Communication is the lifeline of management.

Communication is an important means of information exchange and the lifeline of management. It is like a bridge, connecting different people, different cultures and different ideas. Good and effective communication can make both sides fully understand and reach a consensus. Management communication is an extension of the concept of communication, including not only communication between individuals, but also communication between groups and between superiors and subordinates. As a manager of a department or organization, most of the decision-making affairs made every day revolve around the core issue of communication. It is an important management tool. The application of this tool can make the management process of the unit smoother and the information exchange more sufficient, so as to achieve the management goal efficiently.

The new central collective leadership and the new government pay special attention to the role of communication. The most prominent feature of being in power is "people-oriented", which fully embodies "humanistic care". Adhering to "people-oriented" means paying attention to people's livelihood, observing people's feelings, respecting public opinion and safeguarding civil rights. It is necessary to always care about the people's sufferings, always keep the people's warmth and coldness in mind, effectively solve the vital interests of the people, especially the disadvantaged groups, worry about the people's urgency, think about what the people think, and truly achieve "power for the people, affection for the people, and benefit for the people."

External communication: creating a good business environment

The era we live in is an era in which people, organizations and countries are getting closer and closer. Every organization has extensive contacts with other organizations and individuals. Only when the operation is done well can there be a good space for survival and development. An organization can only function well if it is in a good state of public affairs. Henry of America? Ford once said: As the chairman of Ford, I warned myself that we must establish a harmonious relationship with all walks of life and not be powerless in communication. It can be seen that a successful manager must have strong communication skills. Let's take a look at the story of successful manager Echo.

Before the age of 25, Iacocca, who was famous all over the world for saving Chrysler, was just an ordinary engineer who was silent all day. Iacocca's chance to change his destiny is that he has learned a seemingly simplest skill-communicating with people. At the age of 25, he attended a "communication skills training course" sponsored by a training institution in Calci, which became the starting point for him to rewrite himself. This communication ability later became Iacocca's "magic weapon", so that some people say that he saved Chrysler with one mouth. When Eco became the president of Chrysler, Chrysler was famous for its low-quality products, high debt, no loans and overstaffed people. After he was ordered in a crisis, he listened to the opinions of employees and improved their morale; Ask customers to feedback the problems of this product and collect information; Lobbying inside and outside Congress, activities between government departments. Iacocca attacked everywhere, divided his forces, and his communication in many aspects received miraculous results: those members of Congress who had strongly opposed government guarantees were silent, and the government changed its original intention and adopted a cooperative attitude of actively providing guarantees. The loan of $654.38 billion mysteriously fell from the sky, allowing Chrysler to develop several new cars that meet the market demand in one fell swoop. 1982 turned losses into profits, and 1983 earned more than 900 million dollars, creating the most profitable year in the company's history. Echo suddenly became famous all over the world.

In today's society, the slogan of "building industry brands" can be seen everywhere. Jinan traffic police, for example, has become a brand in traffic police and established a good image in society. For an enterprise, the customer is God, the corporate image is created externally, and the quality of employees is grasped internally. An enterprise will stop operating without customers; For state organs and units, the people are God, and the interests of the people are no small matter. Without a good social image, people will be dissatisfied. Completely solve the problem that the yamen's style of work is difficult to enter, the face is ugly, and things are difficult to handle. The external communication of an organization is two-way. On the one hand, it obtains public opinion to adjust and improve itself, on the other hand, it spreads it to the outside world, so that the public can know and understand themselves and realize two-way communication of opinions, so as to operate better. Therefore, if an organization wants to establish a good social image and create a good business environment, it must communicate with the outside world in various ways.

Internal communication: improving organizational combat effectiveness

External communication is not enough for a successful organization. There is a simple reason. Productivity comes from within the organization, especially from people within the organization. Whether internal communication is good or not is related to the morale of employees in the organization, affects organizational efficiency, and then affects productivity and productivity. Therefore, it is necessary to establish communication and exchange channels within the organization and make them unimpeded.

