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ask

With the rapid development of the Internet and the continuous maturity of the market, the world economy has entered the era of e-commerce. The market strategy of taking production as the center and selling products as the purpose is gradually replaced by the market strategy of taking customers as the center and serving as the purpose. Who can grasp the trend of customer demand, strengthen the relationship with customers, effectively explore and manage customer resources, who can gain the competitive advantage in the market and be invincible in the fierce competition. Customer-centered customer relationship management (customer

relationship

Management (CRM) has become the key to success in the era of e-commerce. At the same time, with the development of information technology and the continuous evolution of customer management, the development of customer relationship management is changing with each passing day, and many new forms have appeared. Although these have not fundamentally changed the purpose of customer relationship management, they have provided new ideas for the development of enterprises. With the development of e-commerce, the website-based customer relationship management system-ECRM is one of them.

Keywords: customer relationship management;

E-commerce;

network