nothing more than the best seller Top 100 and the newly released Top 100 on Amazon, but these products are concerned by tens of thousands of sellers and the competition is very strong. Or use some software or go directly to Amazon official website to search, but in the face of massive data, it often takes a lot of time to analyze and compare to find the goods of 1.

Through AMZ Big Data (amzbigdata.cn), you can view the top 400 products of Amazon's product reviews in various categories every 10 day. I believe everyone knows that product reviews are very important in Amazon and are the core of orders. The sharp increase in product reviews in a short period of time shows that this product has exploded rapidly recently, and consumers have heated discussions, which may also be a product recently promoted by big sellers. Probably the next explosion.

This is a new product selection channel or entry point. I hope you can find more product opportunities in less time.