2 1 century, China entered a new development stage of building a well-off society in an all-round way and accelerating socialist modernization. The international and domestic situation has undergone profound changes. Internationally, the trend of world multipolarization and economic globalization continues to develop in twists and turns, and anti-China forces in the West have stepped up their ideological infiltration into China. Western cultural capital, cultural transactions and cultural values invade our minds all the time. From the domestic perspective, China's social and economic components, organizational forms, employment methods, interest relations and distribution methods are increasingly diversified, people's independence, selectivity, variability and differences are further enhanced, and social thoughts are unprecedentedly active. This requires our organizers to often go deep into places where contradictions and hot spots are concentrated, be good at finding and solving ideological problems in the concrete practice of production, operation and construction, and persist in solving ideological problems and practical problems.

(1) Building a sense of ownership through communication: When electronic communication systems are spread all over the world, it is still easy for us to shut ourselves in the room and contact the outside world. But it is not enough to establish interpersonal communication just by a few emails or faxes. In this fast-paced world where everyone claims that "I don't have time", we must not forget that we should also have emotional communication while adopting high-tech communication means. Organizations that lack communication forget a truth: only the people are the driving force to create history. It will make employees feel separated from their own organizations, abandoned and lonely. Employees can't establish a close relationship with the organization because they don't know the situation of the organization. They hold the idea that it's none of their business, and they become monks day by day. It is precisely because of this lack of sense of ownership that the dedication of employees has decreased. Most employees are eager to keep close contact with the organization. They hope that the relationship with the organization is more than just payroll and benefits. They need to be "people in the circle". They expect to get a special feeling of combination from frank communication. Therefore, through communication, employees can be familiar with their work; Through communication, employees can speak freely and make them feel valued; I am the owner of the enterprise, and I want to contribute to the enterprise. Through communication, employees will take the initiative to undertake obligations rather than just obey orders. According to the survey, experts believe that if employees are spiritually satisfied, their work will be more effective. In other words, through communication, employees can be masters of their work, and their work will be more motivated. Practice has proved that excellent managers pay more attention to employees' real feelings and subjective experiences. In other words, what kind of management is essential is not very important for an excellent manager. What matters is right or wrong. He can make his subordinates think that he is an excellent manager. If the personal experience of subordinates makes him feel the support and attention of superiors, and makes him feel that everyone has great value to the company, then employees may respond positively to superiors. On the other hand, if they feel discriminated against by their superiors, especially the actual experience makes them feel that they have not got their personal dignity and personal value in the organization. Then they will take a negative attitude towards their superiors. Respect is an indispensable part of people's spiritual needs. A respected person and a disrespected person are very different in mental state and working energy. Respected people often have a sense of warmth and belonging, which will greatly stimulate their enthusiasm and enthusiasm.

Third, how to communicate effectively in management

In the process of managing people, it is necessary to use communication skills to resolve different opinions and opinions and establish * * * knowledge. When * * * knowledge comes into being, the charm of career will naturally be manifested in the cultivation of good communication skills and interpersonal relationships, which are not all innate. The superior needs to give orders, and the subordinate needs to ask for instructions and report. With the expansion of enterprise scale, communication plays an increasingly important role in management. To do "people" business, we must learn effective communication skills.

First of all, to correctly understand the meaning of communication, communication is the transmission of information, that is, if the information is not transmitted to the recipient, it means that communication has not happened. On the other hand, in order to communicate successfully, information not only needs to be transmitted, but also needs to be understood. If you show a professional shorthand manuscript to someone who has never learned shorthand, it is not communication. In other words, communication is the transmission and understanding of information. The perfect communication effect is that the information between the sender and the receiver is not attenuated, that is, the information is completely consistent. However, unlike tangible materials, information cannot be completely transmitted. In the process of communication, only some symbols, such as language, body movements and expressions, are transmitted, not the information itself. Communication is actually a process of translation. The sender first translates the intention into symbols, and then the receiver translates the symbols back. Because everyone's "information-symbol" system is different, the understanding of the same symbol is often different. In this way, there will often be incomprehension and even misunderstanding between superiors and subordinates. However, many managers don't realize this and think that if they express this way, the other party will "translate" the same meaning, but this will often lead to many communication problems. In communication, there are often several wrong views. The most common is, "I told him, so I communicated with him"; Or "I told them, but they didn't understand me!" " "In fact, language itself does not have meaning, and translation still has a process. So in the process of communication, we must make sure that the other party really understands what he means.

