Advantages:
1. Long history: China has a long tea culture, and China tea is famous for its excellent quality.
2. Variety: There are many kinds of tea in China, including green tea, black tea, scented tea and Pu 'er tea, which can meet the needs of different consumers.
3. Reliable quality: the production process of Chinese tea is complicated, the quality is strictly controlled, and the freshness and quality of tea are high, which ensures the confidence and satisfaction of consumers.
Disadvantages:
1. Fierce market competition: The tea market is fiercely competitive with many competitors, including domestic and foreign brands.
2. High barriers to entry: China has a profound tea culture, which is not friendly enough for ordinary consumers and has a high threshold.
3. Environmental protection: Pesticides and fertilizers used in tea production have a negative impact on the environment.
Opportunities:
1. Foreign trade export: As a representative of China culture, tea has certain cultural value and is a popular export commodity.
2. Local brand support: Local governments gradually increase support for the development of tea production enterprises, such as industrial support, tax relief and other measures.
3. Advocating a healthy lifestyle: In recent years, people's pursuit of a healthy lifestyle has also created a good opportunity for the development of tea.
Threats:
1. International market challenge: The entry of foreign tea brands has brought certain pressure to the market share of domestic tea brands.
2. Overflow of counterfeit and shoddy goods: The problem of counterfeit and shoddy tea is serious, which easily affects consumers' buying experience.
3. Increased labor costs: In recent years, rising labor costs have increased the cost pressure of enterprises.