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How to build a world-famous brand —— Taking Haier Group as an example —— The paper begins.
Hello, classmate, how did you build a world famous brand-taking Haier Group as an example, which direction did the teacher ask you to write?

What are the requirements for the opening report? How many words does the opening report need? Can you tell me the specific typesetting format requirements? I hope I can help you. Good luck with the topic selection of the opening report.

The basic writing method of the opening report: the basic content and order of the opening report: the purpose and significance of the paper; Overview of research at home and abroad; The main problems to be studied and solved in this paper; The main content (outline) of the proposed paper; Progress of paper plan; Others. The core content is "the main problems to be studied and solved in this paper". When writing, you can write this part first, and then write other parts on this basis. The specific requirements are as follows: 1. The problems to be studied and solved in this paper clearly put forward the specific academic problems to be solved in this paper, which is the innovation of this paper. Clearly point out the viewpoints, conclusions, solutions, phased achievements ... Comment on the shortcomings of the above literature research achievements. Put forward your ideas or solutions for paper preparation, and briefly describe the preliminary reasons. Your viewpoint or method is the core content that needs to be demonstrated through the research and writing of the paper. Putting forward and demonstrating is the purpose and task of the paper, so it is not a conclusion. It may be overturned in the research, or it may not get the result. The purpose of the opening report is to ask experts to help judge whether your problem is worth studying and whether the viewpoints and methods you want to demonstrate can be studied. Generally, three or four questions are put forward, which can be several sub-questions under a big problem or several parallel related problems. 2. The research status at home and abroad only briefly reviews the frontier literature closely related to the problem to be solved in this paper, and other related literature is summarized in the literature review. Based on the problem to be solved in this paper, some contents are allowed to be repeated. 3. The purpose and significance of this paper briefly introduces the basic concepts and background of the problems studied in this paper. Briefly point out the specific problems to be studied and solved in this paper. Briefly explain the academic advancement or function of solving the above problems. Based on "the problem to be studied and solved in this paper", repetition is allowed. 4. The main content of the paper is to put forward the writing outline or content structure of the whole paper. From this, we can better understand that the problem to be solved in this paper is different from the main content of the paper, but the purpose and core of the paper.

First of all, we should sort out the information collected in the preparatory work, including the name, content, theoretical basis, participants, organizational arrangements and division of labor, estimated time and funds, etc. The first is the drafting of the title. The topic has been established in the preparatory work, so the topic of the opening report is not a problem. Just write down your research topic directly. For example, I once instructed a group of students to study the Lunjiao culture, such as "Lunjiao cake", Lunjiao woodworking machinery, and Lunjiao cultural relics. The proposed topic is "Research on Lunjiao Culture". The second is the writing of content. The main contents of the opening report include the following parts: 1. Research background. The so-called discipline background mainly refers to why we should study this discipline, so some disciplines simply call this part "asking questions", which means why we should ask this question, or why we should ask this discipline. For example, in the background of a project I directed, "Research on Lunjiao Culture", it is said that in the wave of reform and opening up, Lunjiao, as a corner of the Pearl River Delta, has a rapid economic development. At the same time, what is the development of her culture, what achievements it has, what impact it has on residents, and what needs to be improved. Of course, there are many contents of background description, which can be social background or natural background. The key is what we have determined. Second, the content of the study. The content of the subject research, as its name implies, is what our subject should study. For example, the subject "The New Eight Scenes of Foshan" directed by Mr. Huang Shu of our school, the research content is: "Focusing on the New Eight Scenes of Foshan, investigating the yesterday, today and tomorrow of Foshan's historical and cultural precipitation, and combining with the economic development trend of Foshan, making a feasibility report and development plan for developing cultural tourism with the new eight sceneries and new weather." Third, the purpose and significance of the study. The purpose of the study should be to describe what you hope to achieve in this study or what you hope to get. For example, the research topic of "Re-taking the Long March Road" directed by Mr. Ye in our school is described in the column of research objectives: 1. By recreating the course of the Long March and recalling the great achievements of the Red Army soldiers, we have a deeper understanding and understanding of the general situation of the Long March, what difficulties and obstacles we encountered during the Long March and what is the spirit of the Long March. 2. Through the division of labor, cooperation, communication, presentation and explanation among the students in the group, cultivate the spirit of cooperation and participation and the ability of self-presentation. 3. Through this activity, students' information technology has been improved and their information literacy has been further improved. Fourth, research methods. In the part of "research methods", we should put forward the ways or procedures for our research group to solve this problem. Generally speaking, the research methods of research-based learning are: field investigation (the method of organizing students to conduct field investigation in their places of study, so as to draw conclusions), questionnaire investigation (the method of setting some questions according to the situation of the subject and the content to be understood, and investigating relevant personnel in the form of questionnaire), personal interview (the method of directly interviewing relevant personnel to master first-hand information) and literature investigation (by consulting various materials, charts, etc.) Fifth, the steps of research. The steps of subject research, of course, refer to what steps the subject has to go through to achieve the purpose of research. Therefore, this part should focus on our topic, which is about to be completed in several steps. Generally speaking, the basic steps of the subject research are nothing more than the following aspects: preparation stage, data access stage, field investigation stage, questionnaire investigation stage, interview stage, data analysis and arrangement stage, and summary and reflection stage of this subject. Six, project participants and organizational division of labor. This belongs to the management category of this study, but it can't be ignored. Due to poor management, students can't define their responsibilities, sometimes they are lazy or shirk their responsibilities, and sometimes they do repetitive work. Therefore, the organization and division of labor of project participants is very important. It is best to divide all the students involved in the research into several groups, and each group will elect a leader through democratic elections, who will be responsible for the task allocation and implementation of the group. Then according to the situation of this topic, the related research tasks are divided into several parts, and one group is responsible for one part. Finally, the team leader will organize personnel to summarize and sort out. Seven, the project budget. A project needs some funds to start, so finally, it is necessary to roughly estimate how much money this project needs, such as how much money it needs to collect information, the cost of field investigation, the cost of printing and distributing questionnaires, the space occupied by the research group, and the printing cost of some related materials and concluding reports. The so-called "the army has not moved, food and grass come first", without sufficient funds as the backing, the research of the subject will inevitably be difficult, stretched and even abandoned halfway. Therefore, the funds of this topic must be estimated at the beginning of the topic selection and planned in advance, so as to truly do the best research on this topic.

Format requirements and examples of opening report:

Opening Report (Style Form) Title: Last Name: Grade Level: Class Level: Achievement Form: Completion Time: Instructor: I. Purpose and Significance of the Research II. The main contents of the study are 1, 2, 3, 4, 5, 3. Main methods and means of research 1, 2, 3, 4. 3, 4, 5, 6, 7, table 1-1Opening report (in tabular form) Topic: Tutor: Team leader: brief background description (how the topic was put forward) Purpose and significance of the topic: activity plan:1) Division of tasks: field investigation: surfing the Internet. 3) Plan to visit experts: school teachers, etc. Format of Opening Report (General) Abstract Since the opening report is the overall idea of the paper expressed in words, it need not be too long, but it should include two parts: general statement and outline, so as to make clear the main problems of planned research, how to study and the application of theory. The general part of the opening report should first put forward the topic, and briefly explain the purpose of the topic, the research status of related topics, the application of theory, research methods, necessary data and so on. The outline of the paper included in the outline opening report can be very thick, which is a basic framework for research ideas. It can be in the form of a whole sentence or an outline. In the opening stage, the purpose of the outline is to let people know the basic framework of the paper, and it is not necessary to be as detailed as the paper catalogue. The opening report of references shall include the catalogue of relevant references.