1. When did you start writing your mba thesis?
Mba Teaching Link: Course+Thesis
Thesis opening conditions: full credits, other conditions: internship, etc.
Suggested time: the sooner the better, the topic can be started as soon as the course is over, and the topic can be started!
2. Characteristics of the paper
Mba thesis: using the knowledge learned during mba to solve practical problems
(1) practicality (instructive to practical problems)
(2) Advanced nature (reflecting advanced management ideas at home and abroad, a relatively new field)
(3) Innovation (innovative problem-solving ideas)
(4) Theoretical significance (not pursuing)
Readers of the thesis: lecturers, national defense committees, business leaders and teaching committees.
3. Thesis topic selection
Find problems from work (classmates at work)
Example 1: shortcomings in work
Example 2: Refinement of work content
Find problems from practice (students who are not working)
Observe with doubt
Describe this phenomenon
raise a question
The overall discussion process of the paper
The general idea of the paper
Find the problem > propose the solution > solve the problem and analyze the effect.
4.4. Main contents of MBA thesis:
Internal and external environment of enterprise
Competitive situation analysis
exist problem
Analysis of factors to solve problems
solution
Implementation of the plan
Achieve results
5. Title and outline of the paper
Avoid digression
Not too big.
Analysis of a certain field of China securities industry
Not too small
Evaluation of management effect of development team in financial software development enterprises
2-3 concepts
Establishment of Customer Service Platform for Mobile Communication Company
Avoid too many modifiers.
Human resources of Anhui Branch of China Construction Bank during the period of shareholding system reform.
Avoid being academic
Research on dynamic game model in talent recruitment
Make a three-level outline before writing.
Thoughts reflected in the outline
Chapter arrangement: generally 5-6 chapters.
Chapter Title: Personalized and Unique Functions.
Example:
Mediocrity: Analysis of Channel Construction Elements
Distinction: the key element of plane channel construction
6. Examples of several paper outlines
At present, mba has four main directions:
Strategy, human resources, information management, finance and finance
Other optional directions:
Marketing, production and operation, logistics, etc.
The original idea: a development zone has been built for several years, but it has found the effect of attracting investment.
Optional topic: development strategy choice of development zone
Suggested outline:
1. Analysis of internal and external environment of development zone
2. Outstanding problems in the development process
The environment is unfavorable, the industrial orientation is unclear, and the investment attraction is weak.
3. Problem analysis, factor analysis
4. Solutions (multiple solutions, preferences)
5. Strategy implementation with electronics and environmental protection as the main direction (how to get the problem?
7. Conclusion
Creativity: How do online schools conduct marketing?
Topic: Research on the Construction of Marketing Channels for Distance Education
1. Analysis of the present situation of enterprise management
2. Competition analysis in distance education
Analysis of the present situation and competitive situation of distance education (five-force model)
3. Problems in the operation of online schools
Many problems, the main problem is marketing channels.
4. Channel construction concept based on middle school.
5. Main problems and risks needing attention in the implementation process
6. Conclusion