In addition, some people think that good communication means that both parties reach an agreement, rather than accurately understanding the meaning of the information. You can often see two people quarreling. Good communication means that both sides understand each other and reach an understanding. But it is often because someone is particularly tough and can't listen to other people's opinions. In order to avoid quarreling, the other party has to say "You are right, I agree with you". This kind of communication is actually the most dangerous, because it seems that a knowledge has been achieved, but there will be many problems in actual implementation, and because of poor communication between the two sides, they may try their best to avoid it in the future. Over time, the problem will "freeze" and it may be too late to solve it.

There is also a view that "there will be communication only when I want to communicate." Have you ever seen a nervous speaker? Look at their hesitant steps or rigid bodies, which have already revealed their inner tension. To be sure, this is definitely not what they want to communicate with others, but it is unconsciously exposed. Many people have feelings. When you don't like someone, although you try to hide it, the other person can still feel it. This is because some of your little actions have exposed your thoughts. Therefore, we should seize any opportunity to learn. Here are some codes of conduct for effective communication:

1. Confident attitude Generally speaking, people who are quite successful in business don't go with the flow or follow Nuo Nuo, but they have their own ideas and styles, but they seldom yell at others, insult others or even argue with others. They know themselves very clearly, and they have confidence in themselves. Their similarity is self-confidence and they have a happy life. Confident people are often the best communicators.

Second, be considerate of other people's behavior.

This includes "understanding each other" and "expressing yourself". Understanding means putting yourself in others' shoes and understanding their feelings and needs. When we want to show consideration and care for others in the process of running the cause of "people", we must put ourselves in others' shoes. Because of our understanding and respect, the other party is relatively considerate of your position and goodwill, so make a positive and appropriate response.

Third, prompt the other party appropriately.

If the reason of contradiction and misunderstanding comes from the forgetfulness of the other party, our tips can make the other party keep its promise; On the other hand, if the other party intends to break his promise, it means that we have not forgotten things and hope that the other party will keep its promise.

Fourth, tell each other directly and effectively.

When sharing his successful negotiation experience, a well-known negotiation expert said: "I often start with' I feel' (say my feelings) and' I hope' (say my requirements or expectations) in various international negotiation occasions, and the results are often extremely satisfactory." In fact, this kind of behavior is to tell each other what we want and feel. If you can tell the person you want to express directly, it will effectively help us build a good interpersonal network. But remember "three don't talk": don't talk when the time is not right; The atmosphere is not suitable for talking; Don't talk about inappropriate objects.

Five, make good use of questions and listening.

The act of asking and listening is used to control yourself so that you don't infringe others, so as to safeguard your rights. Especially when the other party acts, is silent or hesitates, you can ask the other party's real thoughts, understand the other party's position and the other party's needs, wishes, opinions and feelings, and induce the other party to express their opinions by actively listening, so as to have a good impression on yourself. An excellent communicator is absolutely good at asking questions and actively listening to other people's opinions and feelings. A person's success depends 20% on professional knowledge, 40% on interpersonal relationships, and the other 40% needs the help of observation. Therefore, in order to enhance our personal competitiveness and achieve success, we must constantly use effective communication methods and skills to communicate effectively with people at any time. Only in this way can you succeed in your career.

Therefore, in communication, we should pay attention to that not only language communication, but also an action and even a look will convey your information. We should make sure that your every move is conveying the information you really want to convey, and take the understanding of the other party as the first purpose of communication, so as to achieve the effect of communication.

Now, communicative competence is clearly listed as one of the three most important competencies of MBA. "Relationship is productivity", and being good at building interpersonal relationships is recognized as an ability no less than any other indicators. A good communication manager must create a smooth working environment and work in a good state of public affairs. Mutual trust and understanding gained through effective communication will inevitably lead to strong management of mutual support and respect, so communication is the lifeline of management!